Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. is the average of desktop and mobile search. That 89.2%

Mobile Search 119

Mobile Search Search Advertising Marketing MarTech 119

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

NOVEMBER 22, 2019

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Martech Series

FEBRUARY 20, 2023

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

InMobi

AUGUST 21, 2013

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use.

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

InMobi

DECEMBER 30, 2012

Mobile devices are known to surpass desktops as the most common ways to go online - making mobile marketing more important than ever. Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer expects US mobile ad spending to reach $7.19

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

Single Grain

DECEMBER 20, 2019

And with a whopping 63,000 searches done per second , Google is the place to do it. In fact: Google has 90.46% of the search engine market share worldwide. 15% of all searches have never been searched before on Google. Google has a market value of $739 billion. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

VideoWeek

SEPTEMBER 2, 2022

The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. The streamer has partnerships with A+E Networks, E.W. rising to 20.2

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Single Grain

JANUARY 16, 2023

Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. More than 60% of digital marketers agree that link building is the most difficult element of SEO. Mobile SEO Stats. Backlink Stats. Backlinko ).

SEO 59

SEO Mobile Search ROI Conversion 59

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geofencing is also a type of location-based marketing.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JANUARY 8, 2024

Each of these is designed to provide the most relevant and useful information based on your search query. Whether you’re a business owner, a content creator or a digital marketer, your presence on this page can make or break your online success. For businesses and digital marketers, the value of SERPs cannot be overstated.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Want to talk options? Weve got ideas!

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

Single Grain

AUGUST 2, 2019

In fact: 50% of “near me” searches result in a store visit. Near me” or “close by” searches grew by more than 900% over two years. 78% of local mobile searches result in a purchase, either in-store or online. Putting your best foot forward in Google Search is critical for driving new customers.

SEO 111

SEO Banner Mobile Search Impressions 111

InMobi

JANUARY 3, 2013

What all this tells us is that we are now poised to witness another change in the scenario with the emergence of mobile advertising as a significant channel for marketing activities. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Ops Hero

JANUARY 27, 2021

Display & Video 360 (formerly known as DoubleClick Bid Manager), MediaMath, AppNexus, LiveRamp and DataXu are some well-known demand side platforms available in the market. DSP also assist the advertisers to find out the relevant inventories on display, mobile, search, and video platform to reach the targeted audience.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

InMobi

FEBRUARY 19, 2016

Enhancing the connection between brands and people to provide relevant customer experiences will be the focus of all major mobile marketing companies. However, this is going to change in 2016 as the top digital companies such as Apple, Google, Microsoft, Facebook and Amazon flood the market with mobile payment solutions.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

JULY 29, 2013

Mobile devices are influencing consumers buying decisions and how they engage with brands, using mobile social media peer notions and reviews. So what does it mean for the marketers? Changes in the way consumers are engaging with their mobile devices Impact of mobile advertising on purchase funnel of personal care products.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. 12 percent of all time spent on a mobile device is in browsers, according to comScore.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Basis

SEPTEMBER 28, 2022

To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. Couple that with the fact that consumers’ attention spans are reducing year after year, and the takeaway for marketers is clear: people need to see your product at the right time(s), on the right channel(s), and with the right message.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

APRIL 14, 2023

For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. Let’s begin!

SEO 52

SEO ROI Conversion Rate Impressions 52

Single Grain

JANUARY 25, 2024

Some people might find traditional search methods efficient enough, while others might appreciate the intuitive and context-aware approach of Circle Search. Circle Search for Marketing As a marketer, Google’s Circle to Search opens up exciting possibilities for both creative and traditional marketing campaigns.

Retail 52

Retail SEO Mobile Search Media 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

SEO 98

SEO Click Through Rate Conversion CPC 98

Automatad Inc.

JUNE 21, 2023

Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Therefore, it is essential to stay up to date as the technology quickly evolves, adhering to the ever-changing market demands. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

FEBRUARY 20, 2024

But now let’s take a look at some results of real-world examples : Pages that show as rich results in search saw an 82% higher click-through rate vs non-rich result pages (Nestle/Google) Rotten Tomatoes saw a 25% higher click-through rate for pages with schema vs those without (Rotten Tomatoes/Google) Users spent 1.5x

SEO 52

SEO Click Through Rate Communications Mobile Search 52

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

VideoWeek

DECEMBER 9, 2022

Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. NBCU CEO Warns Investors of “Worsening” TV Ad Market.

Food 52

Food Ad Tech Media Agency 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52