Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition. What is website optimization? Let’s explore.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Venture Beat

APRIL 2, 2022

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.

Mobile Search 52

Mobile Search SEO Marketing 52

Single Grain

JANUARY 8, 2024

Each of these is designed to provide the most relevant and useful information based on your search query. Whether you’re a business owner, a content creator or a digital marketer, your presence on this page can make or break your online success. For businesses and digital marketers, the value of SERPs cannot be overstated.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Martech

AUGUST 19, 2024

Google has also rolled out a new right-hand link display for AI Overviews on desktop, with a mobile version of this accessed by tapping the site icons on the upper right of the mobile search results. Generative AI has just begun reshaping search and AI will continue to do so over the next decade.

Click Through Rate 106

Click Through Rate Mobile Search Finance SEO 106

Single Grain

NOVEMBER 22, 2019

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. Get A Free Consultation.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geofencing is also a type of location-based marketing.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Automatad Inc.

JUNE 21, 2023

These changes can feel unpredictable, impacting website visibility and throwing well-crafted SEO strategies into disarray. History of Google Algorithm Updates To truly understand today’s SEO dynamics, let’s time travel through the key Google algorithm updates that have shaped the SEO landscape.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

AUGUST 2, 2019

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers.

SEO 111

SEO Banner Mobile Search Impressions 111

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. In fact: Google has 90.46% of the search engine market share worldwide.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 89

Mobile Search Machine Learning Advertising Marketing 89

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 25, 2024

Some people might find traditional search methods efficient enough, while others might appreciate the intuitive and context-aware approach of Circle Search. Circle Search for Marketing As a marketer, Google’s Circle to Search opens up exciting possibilities for both creative and traditional marketing campaigns.

Retail 52

Retail SEO Mobile Search Media 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Content is the key to prospective engagement. Want to talk options?

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145