Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

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InMobi

JANUARY 5, 2016

Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads.

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Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry! At least, in theory.

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Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

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Fuel Lines

MAY 5, 2013

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. They seem to lose their marketing minds when it comes to marketing themselves. A clear example of this is with content marketing. Agencies are historically bad at new business.

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Smarty Ads

SEPTEMBER 6, 2023

Native advertising is often contrasted with traditional advertising. However, today, native advertising is most likely already a form of traditional advertising, as marketers around the world widely use it.

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All About Advertising Law

FEBRUARY 18, 2014

We have written a lot about the emerging legal issues with “native advertising” and eagerly track case development at the NAD ( Qualcomm , eSalon and Shape ) as well as the FTC. And so much more is covered in the marketing press about what native advertising is and how can it be scaled.

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Lemonads

SEPTEMBER 3, 2020

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. So … what do “good quality headlines look like”?

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Admixer

MAY 20, 2020

Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. The post Why Millennials Swipe Right for Native Advertising? appeared first on Admixer.Blog.

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Smarty Ads

JANUARY 5, 2022

The market of native advertising platforms is thriving because digital marketing campaigns are moving towards a better user experience while leaving behind traditional ads. Americans spend over seven hours looking at the screen and the biggest media consumer, Filipinos, spend around eleven hours.

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Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising?

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Lemonads

JULY 27, 2020

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

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InMobi

APRIL 25, 2016

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. How do you see native advertising evolving? Eventually, more formats like InMobi’s Native Storyboards will come into the market.

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InMobi

SEPTEMBER 30, 2014

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.

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Lemonads

AUGUST 10, 2020

So, let’s discover more and earn that engagement you’ve been looking for by discovering all you need to know: AdNow Review: Company, Ads, Tips; Native Advertising; AdNow Review For Advertisers: Prices, Pros & Cons; AdNow Review For Publishers: Prices, Pros & Cons; AdNow Review Conclusions. What Is Native Advertising?

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Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 12 Best SaaS Marketing Tactics for Business Growth. 8 SaaS Marketing Trends You Can't Ignore in 2020. Video marketing will now be mainstream. million words.”

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AdPushup

JANUARY 16, 2025

Our blog will cover all aspects of native ads vs display ads. For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers now opt for [.]

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Lemonads

AUGUST 17, 2020

As an affiliate marketer , there are many techniques you can implement to give your campaign a performance boost. Take advertorials, a common tactic used for decades in traditional marketing. How to Create the Best Advertorials for Your Native Campaigns Understanding the importance of an advertorial is the easy part.

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Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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InMobi

APRIL 29, 2014

The march towards that goal started with a committed effort to build the most advanced native advertising platform in the market. The Challenge Almost a year back, we started working on this problem - to fundamentally change the user experience on mobile ads & disrupt the mobile advertising industry.

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All About Advertising Law

FEBRUARY 6, 2014

We will first tell you what you need to do if you are engaged in native advertising and wish to avoid coming within the busy lens of the NAD monitoring program. you have gone native. If you have not gone down this path yet, all of your marketers are plotting to do so, and thus you will want to be proactive.

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Martech

NOVEMBER 28, 2022

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

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All About Advertising Law

OCTOBER 14, 2016

Join Venable on October 27 for a half-day workshop in the firm’s Los Angeles office designed to make sense of recent enforcement actions involving social, influencer, and native campaigns.

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Martech Series

FEBRUARY 21, 2023

TV buying and measurement platform broadens its data and targeting capabilities Tatari , a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform.

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Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and don’t, please, forget empathy. I think they’re right on the money with things like live stream shopping, social commerce, diversity and inclusion and green marketing.

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Martech Series

JULY 13, 2022

marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing. Emodo , an Ericsson company providing high-impact audience, inventory and creative advertising solutions, today released brand new data findings from its Voice of the Marketer Research Series, analyzing ad creative in a privacy-centric world.

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All About Advertising Law

MARCH 15, 2016

Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” As part of its marketing campaign, Lord & Taylor included a comprehensive social media campaign (“product bomb”) for the end of March 2015.

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InMobi

FEBRUARY 26, 2014

In the first post of this series, we discussed the framework and elements which can help evaluate the native ad solutions available in the market today. Once you have finalized on a partner to power your native ad needs, you get to the next most important step - identifying what ad concepts can work for your property.

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Marketing Tech News

FEBRUARY 20, 2024

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.

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Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

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All About Advertising Law

DECEMBER 22, 2015

The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

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Digiday

APRIL 25, 2024

On the other hand, BuzzFeed is selling brand sponsorships to its GPT-powered games, and generative AI search engine Perplexity is planning on adding native advertising around the suggested related questions that appear next to the response to users’ questions, such as organic or brand-sponsored questions, according to Adweek.

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Martech

JANUARY 26, 2022

The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites’ homepages. Among publishers already using the solution are McClatchy and The Independent.

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Marketing Tech News

OCTOBER 24, 2023

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

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