Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 105

Marketing Brand Awareness Click Through Rate Audience 105

MNTN

JUNE 10, 2024

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

NOVEMBER 22, 2022

There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. Everything is based on data, so ads have higher ROI; High speed.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49