Adweek

NOVEMBER 13, 2024

Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares.

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Adweek

OCTOBER 11, 2024

Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out.

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Pop-Up Marketing Advertising 290

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

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A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

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Cookies Marketing Pop-Up Conversion 124

Adweek

DECEMBER 15, 2022

Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving.

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Adweek

DECEMBER 7, 2023

We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser. Do you ever feel like you've seen the same ad a hundred times? After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic.

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Pop-Up Audience Marketing Media 317

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better.

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Marketing Pop-Up A/B Testing ROI 110

Adweek

OCTOBER 21, 2022

This week's edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX's American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the.

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Pop-Up Marketing Food 264

Martech

JULY 24, 2024

What does this mean for marketers? The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S., Bring Paris to U.S.

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Marketing Pop-Up Fashion Entertainment 112

Adweek

DECEMBER 2, 2022

In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Enjoy the assortment! Well, KFC thought so with.

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Pop-Up Marketing Food 245

Adweek

MAY 18, 2023

When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual debates. After all, AI already has a tenuous relationship with creatives who are afraid of being replaced. Others don't like the idea of the technology being used to deceive.

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Pop-Up Marketing Media 279

Adweek

APRIL 12, 2024

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive.

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Pop-Up Marketing 334

Adweek

NOVEMBER 2, 2022

Note what pops up. If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. You'll find three clear categories of commentary. Category one: droll one-liners pointing out that the brand sells libido-enhancing drugs for men and antidepressants for women. Some like to point out that there's.

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Adweek

APRIL 11, 2024

There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers.

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Real Estate Pop-Up Media Marketing 317

Adweek

JANUARY 19, 2024

Festival goers can visit DoorDash's pop-up convenience store, or rest in one of several brand-sponsored lounges. PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation.

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Adweek

APRIL 25, 2024

In February 2022--before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago. Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore.,

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Adweek

FEBRUARY 11, 2024

Or at least, a digitized version of Chester appears to welcome bystanders into the "cheesy" pop up chapel. This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. On Saturday a real officiant legally married Frito-Lay employees. The brand's CEO was.

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Pop-Up Audience Marketing Advertising 328

AdExchanger

APRIL 4, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before The post TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up appeared first on AdExchanger.

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Pop-Up Marketing Ad Exchange GDPR 97

Adweek

FEBRUARY 5, 2025

Pop-up experience ADWEEK House will open its doors ahead of Sunday's Super Bowl 59 in New Orleans on Friday, Feb. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. 7, at The Historic Swoop-Duggins House.

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Karola Karlson

JANUARY 13, 2025

This article first appeared in my marketing newsletter. TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. B2C, virtual v.s.

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Marketing ROI Pop-Up Media 98

Martech

JANUARY 30, 2025

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. Here is a comprehensive, four-step guide to local marketing success. Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel.

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Marketing Pop-Up Conversion Rate Audience 92

Adweek

JULY 13, 2023

Brand experiences go through hype cycles like any other marketing strategy. Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. Now, we have.

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Pop-Up Entertainment Retail Marketing 246

Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. But now more than ever, marketers need to prove this effectiveness. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up!

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Retail Media Pop-Up Brand Lift 104

Adweek

MARCH 18, 2025

29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year. Women's lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month.

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Pop-Up Marketing 199

Digiday

MARCH 27, 2025

And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Pop-Up Marketing Media 79

Adweek

NOVEMBER 14, 2022

The CMO of the National Women's Soccer League is peppering pub owner Jenny Nguyen with suggestions about potential future partnerships between the fledgling bar and the NWSL: playoff events, a pop-up.

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Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Double down on SEO.

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The Ad Tech Blog

JULY 20, 2022

” I 100% believe they will not be up for surgery to implant a chip in their brains, either. traveling without leaving your living room) showing up. They wouldn’t want to see Ronald McDonald popping up from a tree while playing Call of Dutty VR. I think the most accurate way to show ads will be contextual.

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Adweek

APRIL 4, 2024

A year ago, hospitality veterans Claudia Capriles and Alexandra Murray had just finished raising funds for their pop-up bar Athena Keke's. The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds.

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Pop-Up Marketing 203

Digiday

MARCH 10, 2025

On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer hosted by YouTube. for future brand deals. for future brand deals.

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Pop-Up Marketing Entertainment Advertising 46

Chief Martech

NOVEMBER 3, 2024

What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? Will AI agents actually impact marketing in 2025? At the center of our research was one of the most comprehensive studies of the real use cases for gen AI in marketing today. What are marketers using?

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MarTech Pop-Up Marketing 80

Marketing Dive

OCTOBER 12, 2022

Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”

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Pop-Up 96

Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Why we care. It’s about building an experimentation culture.

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A/B Testing Pop-Up Conversion Rate Retail 66

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” Every good marketer knows that what someone says is not a good measure of what they will do. They’ll freak out, won’t they? Dig deeper: U.S. Is there another option? Processing.

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Cookies Pop-Up Real Estate MarTech 121

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

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Marketing Finance MarTech Pop-Up 134

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

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Marketing Pop-Up Audience Education 138

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. But it didn’t resonate with enterprise decision-makers.

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MarTech Pop-Up Communications Manufacturing 117