Adweek

FEBRUARY 28, 2025

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want.

Retail 163

Retail Media Marketing eCommerce 163

Adweek

JUNE 11, 2024

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition.

Retail 275

Retail Media Marketing Advertising 275

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year.

Retail 114

Retail Media Marketing Manufacturing 114

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. Walmart holds that position. #2:

Retail 104

Retail Media Retargeting Brand Awareness 104

Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

Retail 332

Retail Media eCommerce Advertising 332

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3%

Retail 112

Retail Media Retargeting Audience 112

Adweek

JUNE 10, 2024

Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. It has blown past.

Retail 322

Retail eCommerce Marketing 322

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

Retail 116

Retail Media Conversion Advertising 116

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market.

Retail 306

Retail Media Marketing Advertising 306

Adweek

MAY 15, 2024

Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. The market is predicting another.

Retail 307

Retail Media Cookies Marketing 307

Adweek

MARCH 8, 2024

In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., A recent Merkle.

Retail 322

Retail Media Advertising Marketing 322

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 291

Retail Media Marketing Advertising 291

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 114

Retail Media Video Ads Advertising 114

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 106

Retail eCommerce ROI Conversion 106

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. The global resale market is estimated to grow to $350 billion by 2027.

Retail 98

Retail Shipping eCommerce Entertainment 98

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 105

Retail Media Pop-Up Brand Lift 105

Adweek

OCTOBER 21, 2024

At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. The market for AI-powered solutions is projected.

Retail 313

Retail Marketing Media 313

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 112

Retail Machine Learning Conversion Rate eCommerce 112

Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

Retail 307

Retail Media Advertising Marketing 307

Adweek

MARCH 13, 2024

Retail media is having a moment. To give those numbers some context, retail media now makes up roughly one-fifth of global. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025.

Retail 307

Retail Media Marketing Advertising 307

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. over 2024 to between $5.42

Retail 114

Retail Advertising ROI MarTech 114

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

Retail 283

Retail Media Advertising Marketing 283

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 289

Retail Ad Tech Communications Media 289

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 271

Retail Media Marketing Advertising 271

Adweek

NOVEMBER 16, 2023

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. Brands and retailers are.

Retail 343

Retail Marketing Media Advertising 343

AdExchanger

FEBRUARY 12, 2025

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.

Retail 81

Retail Marketing Advertising Media 81

Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

Retail 322

Retail Media eCommerce Marketing 322

Adweek

MARCH 13, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 272

Retail Media Marketing 272

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

Retail 281

Retail Media Conversion Advertising 281

Adweek

NOVEMBER 12, 2024

Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK.

Agency 269

Agency Retail Marketing 269

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 101

Retail Media Machine Learning ROI 101

AdExchanger

OCTOBER 29, 2024

Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story.

Retail 117

Retail Marketing 117

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement.

Marketing 118

Marketing Machine Learning Retail ROI 118

Adweek

SEPTEMBER 14, 2023

Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which.

Marketing 326

Marketing Retail Agency 326

Digiday

MARCH 19, 2025

Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on how retail media deals are brokered. The rise of retail media networks has happened fast. By 2028, retail media is expected to account for almost a quarter of all U.S.

Retail 82

Retail Media Marketing Agency 82

Adweek

MARCH 4, 2025

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader.

Retail 161

Retail Marketing 161