InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

Advertising 52

Advertising Marketing Ad Inventory Impressions 52

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics.

ROI 89

ROI Marketing MarTech Healthcare 89

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

The Ad Tech Blog

JUNE 17, 2024

To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. This, in turn, affects the overall return on investment (ROI) of the campaign. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Digital Remedy

JUNE 17, 2024

Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets. billion and a 3.8% YoY increase in 2023 holiday spending ( 1 ).

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 119

Brand Lift Marketing Brand Awareness Audience 119

Ad Monsters

NOVEMBER 29, 2024

In addition to the prevalent economic factors and overall ad budget constraints, market dynamics and technological advancements in the streaming landscape also drive the scrutiny and downward pressure on CPMs. As more players enter the market, the supply of ad slots increases, which can dilute the demand and drive down CPMs.

CPM 52

CPM Audience Ad Inventory Retargeting 52

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing 108

Marketing Retargeting Finance ROI 108

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 112

Conversion Marketing Communications Retargeting 112

Martech

JUNE 27, 2024

As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. Many expect me to champion streaming and connected TV (CTV) and declare traditional TV dead, with savvy marketers having moved on without a backward glance. While linear TV still captures 61.5%

Marketing 92

Marketing Audience Retargeting Brand Awareness 92

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Make email marketing exciting again. Recover lost shoppers with verified offers.

Marketing 96

Marketing Real Estate Click Through Rate A/B Testing 96

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Marketing 114

Marketing Account-Based Advertising MarTech Retargeting 114

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. “Sometimes your best chance for conversion is through retargeting,” Cerretani said.

Retargeting 106

Retargeting ROI Conversion Rate MarTech 106

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Cookies 108

Cookies First-Party Cookies Retargeting Conversion 108

AdvertiseMint

FEBRUARY 17, 2024

Many entrepreneurs and marketers use Facebook ads as a crucial digital marketing strategy. However, the real magic lies in scaling campaigns effectively to maximize reach and ROI. Scaling means gradually increasing your ad budget to reach more people while maintaining or improving your return on investment (ROI).

Retargeting 52

Retargeting Conversion Rate Click Through Rate ROI 52

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. It has helped them stand out in a crowded market, making them a staple in their industry.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. The goal of a marketing campaign is not to get a low CPA,” Brenner said.

CPA 105

CPA Retargeting CPL CPC 105

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 122

Machine Learning Marketing CPC Retargeting 122

Single Grain

JUNE 19, 2023

Work With Us 5) Supports a Content Marketing Strategy You can easily combine paid and organic strategies to improve your marketing performance. While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run. Investing in a retargeting campaign is worth it. For example, 89.5%

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

MARCH 30, 2023

Enterprise search engine marketing is challenging because it involves optimizing large websites with thousands of pages which might have complex technical issues. Get My Free Marketing Plan What Is Search Engine Marketing (SEM)? But a robust SEM plan optimizes your enterprise entities and gives your company a competitive edge.

SEO 52

SEO Marketing Retargeting Brand Awareness 52

MNTN

JULY 2, 2024

In the landscape of marketing metrics , understanding cost per acquisition (CPA) is essential for managing and optimizing marketing budgets effectively. By calculating CPA, businesses can gain insights into the efficiency of their marketing strategies and make data-driven decisions to enhance customer acquisition efforts.

CPA 52

CPA Retargeting Conversion Conversion Rate 52

MNTN

JULY 2, 2024

In the landscape of marketing metrics , understanding cost per acquisition (CPA) is essential for managing and optimizing marketing budgets effectively. By calculating CPA, businesses can gain insights into the efficiency of their marketing strategies and make data-driven decisions to enhance customer acquisition efforts.

CPA 52

CPA Retargeting Conversion Conversion Rate 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Some of these marketing platforms pride themselves on their data-driven approach, while others claim to be at the forefront of precision targeting.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Karola Karlson

JANUARY 2, 2023

When setting up Instagram ads, you can target people in specific locations by selecting: Country State/Region Counties DMA (Designated Market Area) City Postal Code Specific Address Radius. This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts. Location-based targeting.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. How Does a CDP Work? How Does a CDP Work?

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52