InMobi

OCTOBER 10, 2012

As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. You want to connect with them and have them and interact with your rich media creatives. Imagine you are on a plane.

Rich Media 40

Rich Media Media Advertising Marketing 40

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 121

Marketing Audience SEO Machine Learning 121

Martech Series

DECEMBER 15, 2022

Recent enhancements to the Five9 platform include rich media for digital and voice channels, multi-modal engagement capabilities, real-time language translation, enhanced developer tools for Five9 IVA Studio users, and integrated analytics to optimize interactions. prison facilities.

Marketing 94

Marketing Rich Media SEO MarTech 94

Martech Series

JANUARY 19, 2023

Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello.

Rich Media 86

Rich Media Advertising MarTech Media 86

Marketing Dive

AUGUST 11, 2022

The ad-tech company looks to build a rich media, ad-supported player.

Rich Media 90

Rich Media Ad Tech Media 90

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Get the daily newsletter digital marketers rely on.

Rich Media 98

Rich Media MarTech Marketing Media 98

Martech

NOVEMBER 3, 2022

Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs.

Conversion 108

Conversion Rich Media Retail MarTech 108

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 88

Marketing Rich Media Audience Education 88

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

Martech Series

OCTOBER 31, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. .

Rich Media 90

Rich Media eCommerce MarTech Media 90

Martech

DECEMBER 16, 2024

These platforms shape conversations that marketers wont see. So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Were now in a world of fast connections and rich-media enabled devices. This means traditional keyword-focused strategies are no longer enough.

SEO 111

SEO Conversion Communications Audience 111

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

Demand Side Platform 74

Demand Side Platform Rich Media Entertainment Audience 74

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 78

Marketing Rich Media Audience Education 78

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech Series

JUNE 21, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages.

Rich Media 86

Rich Media MarTech Conversion Marketing 86

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Processing.Please wait.

Rich Media 101

Rich Media MarTech Advertising Audience 101

Martech Series

AUGUST 11, 2022

Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3. Vocinity also adds a layer of rich-media interactivity for sharing videos, images, and other content based on shopper or customer input,” said David Abbondanzio, Director of Business Development at DeepBrain AI.

Rich Media 81

Rich Media Finance Education Conversion 81

Digiday

JUNE 23, 2022

Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its permanence within omnichannel marketing strategies, both opportunities and challenges are emerging. . Because of this difference in production cycles, many marketers have not been able to engage with television ads.

Marketing 69

Marketing Video Ads Rich Media Fashion 69

Digiday

SEPTEMBER 14, 2022

Industry analyst firm Forrester is working on its own research into the broader conjoining of performance, commerce and retail in the marketing ecosystem, and is finding that marketer are looking at it all as one as well. The creative side of marketing is where better optimization can happen.

Media 76

Media Retail Marketing Impressions 76

Martech Series

JUNE 17, 2022

Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Vocal has nearly 2 million creators that consider Vocal a home base to post and monetize their content. The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year.

Rich Media 76

Rich Media MarTech Marketing Media 76

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech Series

AUGUST 26, 2022

Futurum Research , a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Research.

Rich Media 77

Rich Media Impressions MarTech Media 77

Martech Series

JULY 14, 2022

Using the Dotgo RBM Hub, CPaaS providers can empower many more global businesses to reach a wider customer base with engaging and intuitive rich media mobile messaging solutions that include video and voice. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

Rich Media 81

Rich Media Conversion Communications MarTech 81

InMobi

APRIL 2, 2013

Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers. The ability to deliver the same rich and immersive experience that TV content offers to mobile consumers is easily possible with Rich Media ads.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

Martech

SEPTEMBER 9, 2021

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. Yet Crocker finds this to be a common method used by marketers, at least at the early stages of transformation.

Retail 131

Retail Conversion Rich Media MarTech 131

InMobi

OCTOBER 11, 2012

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies  in the US. In this article, we will look at how we can interpret some of the finding for the African market.

Rich Media 40

Rich Media Marketing Banner Mobile Ads 40

InMobi

OCTOBER 7, 2012

The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. If you enjoyed meeting the team at Mobile Marketing Live keep an eye on our dedicated events site here. Definitely something for everyone!

Rich Media 40

Rich Media Marketing Finance Retail 40

InMobi

SEPTEMBER 18, 2012

As part of Nikes marketing strategy, the company turned to mobile to deliver some of the companies current business objectives as part of a wider marketing execution: These objectives included: Broaden Game On World audience Generate NIKE+ involvement via app downloads Build awareness of the LUNARGLIDE 4 for launch The Strategy: The strategy was to (..)

Audience 52

Audience Rich Media Education Media 52

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. UPDATED FOR 2019! Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Brid.tv

DECEMBER 21, 2022

AdMob is Google’s mobile ad network and the largest player in the market. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. The platform supports an array of ad formats, including the highly-engaging rich media ads. .

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Ad Monsters

NOVEMBER 14, 2022

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? There are tons of rich media companies running amazing creative campaigns currently, but these are all built custom and as a one – off.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

InMobi

SEPTEMBER 14, 2021

The era of mobile marketing maturity Digital Marketing Maturity (DMM) refers to a brand's ability to respond and adapt to disruptive technology trends to deliver a seamless brand experience to its consumers. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52