Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Marketing 88

Marketing Rich Media Audience Education 88

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Defining Direct Response Marketing.

Marketing 78

Marketing Rich Media Audience Education 78

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 14, 2021

The era of mobile marketing maturity Digital Marketing Maturity (DMM) refers to a brand's ability to respond and adapt to disruptive technology trends to deliver a seamless brand experience to its consumers. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. Incorporate interactive ad formats to engage users and increase viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada.

Viewability 52

Viewability Marketing Banner Education 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Native Ads. Marketplace 2. Australia $11 $6.5

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market.

Advertising 98

Advertising Cookies Rich Media Video Ads 98

InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers.

Marketing 52

Marketing Viewability Food Rich Media 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. Cons of Interstitial Ads. Pros of Video Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

MARCH 31, 2016

No one could possibly agree more than today's retail marketer. The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy. So how can retail marketers effectively navigate the plethora of options and allocate media spend in synergy with their goals?

Retail 52

Retail Rich Media Native Advertising Entertainment 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience. It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Digiday

MARCH 20, 2023

InfillionX is the company’s first full-funnel product that allows users to build and execute campaigns across the entire Infillion platform, from brand building and CTV to rich media display and performance metrics. The platform can also provide custom targeting, geolocation, store visit data and data around attention.

Media 68

Media Rich Media Retargeting Agency 68

illumin

JANUARY 30, 2019

It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

SEPTEMBER 7, 2016

The explosive increase in the country's smartphone penetration, underscored by price wars waged in a hyper-competitive smartphone market, has resulted in Indian consumers buying more smartphones each year. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

MobileAds

JANUARY 24, 2021

Once the best matching ads are chosen, it will be shown to the user. The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc. The data is then carefully stored for the marketing team to analyze. The great thing about video advertising is that it has 7.5

Ad Server 52

Ad Server Rich Media Viewability Banner 52

InMobi

SEPTEMBER 17, 2019

Highlights of The Report Reflecting changing media consumption behaviors, especially within the mobile market, mobile app display viewability grew the highest, by 9%, when compared to desktop and mobile web. Video ads continue to deliver better viewability across both desktop and mobile. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

DECEMBER 9, 2021

With mobile becoming the primary screen for consumers worldwide in understanding, identifying, engaging, and acquiring consumers, marketers increasingly turned to mobile campaigns to successfully drive their business objectives in the last few years. As a result, L'Oréal reached a massive 1.9

Education 52

Education Rich Media Video Ads Communications 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

SEPTEMBER 30, 2019

Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Simply put, video, when equipped with eye-catching visuals and a compelling narrative, provides the perfect medium for introducing your brand, displaying individual products and/or driving sales. The best part?

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

InMobi

NOVEMBER 13, 2018

In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. percent for rich media advertising.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52