Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

ROI 111

ROI Marketing Pop-Up Audience 111

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Now is the perfect time to use this data and elevate your marketing efforts.

ROI 65

ROI Marketing Conversion Rate Brand Awareness 65

AdExchanger

SEPTEMBER 24, 2024

Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger.

ROI 100

ROI Advertising Media Marketing 100

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 100

ROI Media Audience Ad Inventory 100

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. That means the lucky marketing departments are the ones being asked to do a lot more with what they already have. Not surprisingly Why we care. Nearly all (97%!)

ROI 107

ROI Marketing Conversion MarTech 107

Exchange Wire

NOVEMBER 23, 2023

BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.

ROI 111

ROI Ad Tech Marketing Advertising 111

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Create a data-based content strategy.

ROI 141

ROI Marketing MarTech Impressions 141

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity.

ROI 99

ROI MarTech Conversion Rate Marketing 99

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools. Register below!

ROI 103

ROI Advertising Audience Agency 103

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

ROI 92

ROI Brand Awareness Marketing Education 92

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. These systems help marketers aggregate internal, partner, and open data into a central repository. ” How to improve marketing ROI with clean data. .

ROI 131

ROI Marketing Machine Learning MarTech 131

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 273

ROI Electronics Marketing 273

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. This is where better, leaner marketing performance management systems are essential to drive future marketing growth and prove its long-term value to a business.

ROI 90

ROI MarTech Marketing Audience 90

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Comparing the marketing efficiency to competitors.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Invest in high-quality data sources.

ROI 82

ROI Marketing Audience MarTech 82

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 116

ROI Marketing Click Through Rate Conversion 116

Marketing Tech News

SEPTEMBER 22, 2022

81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

ROI 75

ROI Marketing Advertising 75

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. The post Take back your ROI by owning your data appeared first on MarTech.

ROI 91

ROI MarTech Marketing 91

MNTN

OCTOBER 14, 2022

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech

FEBRUARY 21, 2022

Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible. Markets are non-linear in nature. Markets are subject to the butterfly effect.”

ROI 100

ROI Marketing MarTech 100

Marketing Dive

JULY 6, 2022

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 133

ROI Media Marketing 133

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

ROI 113

ROI Marketing Finance MarTech 113

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula. Enables new marketing channels.

ROI 104

ROI MarTech Information Technology Marketing 104

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Dig deeper: Implementing agile marketing experiments leads to leadership buy-in.

ROI 127

ROI A/B Testing Audience eCommerce 127

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80

ROI Audience Advertising Marketing 80

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. Dig deeper: How marketers can prioritize digital experiences.

ROI 122

ROI Audience MarTech Communications 122

Martech Series

JULY 11, 2022

Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. Marketing Technology News: Alorica Hires Industry HR Leader Asma Sultana as Vice President of Corporate Talent Acquisition.

ROI 80

ROI Marketing Conversion MarTech 80

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Processing.

ROI 95

ROI Conversion Brand Awareness MarTech 95

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. Click here to view more MarTech webinars.

ROI 96

ROI Brand Awareness Education MarTech 96

Exchange Wire

SEPTEMBER 20, 2023

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. In that time she advised hundreds of technology marketing leaders on management best practices. Investors not accountants.

ROI 90

ROI MarTech Marketing 90

AdExchanger

NOVEMBER 14, 2022

Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

ROI 86

ROI Marketing Media 86