Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Processing.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 79

ROI Marketing Brand Awareness Conversion 79

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Balancing upfront investment with long-term ROI can be daunting. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance.

ROI 111

ROI MarTech Agency Marketing 111

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 317

ROI Media Marketing 317

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

The Ad Tech Blog

AUGUST 23, 2023

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. When ROI Becomes The Elephant in The Room Yet, here’s the twist. What are the next steps?

ROI 242

ROI Marketing 242

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well.

Marketing 117

Marketing SEO ROI Brand Awareness 117

AdExchanger

MARCH 5, 2025

But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.

ROI 92

ROI Agency Media Marketing 92

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 277

ROI Electronics Marketing 277

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

SEO 137

SEO Marketing ROI MarTech 137

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 115

Marketing Communications MarTech eCommerce 115

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Happily, the use cases with the best ROI are mostly marketing-related. Salesforce and HubSpot are right about the importance of agents. Processing.

Marketing 125

Marketing ROI MarTech Impressions 125

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. How to develop a comprehensive marketing taxonomy for consistent data. appeared first on MarTech.

Marketing 107

Marketing ROI MarTech Data Management Platform 107

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 119

Marketing Education ROI Audience 119

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

Marketing 103

Marketing ROI Finance MarTech 103

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format.

ROI 81

ROI Banner Audience Media 81

Adweek

JANUARY 17, 2025

And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online.

ROI 269

ROI Audience Marketing 269

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 113

Marketing Machine Learning ROI MarTech 113

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better. Why do both?

Marketing 110

Marketing Pop-Up A/B Testing ROI 110

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Electronics 108

Electronics Marketing ROI MarTech 108

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Marketing 103

Marketing ROI Conversion MarTech 103

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 117

A/B Testing Marketing Conversion Rate ROI 117

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 108

Marketing MarTech Communications ROI 108

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know. Processing.

Marketing 108

Marketing Finance ROI Media 108

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Marketing 104

Marketing ROI MarTech Audience 104