NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Also, more and more often, some disappointed marketers’ voices could be heard behind the scenes.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Digiday

MAY 21, 2023

The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,

Search Advertising 81

Search Advertising Advertising Marketing Media 81

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Digiday

MAY 6, 2024

As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.

Marketing 97

Marketing Search Advertising Agency Advertising 97

illumin

OCTOBER 22, 2024

After this ordeal concludes, Gannett, the owner of over 200 local news outlets and USA Today will be able to proceed with its own suit against the search giant – also pertaining to Google’s alleged monopolizing of the digital ad market. This shuts out all competition and makes breaking into that market almost impossible.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Digiday

OCTOBER 15, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.

Search Advertising 92

Search Advertising Marketing Ad Tech Conversion 92

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. this year Catalytic marketing. Why we care.

MarTech 112

MarTech Marketing SEO Search Advertising 112

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Consumers began to moderate discretionary spend, and advertisers significantly curtailed spend in the ad scatter market (TV ads bought during the quarter). Some 71% think U.S.

Marketing 117

Marketing Search Advertising MarTech Media 117

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks. Key Stat : 53.2%

Advertising 82

Advertising Audience Search Advertising Media 82

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Marketing 109

Marketing Machine Learning MarTech Audience 109

Martech

DECEMBER 9, 2021

Do you want to optimize your marketing spend? Marketing, sales, product and customer service must all contribute, and all can benefit, but you’ll need to decide who is leading the charge. This allows marketers to explore the customer journey using data. The post Does your marketing team need a customer journey analytics tool?

Marketing 111

Marketing Machine Learning Communications Search Advertising 111

InMobi

JULY 17, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. Head to our SoundCloud page for more.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Martech

SEPTEMBER 24, 2024

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Why we care.

Search Advertising 64

Search Advertising Conversion MarTech Advertising 64

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. Related Content: * What Is Blockchain Digital Marketing? *

Non-Profit 131

Non-Profit Marketing SEO Education 131

AdExchanger

NOVEMBER 2, 2023

Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger. What lies behind this buzz? Cutting through the hype is as simple as following the numbers.

Media 118

Media Search Advertising Advertising Marketing 118

Martech

FEBRUARY 14, 2022

The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only on the big screen that friends and family are watching together, but on individual mobile devices through social and search channels. Discovery and search.

Media 98

Media Marketing Search Advertising MarTech 98

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Digiday

NOVEMBER 28, 2023

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Search Advertising 101

Search Advertising Marketing Media Advertising 101

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Basis

APRIL 27, 2023

Marketers, are you tired of hearing the phrase “quickly evolving” yet? From digital advertising regulation to the world of social media , it seems as if every corner of the marketing world is in the midst of a paradigm shift. And, for better or for worse, search is no different. Bing’s market share.

Marketing 89

Marketing Conversion Search Advertising Media 89

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. is the average of desktop and mobile search. That 89.2%

Mobile Search 119

Mobile Search Search Advertising Marketing MarTech 119

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

MAY 3, 2024

of Justice sought to show the search giant as the only player in a game with rising prices. This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.

Search Advertising 97

Search Advertising Media Advertising Marketing 97

Single Grain

FEBRUARY 25, 2025

The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. This fundamental difference makes it difficult to replicate the performance of search ads. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 88

Marketing Rich Media Audience Education 88

Digiday

SEPTEMBER 17, 2023

.” Apple hopes the latest offerings will boost stagnant device sales, a phenomenon due to several reasons such as competition from rival vendors and extending device-replacement cycles amid a growing cost-of-living crisis in its core Western markets. billion) was down, on the back of its $21.2 billion) was down, on the back of its $21.2

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

Digiday

AUGUST 1, 2022

That would explain why search advertising has held up so far this year. To the point where there’s a clear divergence in growth between search and display ads. Search ads are highly effective, and the data signals search relies on are robust (it’s basically contextually targeted).

Marketing 81

Marketing ROI Search Advertising Media 81

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S.

Search Advertising 123

Search Advertising MarTech Marketing Advertising 123

Digiday

SEPTEMBER 11, 2023

If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 99

Advertising Search Advertising Marketing Media 99

Digiday

APRIL 20, 2023

It also mentioned a fourth — “maintaining dominance of the search market” — which could depend on what happens next with the tech giant’s AI ambitions. Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals. of the search market in 2023 while Bing has just 5.2%.

Marketing 72

Marketing SEO Search Advertising Retail 72

Digiday

SEPTEMBER 30, 2024

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. Marketers are so far intrigued, but are still wondering if it’s the right fit. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 74

Advertising Search Advertising Marketing Media 74

InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. The idea of the handbook is to help marketers build resilient brands, that are agile and nimble in the everchanging world.

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Digiday

JANUARY 15, 2025

Entire direct-to-consumer empires have been built on the back of paid social and search advertising. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory.

Search Advertising 78

Search Advertising Media Marketing Advertising 78

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. What benefits does it offer businesses?

Marketing 78

Marketing Rich Media Audience Education 78