Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. In essence, catalytic marketing is not about “more.”

MarTech 112

MarTech Marketing SEO Search Advertising 112

Adtelligent

JULY 19, 2022

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

MAY 4, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Learn more about the latest forecasts and financial updates and what they mean for advertisers. Show off your marketing chops with our question of the week. Welcome to Scout! This week’s hot topic: TikTok ad spend.

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout?

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Redditors are protective about their communities—a quality which has led to the perception that there’s an anti-advertising sentiment on the platform.

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands. and 3.3% , if not as much as 4.8%.

Social Advertising 82

Social Advertising Advertising Conversion Media 82