Fuel Lines
AUGUST 22, 2014
In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. Social Advertising is projected to generate $11 billion in revenue by 2017.
Adweek
JULY 21, 2023
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.
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Basis
JANUARY 17, 2024
While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future?
Fuel Lines
JUNE 12, 2019
Paid social advertising can accelerate the process of attracting qualified traffic and leads. During the past decade, technology and the rise of social media changed how people communicated. They became resistant to traditional marketing and advertising approaches. ” Lee Odden, CEO @TopRank Marketing.
Martech
SEPTEMBER 27, 2024
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness.
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
Marketing Dive
JUNE 21, 2022
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
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