Martech Series

JANUARY 31, 2023

“We enable businesses to offer their goods and services in nearly every country in the world and remain compliant. Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M In June 2021, Trulioo secured $394 million in Series D funding, led by TCV, one of the world’s largest growth equity firms.

Verification services 85

Verification services Education Impressions MarTech 85

Martech Series

JUNE 7, 2022

“As a global service provider, Trulioo must continuously innovate to meet an increasingly varied and diverse range of regulatory compliance requirements that our customers face every day,” said Michael Ramsbacker, Chief Product Officer, Trulioo. “We GlobalGateway Watchlist is one of the most complete watchlist services on the market.

Verification services 101

Verification services MarTech Marketing Media 101

Martech Series

FEBRUARY 14, 2023

Marketing Technology News: NordPass introduces Password History functionality and further localizes its tool With the identity verification services of WISeID, users can now securely exchange information with peers based on their identity validation level.

Verification services 79

Verification services Media MarTech Marketing 79

Martech Series

AUGUST 1, 2022

Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it attended the 2022 Data Security Summit on July 28, 2022. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone.

Verification services 84

Verification services Communications MarTech Marketing 84

Martech Series

NOVEMBER 8, 2022

Company attributes growth to industry-leading capabilities of its AI-powered identity verification and risk profiling solution and its expansion into new markets worldwide. Marketing Technology News: Trinity Audio Launches Bot for Twitter Threads.

Verification services 85

Verification services Finance MarTech Marketing 85

Flashtalking by Mediaocean

DECEMBER 13, 2021

So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022. Lucy Hinton ?

Ad Tech 52

Ad Tech Verification services Media Advertising 52

InMobi

DECEMBER 6, 2016

This raised many questions around the topic of bias in marketing - especially models that are inaccurately built based on confirmation bias. What are the causes of bias in marketing? Are we investing more in supporting third party verification services than we are in innovation? Could this hold back innovation?

Verification services 52

Verification services Advertising Viewability Impressions 52

Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Marketers only need to set up the campaign; the platform does the rest. The model allows marketers to drive conversions more effectively, and taking the following steps is a way to reach this goal.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Toronto AdOps

FEBRUARY 12, 2019

With recent layoffs happening in the market at Mediative, Buzzfeed, Verizon (Oath/Yahoo/AOL), and others, it’s very important to list the different resources we have in the industry to help the company who need to hire folks and those looking for jobs. Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0

Verification services 40

Verification services Ad Ops Impressions Agency 40

Digiday

MARCH 12, 2023

Held March 6-8 in the gritty and fun New Orleans, the summit attracted a record 300 attendees and featured executives from holding company agencies and independents, B2B agencies, and even a marketer or two. Personnel moves: Ad platform VideoAmp hired Jenny Wall as its CMO, a new position.

Media 69

Media Conversion Verification services Agency 69

Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. The internet became popular in the mid-1990s and affiliate marketing has been around since. However, publishers and advertisers faced a huge problem in the first decade of modern affiliate marketing.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Martech

AUGUST 16, 2024

Picture this: You’ve just launched a major marketing campaign. Most marketers don’t realize how much it’s costing them until it’s too late. I’ll share real-world examples of how bad data hurts your bottom line and walk you through a step-by-step process to audit and clean up your marketing data.

Conversion Rate 111

Conversion Rate Verification services Machine Learning Conversion 111

Adtelligent

APRIL 4, 2025

Impact of Ad Fraud on Advertisers & Publishers Ad fraud isnt just a minor inconvenienceits a massive problem that drains ad budgets, skews marketing data, and damages reputations. Lost revenue for publishers – Trusted publishers miss out on legitimate ad deals because fraudsters flood the market with low-quality inventory.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52