Adweek

SEPTEMBER 28, 2023

The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the.

Video Ads 299

Video Ads Marketing 299

Adweek

MAY 2, 2023

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Marketing 246

Marketing Video Ads Advertising 246

Adweek

MAY 2, 2023

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Marketing 243

Marketing Video Ads Advertising 243

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Karola Karlson

JANUARY 13, 2025

This article first appeared in my marketing newsletter. TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. B2C, virtual v.s.

Marketing 98

Marketing ROI Pop-Up Media 98

VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

Advertising 304

Advertising Video Ads Marketing 304

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The key to digital marketing is being able to reach users on any device.

Video Ads 119

Video Ads MarTech Audience Advertising 119

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 115

Video Ads Retail MarTech Marketing 115

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 296

Video Ads Advertising Retail Media 296

AdExchanger

DECEMBER 7, 2023

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.

Video Ads 120

Video Ads Machine Learning Marketing Affiliates 120

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Processing.Please wait.

Video Ads 111

Video Ads Retail MarTech Marketing 111

AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

Video Ads 98

Video Ads Viewability Advertising Marketing 98

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? How Jagran New Media doubled video ad revenue with a managed AdOps service. Editorial Director. Snap reported $1.07

Video Ads 113

Video Ads SEO Ad Server Ad network 113

Marketing Dive

DECEMBER 13, 2022

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

Video Ads 117

Video Ads 117

MNTN

FEBRUARY 18, 2025

You, too, can reach vast audiences, so long as you stick to the services video ad specs, detailed below: Tubi Ad Formats and Video Specs for CTV Aspect ratio: 16:9 Minimum resolution: 1920 x 1080 Max file size: 10Gb Frame rate: 23.98, 25, or 29.97 YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Brid.tv

AUGUST 12, 2022

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

Video Ads 97

Video Ads Advertising Marketing 97

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 98

Video Ads Banner Advertising Marketing 98

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Continue reading this article on digiday.com.

Video Ads 95

Video Ads Ad Inventory Advertising Marketing 95

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

Video Ads 98

Video Ads Ad Exchange Retail Media 98

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

MNTN

MARCH 29, 2024

Stephen Graveman (Content Marketing Manager): Hey, here’s an interesting story going around this week: a new forecast by Advertiser Perceptions projects that CTV ad spend will surpass the $20B mark this year, thanks in part to events like the Olympics and the election in November.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Adweek

APRIL 1, 2025

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

Video Ads 182

Video Ads Advertising Media Marketing 182

AdExchanger

SEPTEMBER 29, 2022

For years, video completion rate (VCR) has been a top metric for digital marketers. While it can illuminate aspects of advertising’s performance, it just shouldn’t be at the very center of a modern video ad campaign. The post Marketers Are Outgrowing Video Completion Rate.

Marketing 111

Marketing Video Ads 111

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment.

Video Ads 80

Video Ads Entertainment Audience Media 80

Martech

JANUARY 22, 2025

Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. When marketers invest in multiple social media platforms, they are finding value in the smaller platforms and spending accordingly, the study suggests. on TikTok for every $1 they spent on Meta.

CPM 111

CPM Demand Side Platform Media Impressions 111

AdExchanger

OCTOBER 21, 2024

Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 116

Ad Inventory Ad Space Marketing Video Ads 116

Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Here is where playable ads are being adopted by category. Video ads remained the top ad format uniformly across genres, accounting for more than three-quarters of ads in each category.

Mobile Ads 115

Mobile Ads Video Ads Advertising Media 115

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts.

Marketing 115

Marketing Video Ads Conversion Audience 115

Martech

JANUARY 21, 2025

Join Realize Your Creative Vision in 2025 to learn: What makes video ads effective How often to refresh your creatives A real-world success story of a brand turning creative into a competitive edge Start 2025 with a creative strategy that drives results.

Video Ads 111

Video Ads MarTech Advertising Marketing 111