Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. What happens to MarTech and the MarTech Conference?

MarTech 134

MarTech Media Education SEO 134

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 122

MarTech Education ROI Marketing 122

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 131

MarTech Machine Learning ROI CPA 131

Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map. We’ve identified several places where we could integrate our martech tools. They’re all great in their own way and save you time.

MarTech 126

MarTech Retargeting Marketing Audience 126

Martech

AUGUST 15, 2024

Anyway, here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: August 15 appeared first on MarTech. That’s nearly half of the companies’ total spending on national TV commercials this year, the company said. What would AI say about this particular marketing strategy?

MarTech 131

MarTech Conversion ROI Marketing 131

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 119

MarTech Retail Manufacturing Conversion 119

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 130

MarTech Communications SEO Conversion 130

Martech

NOVEMBER 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Is shifting to martech now the right choice? Here’s something somebody asked me!

MarTech 122

MarTech Data Management Platform Marketing 122

Martech

NOVEMBER 7, 2024

Now, here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: November 7 appeared first on MarTech. However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area.

MarTech 123

MarTech SEO Education Marketing 123

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. Not one solution Realistically, there is unlikely to be one martech super tool that rules the world.

MarTech 115

MarTech Marketing Audience Media 115

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 121

MarTech Audience Marketing Conversion 121

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct. Disruptors.

MarTech 131

MarTech Machine Learning Conversion Conversion Rate 131

Martech

SEPTEMBER 12, 2024

The post AI-powered martech news and releases: September 12 appeared first on MarTech. It analyzes research data and creates an overview of both qualitative and quantitative insights. Email: Business email address Sign me up! Processing.

MarTech 122

MarTech Conversion Affiliates SEO 122

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. This means radical changes in the martech stack. Processing.

MarTech 133

MarTech Machine Learning Marketing Advertising 133

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Dig deeper: Is it time to clean out your martech stack?

MarTech 120

MarTech ROI Conversion Rate Marketing 120

Martech

NOVEMBER 6, 2024

” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Martech and AI appear so potent together that they make this side of the coin much shinier. He understands us and what we need.” Processing.

MarTech 127

MarTech Pop-Up Communications Manufacturing 127

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

Media 290

Media MarTech Agency Marketing 290

Adweek

JUNE 24, 2024

Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist.

Media 321

Media MarTech 321

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce.

Advertising 306

Advertising MarTech Marketing 306

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics. Processing.

Click Through Rate 128

Click Through Rate A/B Testing SEO MarTech 128

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. 12:29: AI features in martech applications. 14:00: How to think about the governance of AI in your organization. Processing.

Machine Learning 135

Machine Learning Marketing MarTech 135

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 119

Marketing MarTech Communications ROI 119

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

A/B Testing 124

A/B Testing MarTech Conversion SEO 124

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 137

Advertising Non-Profit MarTech SEO 137

Martech

SEPTEMBER 24, 2024

In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. The architecture vision competency allows marketers to further understand how to use the available martech stack to improve both customer experience as well as internal marketing processes. Processing.

Marketing 124

Marketing MarTech Communications 124

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

MarTech 126

MarTech Audience Marketing Media 126

Martech

OCTOBER 1, 2024

In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. I did not excerpt those screenshots below, and I found it notable that this may deter less-technical martech users. Natural language prompting for customer data management.

Marketing 126

Marketing MarTech Agency Banner 126

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 129

MarTech Advertising Marketing 129

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 132

MarTech Agency Advertising Marketing 132

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 133

MarTech Advertising Marketing 133

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 118

Food MarTech Retail SEO 118

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 124

Conversion Rate MarTech Conversion Marketing 124

Martech

NOVEMBER 1, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.

Cookies 127

Cookies Conversion MarTech Advertising 127

Martech

DECEMBER 9, 2024

As Google and Meta look more and more like media companies (pending the consequences of Google’s antitrust loss, of course), the holding companies and their agencies look more and more like martech. As we’ve said for a long time, martech is marketing. And martech is advertising too. The analyst’s angle.

Agency 114

Agency MarTech Advertising Marketing 114

Martech

AUGUST 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

MarTech 117

MarTech Marketing Media 117