Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 119

MarTech Communications SEO Conversion 119

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 108

MarTech Retail Manufacturing Conversion 108

Martech

NOVEMBER 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Is shifting to martech now the right choice? Here’s something somebody asked me!

MarTech 111

MarTech Data Management Platform Marketing 111

Martech

NOVEMBER 7, 2024

Now, here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: November 7 appeared first on MarTech. However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area.

MarTech 112

MarTech SEO Education Marketing 112

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. Martech, after all, is more art than science. So, we talked to the vendor team about this. Processing.

MarTech 100

MarTech Non-Profit Education Marketing 100

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( Processing.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance. Processing.

ROI 111

ROI MarTech Agency Conversion 111

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). The post AI-powered martech news and releases: January 9 appeared first on MarTech. So, the ability to poison an LLM might depend on the topic. Email: Business email address Sign me up!

MarTech 111

MarTech CPM Banner Retail 111

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The post AI-powered martech news and releases: March 13 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 91

MarTech Click Through Rate Machine Learning Banner 91

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The post AI-powered martech news and releases: March 6 appeared first on MarTech. Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. AIO allows businesses to track, analyze, and influence their search visibility.

MarTech 97

MarTech SEO Conversion Retail 97

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Dig deeper: The impact of martech on company value The people problem no one wants to talk about Your martech certification numbers look great on paper. Reality looks different. Everyone has the badges.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 82

MarTech Demand Side Platform Machine Learning Conversion Rate 82

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 131

Advertising Non-Profit MarTech SEO 131

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 143

Machine Learning MarTech Food Agency 143

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

MarTech 115

MarTech Audience Marketing Media 115

Martech

OCTOBER 1, 2024

In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. I did not excerpt those screenshots below, and I found it notable that this may deter less-technical martech users. Natural language prompting for customer data management.

Marketing 115

Marketing MarTech Agency Banner 115

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. 12:29: AI features in martech applications. 14:00: How to think about the governance of AI in your organization. Processing.

Machine Learning 128

Machine Learning Marketing MarTech 128

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 123

MarTech Agency Advertising Marketing 123

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 119

MarTech Advertising Marketing 119

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 125

MarTech Advertising Marketing 125

Martech

JANUARY 23, 2025

Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify. appeared first on MarTech. Email: Business email address Sign me up! Processing. The post What can marketers learn from the Savannah Bananas?

Marketing 122

Marketing Entertainment Conversion MarTech 122

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Want to ask your own question of MarTechBot? Give it a try.

Marketing 114

Marketing Conversion Rate MarTech Communications 114

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 107

Food MarTech Retail SEO 107

Martech

NOVEMBER 1, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.

Cookies 117

Cookies Conversion MarTech Advertising 117

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 113

Conversion Rate MarTech Conversion Marketing 113

Martech

FEBRUARY 12, 2025

Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify. The post How influencer marketing became an essential marketing channel appeared first on MarTech. Email: Business email address Sign me up!

Marketing 112

Marketing Conversion MarTech Media 112

Martech

MARCH 17, 2025

The expanding martech landscape Martech stacks have exploded over the years. Many companies are now auditing and reducing their martech stack instead of expanding it. Dig deeper: The smart way to handle overlaps in your martech stack 2. Every marketing leader needs to watch this challenge closely.

Marketing 106

Marketing MarTech ROI Media 106

Martech

AUGUST 5, 2024

Martech practitioners will certainly help with such campaigns. If you were a martech practitioner at an apparel company, how would you optimize your product images and pages to show up in such image search results? The possibility of product placement highlights the importance of having a martech strategy. Processing.

SEO 122

SEO MarTech Entertainment Marketing 122

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. It’s hard to keep up!

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

MARCH 3, 2025

Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. As part of the buying process for an identity resolution platform, marketers must ask vendors important questions about data onboarding and privacy, identity graph, martech and adtech integration, and customer support.

Marketing 115

Marketing Machine Learning MarTech Cookies 115

Martech

DECEMBER 2, 2024

Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. The big challenge for the technology remains improving its accuracy and proving that to consumers. Email: Business email address Sign me up!

SEO 137

SEO Marketing ROI MarTech 137

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. I’m currently working through a fascinating exercise within a specific martech category. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The recent MartechMap shows some 14,000. Processing.

MarTech 132

MarTech Marketing Audience Communications 132

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. The post Marketers discuss their first-party data strategies appeared first on MarTech. 2:21: First-party data and paid media strategy. Processing.

Marketing 113

Marketing Cookies MarTech Media 113