Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Using data-driven insights to refine content and improve campaign performance.

MarTech 88

MarTech A/B Testing ROI Conversion 88

Martech

MAY 16, 2024

This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial.

MarTech 98

MarTech Marketing Agency Education 98

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 110

MarTech Communications SEO Conversion 110

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 93

MarTech Audience Conversion Marketing 93

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 95

MarTech Pharmaceuticals Social Advertising eCommerce 95

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager. As martech practitioners, we spend plenty of time executing projects.

MarTech 95

MarTech Conversion Rate GDPR SEO 95

Martech

JULY 2, 2024

Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.

MarTech 100

MarTech Marketing Advertising 100

Chief Martech

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 107

MarTech SEO Marketing Social Advertising 107

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 106

MarTech Machine Learning ROI CPA 106

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 63

MarTech Finance ROI Marketing 63

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The post AI-powered martech news and releases: August 22 appeared first on MarTech. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 111

MarTech Healthcare SEO Conversion 111

Martech

OCTOBER 23, 2024

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. Dig deeper: Where are martech vendors finding their revenue? billion in Q2 2024 to $1.5 billion in Q3 2024. Source: CabinetM.

MarTech 88

MarTech Marketing 88

Martech

OCTOBER 11, 2024

Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. We can’t accurately measure the ROI of our martech investments. Let’s start with our very own 2024 MarTech Replacement Survey (no registration required). In 2024, it rose to 61%.

MarTech 92

MarTech Marketing ROI 92

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. Martech promised: Scale. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. Drive efficiency for the 5% We desperately need martech for the 5% of buyers already in-market. Click here for survey Get MarTech! Drive more.

MarTech 114

MarTech Marketing SEO CPC 114

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI.

MarTech 90

MarTech Marketing 90

Martech

NOVEMBER 6, 2024

” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Martech and AI appear so potent together that they make this side of the coin much shinier. He understands us and what we need.” Processing.

MarTech 88

MarTech Pop-Up Communications Manufacturing 88

Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?”

MarTech 114

MarTech Marketing 114

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 114

MarTech ROI Marketing 114

Martech

AUGUST 15, 2024

Anyway, here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: August 15 appeared first on MarTech. That’s nearly half of the companies’ total spending on national TV commercials this year, the company said. What would AI say about this particular marketing strategy?

MarTech 108

MarTech Conversion ROI Marketing 108

Martech

JUNE 25, 2024

The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. Crafting a unified martech strategy How we use martech is not the same as how we purchase martech. Take our brief 2024 MarTech Replacement Survey 2.

MarTech 86

MarTech Marketing 86

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. It’s striking that IT seems to have so little input — but it has to be said that this is a survey taken by MarTech readers and that might mean IT is under-represented in the survey sample. The martech space gets ever larger and more complex. Get MarTech!

MarTech 96

MarTech Marketing 96

Chief Martech

MAY 13, 2024

For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. The CFO’s default answer to optimizing martech costs? The CIO’s default answer to optimizing martech governance? In our view, martech stacks themselves are composed of multiple products, integrated together.

MarTech 88

MarTech A/B Testing Marketing Audience 88

Chief Martech

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. The headline news is, yes, the martech landscape grew for the 13th year in a row. It makes the martech landscape seem kinda, well, small. Happy #MartechDay to you!

MarTech 132

MarTech Marketing Agency 132

Martech

AUGUST 21, 2024

Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge. Email: Business email address Sign me up! Processing.

MarTech 86

MarTech Communications Marketing Agency 86

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications.

MarTech 97

MarTech ROI Marketing 97

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

MarTech 104

MarTech Communications Marketing Conversion 104

Martech

MAY 13, 2024

Martech is now getting 23.8% Dig deeper: Do CMOs really understand how their teams use martech? Given that AI-powered solutions would be paid for out of the declining martech budget, this seems counter-intuitive — unless CMOs are focused on cheap (or free) AI resources with outcomes that justify any investment. It went from 25.6%

MarTech 111

MarTech Display Advertising Social Advertising Media 111

Martech

AUGUST 8, 2024

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. The post AI-powered martech news and releases: August 8 appeared first on MarTech. Focus on describing the features or benefits and avoid the AI buzzwords.”

MarTech 110

MarTech Electronics GDPR Audience 110

Martech

OCTOBER 10, 2024

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Let’s explore the various roles critical to building a strong martech COE. Let’s explore the various roles critical to building a strong martech COE. Execution team.

MarTech 65

MarTech Marketing Audience Media 65

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. Not one solution Realistically, there is unlikely to be one martech super tool that rules the world.

MarTech 89

MarTech Marketing Audience Media 89

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 98

MarTech Machine Learning GDPR Audience 98

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 94

MarTech Marketing Communications Media 94

Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. Get MarTech!

MarTech 113

MarTech Marketing Media 113

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 97

MarTech Education ROI Marketing 97

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 104

ROI MarTech Conversion Rate Marketing 104

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. Creating value from technology investments requires coordinating both martech and multichannel strategies. Dig deeper: Do CMOs really understand how their teams use martech? or “What is your current martech utilization?”

MarTech 112

MarTech Marketing ROI Media 112

Martech

SEPTEMBER 3, 2024

Fortunately, martech practitioners can help ensure onboarding proceeds smoothly. In an ideal scenario, martech practitioners have had a chance to engage relevant stakeholders to: Determine the true business needs. Be pragmatic Another important factor to consider during the onboarding phase is understanding the martech vendor.

MarTech 76

MarTech Communications Marketing 76