Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 114

MarTech ROI Marketing 114

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The post AI-powered martech news and releases: August 22 appeared first on MarTech. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 115

MarTech Healthcare SEO Conversion 115

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 114

MarTech Communications SEO Conversion 114

Martech

NOVEMBER 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Is shifting to martech now the right choice? Here’s something somebody asked me!

MarTech 108

MarTech Data Management Platform Marketing 108

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). The post AI-powered martech news and releases: January 9 appeared first on MarTech. So, the ability to poison an LLM might depend on the topic. Email: Business email address Sign me up!

MarTech 109

MarTech CPM Banner Retail 109

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance. Processing.

ROI 103

ROI MarTech Agency Conversion 103

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. These factors, in turn, influence how martech is managed within an organization.

MarTech 102

MarTech Marketing 102

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 97

MarTech Conversion Conversion Rate Marketing 97

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 100

MarTech Retail Manufacturing Conversion 100

Martech

SEPTEMBER 4, 2024

I’ve followed insights from leaders like David Raab , kept up with developments in the CDP space on MarTech , and absorbed content from experts like Greg Krehbiel. If you’re curious about how martech tools like CDPs could impact your strategy, try running your own simulations. Our free MarTechBot will help you get started right away.

MarTech 117

MarTech Marketing Healthcare Finance 117

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( Processing.

MarTech 100

MarTech Food Machine Learning SEO 100

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? The post Will AI in martech make buyer experiences better or worse? How do you know you’re at the peak of a Hype Cycle? When means outweigh ends.

MarTech 99

MarTech Pop-Up Conversion Rate Marketing 99

Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. The post Will AI agents conduct the martech orchestra in 2025? appeared first on MarTech.

MarTech 100

MarTech Marketing 100

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. The post AI-powered martech news and releases: January 16 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 100

MarTech Non-Profit eCommerce Machine Learning 100

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Thats not going to change. Processing.

MarTech 88

MarTech Cookies ROI A/B Testing 88

Adweek

JUNE 24, 2024

Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist.

Media 321

Media MarTech 321

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce.

Advertising 306

Advertising MarTech Marketing 306

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

Media 290

Media MarTech Agency Marketing 290

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 127

Advertising Non-Profit MarTech SEO 127

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics. Processing.

Click Through Rate 112

Click Through Rate A/B Testing SEO MarTech 112

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 137

Machine Learning MarTech Food Agency 137

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 125

MarTech Advertising Marketing 125

Martech

OCTOBER 1, 2024

In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. I did not excerpt those screenshots below, and I found it notable that this may deter less-technical martech users. Natural language prompting for customer data management.

Marketing 111

Marketing MarTech Agency Banner 111

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 119

Marketing SEO Retargeting Conversion 119

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 119

MarTech Agency Advertising Marketing 119

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

MarTech 108

MarTech Audience Marketing Media 108

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. 12:29: AI features in martech applications. 14:00: How to think about the governance of AI in your organization. Processing.

Machine Learning 117

Machine Learning Marketing MarTech 117

Martech

JANUARY 23, 2025

Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify. appeared first on MarTech. Email: Business email address Sign me up! Processing. The post What can marketers learn from the Savannah Bananas?

Marketing 100

Marketing Entertainment Conversion MarTech 100

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. It’s hard to keep up!

Marketing 133

Marketing eCommerce MarTech Education 133

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 108

MarTech Advertising Marketing 108

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. I’m currently working through a fascinating exercise within a specific martech category. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The recent MartechMap shows some 14,000. Processing.

MarTech 132

MarTech Marketing Audience Communications 132

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 101

Marketing Conversion MarTech Brand Awareness 101

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

A/B Testing 102

A/B Testing MarTech Conversion SEO 102

Martech

JANUARY 24, 2025

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Dig deeper: Download the 2025 MarTech Intelligence Report on the marketing automation market (registration required) Email: Business email address Sign me up! Banzai is paying $53.2 Processing.

Marketing 105

Marketing MarTech 105

Martech

NOVEMBER 1, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.

Cookies 104

Cookies Conversion MarTech Advertising 104