Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Processing.

MarTech 108

MarTech Retail Manufacturing Conversion 108

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 106

MarTech SEO Ad Server Retail 106

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( introduces THINK1.Ai:

MarTech 112

MarTech Food Machine Learning SEO 112

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Zappi added AI Quick Reports to its consumer insights platform.

MarTech 110

MarTech Conversion Affiliates SEO 110

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Smells like AI spirit? Processing.

MarTech 115

MarTech Healthcare SEO Conversion 115

Martech

AUGUST 15, 2024

Dig deeper: What the composability revolution means for customer engagement The unbundled martech stack What does that mean? Martech stacks have traditionally been composed of a series of more or less well-integrated applications, mostly maintaining their own native datasets. Are you getting the most from your stack? Processing.

MarTech 110

MarTech Retargeting Marketing Media 110

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. Not one solution Realistically, there is unlikely to be one martech super tool that rules the world.

MarTech 105

MarTech Marketing Audience Media 105

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 110

MarTech Audience Marketing Conversion 110

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct. Disruptors.

MarTech 120

MarTech Machine Learning Conversion Conversion Rate 120

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Anyway, here are this week’s AI-powered martech releases etc.: Meltwater , a media intelligence company, partnered with Blackbird.AI A chatbot to help answer athletes’ queries in natural language.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). The platform combines first-party audiences with creative and media in a single workflow. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Processing.

MarTech 110

MarTech CPM Banner Retail 110

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” Tatari has an AI-powered media buying system for linear and streaming TV advertising. Crixeo’s CrixeoAI content platform is now in beta release.

MarTech 110

MarTech Machine Learning Conversion Rate Conversion 110

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5. The post 6 key issues when deciding to consolidate or upgrade your martech stack appeared first on MarTech.

MarTech 98

MarTech A/B Testing Marketing Audience 98

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites. Processing.

MarTech 96

MarTech Click Through Rate Machine Learning Banner 96

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. RMNs saw 16.3%

Retail 110

Retail Media Retargeting Audience 110

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 121

Media Advertising Conversion Rate Machine Learning 121

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

Media 290

Media MarTech Agency Marketing 290

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Jellyfish developed an AI-driven in-housing media platform that provides a unified framework for accessing proprietary AI agents and tools. The system automates media research, evaluation, content strategy, and activation for marketing teams. Processing.

MarTech 77

MarTech Retail eCommerce Audience 77

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 89

MarTech Marketing Conversion Media 89

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 87

MarTech Demand Side Platform Machine Learning Conversion Rate 87

Adweek

JUNE 24, 2024

Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist.

Media 321

Media MarTech 321

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 114

Retail Media Conversion Advertising 114

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

Media 120

Media Impressions Audience Conversion 120

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. Mood Media launched Messaging Copilot, a tool within its Harmony Messaging platform. Kaltura introduced TV Genie, an AI-powered solution for media companies.

MarTech 99

MarTech SEO Conversion Retail 99

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 120

ROI Media Audience Ad Inventory 120

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Email: Business email address Sign me up!

Retail 104

Retail Media Pop-Up Brand Lift 104

Ad Tech Daily

NOVEMBER 2, 2024

With the rise of digital screens in public spaces, […] The post Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech appeared first on Ad Tech Daily.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

MarTech 71

MarTech Communications Marketing Media 71

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 112

Media Advertising Ad Ops Non-Profit 112

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. billion, up from $4 billion last year.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Email: Business email address Sign me up!

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 112

Retail Media Marketing Manufacturing 112

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. Mundial Media launched Cadmus 2.0, The post AI-powered martech releases and news: February 27 appeared first on MarTech. Processing.

MarTech 79

MarTech Conversion Rate SEO Audience 79

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. It gathers customer insights from social media and takes accelerated action to enhance customer experiences.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117