Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here.

MarTech 111

MarTech Education ROI Marketing 111

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. Then, social media allowed us to count followers, post impressions and comments and more.

ROI 82

ROI Marketing Finance Education 82

Martech

MARCH 26, 2025

Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. Run social media campaigns featuring qualitative survey responses. Share findings with industry media. Feature experts in live and on-demand webinars.

ROI 114

ROI Marketing Conversion Brand Awareness 114

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 113

Retail Media Marketing Manufacturing 113

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. This is where PR shines, connecting audiences to brands through earned media.

Public Relations 129

Public Relations Marketing ROI Communications 129

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. registration required).

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right. Processing.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Processing.

SEO 137

SEO Marketing ROI MarTech 137

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 104

Marketing ROI MarTech Audience 104

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point. Processing.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 109

Marketing ROI Finance MarTech 109

Martech

MARCH 17, 2025

The expanding martech landscape Martech stacks have exploded over the years. Every company is trying to consolidate its tech stack to eliminate redundancies and wasted spend, ensure platforms are fully utilized, and provide clear, defensible ROI. Dig deeper: The smart way to handle overlaps in your martech stack 2.

Marketing 106

Marketing MarTech ROI Media 106

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Social media management tools (e.g., Here’s something somebody asked me! Klipfolio).

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Martech

NOVEMBER 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Electronics 108

Electronics Marketing ROI MarTech 108

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.” Processing.

Retail 105

Retail Food Cookies Banner 105

Martech

SEPTEMBER 23, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Explain the role of a MarTech Manager. Here’s something somebody asked me!

Marketing 105

Marketing MarTech ROI Media 105

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. Foursquare Attribution measures ad impressions for campaigns across digital sites, social media , audio, CTV, linear TV and out-of-home. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Processing.

Impressions 108

Impressions Retail ROI MarTech 108

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 115

ROI Marketing Pop-Up Audience 115

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. As you hone in on the right new solutions to roll out across your organization, ensuring a resilient measurement framework for accurate reporting on your media activations is critical.

ROI 110

ROI Conversion Marketing Education 110

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. Where is the disconnect? It threatens our existence as marketers.

Conversion 98

Conversion ROI Brand Awareness Click Through Rate 98

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. Are you getting the most from your stack? How do they do it?

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 108

Marketing Finance ROI Media 108

Martech

OCTOBER 2, 2024

social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Email: Business email address Sign me up! Processing.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

MARCH 18, 2022

’” This expectation “rolls all the way downhill to the marketing coordinator who is managing the social media accounts, who thinks their job is to send out more and more and more messages about how awesome the company is.”. The post Getting back to basics: Marketing ROI appeared first on MarTech.

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 115

MarTech ROI Healthcare Finance 115

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. Creating value from technology investments requires coordinating both martech and multichannel strategies. Increasingly, we find leaders redirecting budget to paid media spend where it can drive growth.

MarTech 119

MarTech Marketing ROI Media 119

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. This isn’t just about improving ROI — it’s about maximizing every marketing dollar by blending online engagement with real-world results.

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 110

MarTech ROI Machine Learning Banner 110