Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). The platform combines first-party audiences with creative and media in a single workflow. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Processing.

MarTech 111

MarTech CPM Banner Retail 111

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 88

MarTech Demand Side Platform Machine Learning Conversion Rate 88

Martech

DECEMBER 2, 2024

AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush.

SEO 137

SEO Marketing ROI MarTech 137

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Jivox released an AI-powered creative compliance tool for retail media ads. Crossware introduced AI-driven tools for business automation.

MarTech 100

MarTech SEO Conversion Retail 100

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. Processing.

SEO 90

SEO Marketing Audience MarTech 90

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. SEO AI can increase SEO productivity. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. Consistency. Processing.

Marketing 136

Marketing SEO MarTech Media 136

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience.

Conversion 113

Conversion SEO Communications Audience 113

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. Mundial Media launched Cadmus 2.0, The post AI-powered martech releases and news: February 27 appeared first on MarTech. Processing.

MarTech 80

MarTech Conversion Rate SEO Audience 80

Martech

DECEMBER 10, 2024

Think of GEO as SEOs smarter sibling. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Tip: Optimize your website for search engines using SEO and user experience (UX) fundamentals and data-informed content strategy. Processing.

Marketing 133

Marketing SEO Education Conversion 133

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?

Advertising 131

Advertising Non-Profit MarTech SEO 131

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

SEO 111

SEO Conversion Communications Audience 111

Martech

OCTOBER 22, 2021

But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. This doesn’t mean that the well-established SEO best practices should be cast aside, however. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition.

SEO 138

SEO Marketing Machine Learning CPC 138

Martech Series

JANUARY 1, 2023

SEO Tools Bin is a leading provider of free SEO tools for digital marketing. The tool will then perform an SEO audit on the website. Within minutes, a complete SEO analysis will be provided, including details on Meta Tags, backlinks, social media presence, mobile optimization, and many more.

SEO 112

SEO MarTech Marketing Media 112

Martech

JUNE 10, 2024

Build an engaged audience that comes to you directly or via email and social media. Think beyond Google and SEO to succeed on Google Search. The days of SEO hacks and loopholes are rapidly coming to an end. The future of SEO will be won by those who focus on all the SEO elements that matter and play the long game.

SEO 117

SEO Audience MarTech Media 117

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. Supports SEO by helping search engines understand the images context. It: Improves a ccessibility for screen readers.

SEO 117

SEO Conversion Banner eCommerce 117

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Thankfully, a lot of the best long-term strategies for SEO will help with AI too, so you might already have a head start. Get MarTech! In your inbox. Business email address Subscribe Processing.

SEO 129

SEO Brand Awareness MarTech Conversion 129

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 107

Food MarTech Retail SEO 107

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. SEO cannot operate in a silo. Click here to download!

SEO 109

SEO ROI MarTech Marketing 109

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO 111

SEO Marketing Conversion Entertainment 111

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 115

SEO Conversion Rate ROI Conversion 115

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Marketing 125

Marketing Machine Learning Conversion SEO 125

Martech

DECEMBER 6, 2024

Developing effective social media content. Social media content. What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” SEO integration Verify keyword placement in key sections. Creating engaging imagery.

SEO 124

SEO Audience Education Machine Learning 124

Martech

APRIL 25, 2024

And now this week’s AI-powered martech releases, integrations and upgrades. CoSchedule’s Hire Mia launched a series of free AI Social Media tools to help with content creation. WordLift’s AI SEO Agent is designed for SEO and content marketing tasks. Email: Business email address Sign up now Processing.

MarTech 106

MarTech SEO Education Marketing 106

Martech

SEPTEMBER 30, 2024

Generative AI is poised to accelerate priority work — especially in content management and SEO. What if the content and media you produce cost three times less? And doesn’t this also affect SEO and conversion rates? The media world made sure everyone knew it was the most in-demand job. Will this impact revenue?

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. AI quickly interprets customer sentiment from open-text survey responses, social media posts and call-center transcripts. Email: Business email address Sign me up! Processing.

Marketing 123

Marketing Public Relations Communications MarTech 123

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Social media management Marketers can use the Operator to plan and schedule social media posts, ensuring a consistent online presence.

Marketing 77

Marketing A/B Testing SEO Conversion Rate 77

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Martech

NOVEMBER 6, 2024

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. The post How TikTok is transforming brand advertising appeared first on MarTech. Dig deeper: Executing a TikTok campaign: Best of the Bot Email: Business email address Sign me up! Processing.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Social media marketing is essential for both startups and large corporations. Processing.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. .’” They could do this until Feb.

MarTech 106

MarTech SEO Retail Audience 106

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech! Now, on to this week’s releases.

MarTech 106

MarTech SEO Machine Learning CPA 106

Martech Series

SEPTEMBER 8, 2022

SEO PowerSuite has incorporated a brand new all-in-one keyword grouping feature within the update of the Rank Tracker tool. SEO PowerSuite, a professional company in the field of search engine optimization technology, presented an updated keyword grouping tool that allows users to group keywords even more conveniently than before.

SEO 89

SEO MarTech Marketing Media 89

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

MarTech 115

MarTech eCommerce SEO Impressions 115