Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. Why we care.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand. Get MarTech!

Cookies 111

Cookies Mobile Ads GDPR MarTech 111

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural Mobile App Spoofing Report ( October 2022 ) and view the FAQs there.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

Martech

JULY 28, 2021

Infutor’s Total Consumer Insights database aggregates privacy-compliant behavioral and household attributes, as well as as auto, property and mobile ad ID data, on some 266 million US consumers and 120 million households, putting it on a comparable to the U.S. Consumer data at scale.

Mobile Ads 106

Mobile Ads Cookies MarTech Marketing 106

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. Dig deeper: Download our MarTech Intelligence Report on email marketing platforms to compare tools and vendors Is your email marketing platform up to the task? appeared first on MarTech.

Click Through Rate 51

Click Through Rate A/B Testing MarTech Mobile Ads 51

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Martech

OCTOBER 6, 2021

When brands and agencies can tap into an omnichannel DSP like The Trade Desk and execute a campaign that combines, for instance, bus shelters at the street level, and then screens or audio in-store (and possibly a nudge in a mobile ad) then they are moving down-funnel in step with their customers.

Media 104

Media Mobile Ads Agency MarTech 104

Martech

FEBRUARY 17, 2022

This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. The post LiveRamp’s ATS identity solution adopted by Hearst magazines appeared first on MarTech. Read next: LiveRamp’s alternative to third-party cookies.

Cookies 98

Cookies Mobile Ads MarTech Audience 98

Martech Series

OCTOBER 12, 2022

higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Furthermore, when a TV ad preceded these types of digital ads, both purchase intent and unaided recall were better than two digital mobile ads alone. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Pre-built connections to martech/ad tech platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.) Data onboarding. tools and platforms.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

JULY 28, 2022

Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces. Similar sentiments were expressed by Adib Karbouj, head of ad operations at BCNMonetize, a mobile ad platform specializing in inventory outside of Facebook and Google. Billions of dollars at risk.

Cookies 113

Cookies Mobile Ads MarTech Advertising 113

Martech Series

NOVEMBER 3, 2022

2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with a pp-ads.txt. Global Mobile Ad Fraud Hits 28%, Even Higher in U.S. 28% mobile in-app ad fraud rate in Q2 2022. Apps on the Apple App Store had a higher ad fraud rate than apps on the Google Play Store apps in Q2 2022 (32% vs. 26%).

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Martech

NOVEMBER 6, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! .” In your inbox.

MarTech 111

MarTech Mobile Ads ROI Cookies 111

Martech Series

JANUARY 23, 2023

With leading technology companies like Apple and Google obfuscating mobile ad IDs and eliminating or phasing out the use of third-party cookies on their platforms, advertisers are growing increasingly frustrated by the efficacy of current options. Marketing Technology News: Coming Soon: A Cookieless Future?

Cookies 89

Cookies Audience MarTech Mobile Ads 89

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. First, scenarios can help you clarify architectures…Where should personalization reside in your omnichannel martech stack? Good morning, Marketers, and B2B is becoming more experiential.

Machine Learning 117

Machine Learning MarTech Mobile Ads Entertainment 117

Martech

AUGUST 22, 2022

“A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Near, at The MarTech Conference. Get MarTech! In your inbox. Processing.Please wait.

Marketing 98

Marketing ROI Retail MarTech 98

Martech Series

OCTOBER 25, 2022

That includes the iOS version, higher encryption levels (Business, Military & Post Quantum), the launch of our own Manet (Mobile ad hoc Mesh Network) that doesn’t rely on a pre-existing infrastructure, and the opening of the source code. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Mobile Ads 79

Mobile Ads MarTech Marketing Advertising 79

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. With the average U.S.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss. Get MarTech!

Advertising 113

Advertising Conversion Audience Mobile Ads 113

Martech

MAY 13, 2022

Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet. Reimagine what a mobile ad can be and break out of the traditional banner format to stand out on small screens. Concise copy is key on a tiny screen. Get personal with SMS marketing.

Marketing 121

Marketing Banner Retail Geo targeting 121

Martech Series

AUGUST 5, 2022

Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. Brands that know the phone numbers of current and prospective customers can connect with them in ways that mobile ads, social media posts, and messaging apps do not enable. Power of Branding Communications.

Communications 82

Communications Conversion Conversion Rate Finance 82

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The post The new identity landscape: A marketer’s guide appeared first on MarTech.

Audience 113

Audience Cookies Retargeting Marketing 113

Clearcode

SEPTEMBER 20, 2023

Occupying Niche Verticals The realm of AdTech is branching into new territories, including in-game advertising, mobile ads, and streaming TV ads. This can lead to a higher return on ad spend (ROAS) for their clients. One example of a company entering the DSP market is MarTech company Zoomd Technologies.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digital Turbine

MAY 23, 2022

The ad does, however, showcase the true fear people have of their data being shared willy nilly to the highest bidder. Mobile’s Takeover of the Ad Market is Not Finished. eMarketer’s Worldwide Ad Spending 2022 just dropped, packed with insights on the $602.25 billion global digital ad spending market. .

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? Publishers love video ads. In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Exchange Wire

MAY 31, 2022

Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the [.].

Finance 40

Finance Mobile Ads Ad Tech MarTech 40

Ad Colony

MAY 23, 2022

The ad does, however, showcase the true fear people have of their data being shared willy nilly to the highest bidder. Mobile’s Takeover of the Ad Market is Not Finished. eMarketer’s Worldwide Ad Spending 2022 just dropped, packed with insights on the $602.25 billion global digital ad spending market. .

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

Automatad Inc.

NOVEMBER 23, 2023

Supply-side platform (SSP): SSP is a platform or a tool for publishers to put their requirements and automate the process of selling impressions, including display, video, and mobile ads. It lets the ad exchange know about the impression available and the requirements of the ad creative suitable for the ad space.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. Working integrations with other AdTech and MarTech platforms.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

InMobi

MAY 29, 2018

Plus, as self-service platforms gain greater steam, in-house teams can more easily manage bids, ad placements, etc. This helps to ensure that any potential errors that can stem from including various middlemen in the mix - no need to play “Telephone” with mobile ad efforts! Sooner or later, all these questions will be answered.”

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Clearcode

MAY 24, 2023

For app developers wanting to monetize their mobile ad inventory, they have to use Prebid Server, since the Prebid Mobile SDK requires it. vs Prebid Server: Which Option Delivers the Most Ad Revenue? Related posts Client-Side vs. Server-Side Header Bidding: Pros and Cons Prebid.js

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games?

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

SEPTEMBER 9, 2019

In short, app-ads.txt is a file that states clearly who can and can’t work with a particular app for ad monetization. As Sergio Serra , product manager for InMobi’s SSP strategic business unit, explained in MarTech Series in May, the OpenRTB SupplyChain Object and Sellers.json are like a map and key for programmatic advertisers.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52