Martech

JANUARY 26, 2022

The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites’ homepages. The post Taboola automates personalized homepages appeared first on MarTech.

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Native Advertising MarTech Media Advertising 98

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. Get MarTech! The post New Taboola feature fights fake news on social media appeared first on MarTech. In your inbox. Processing.Please wait.

Media 98

Media Manufacturing Native Advertising MarTech 98

Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.

Header Bidding 80

Header Bidding Native Advertising Finance eCommerce 80

Martech Series

AUGUST 22, 2022

To provide audiences with the best possible experiences, MGID’s advertising platform integrates directly with publishers’ websites to deliver non-intrusive, highly engaging native ads that blend seamlessly into editorial content and help drive incremental revenue.

Audience 96

Audience Native Advertising eCommerce MarTech 96

Martech Series

OCTOBER 31, 2022

As such, we are delighted to welcome [M]media to our platform and make available our combined inventory of quality content with highly engaged audiences to advertisers.”. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Media 84

Media Advertising Native Advertising MarTech 84

Martech

JUNE 30, 2022

When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. Processing.Please wait.

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Brand Awareness Media Video Ads Control Group 98

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Commerce content and native advertising are seeing an increase in dedicated publisher budgets.

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech Series

FEBRUARY 21, 2023

Now, these ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance.

Marketing 76

Marketing Native Advertising MarTech Agency 76

Martech Series

DECEMBER 19, 2022

The past year’s roadmap made significant advances for publishers and advertisers, leading to 91% of publishers transacting on multiple formats and over 70% of publishers offering video inventory via TripleLift. The Native Leader. Digiday Technology Awards Best Native Advertising Platform finalist.

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Native Advertising Brand Lift Audience Advertising 92

Martech Series

JULY 13, 2022

Native Advertising – For years, the prevalence and availability of tracking data put ID-defined audiences front and center in almost every media plan. “Particularly in privacy-sensitive ad environments, native can feel like a less intrusive way to ask consumers for their attention.”.

Marketing 93

Marketing Cookies Native Advertising Audience 93

Martech Series

AUGUST 11, 2022

Through its unique GAM integration, Jeeng then auto-fills ad content directly from GAM into predefined fields in the ad template to create seamless, on-brand native ad content with almost no effort. Publishers can track ad performance within GAM to effectively measure results and share performance data with advertising partners.

Ad Ops 85

Ad Ops Native Advertising MarTech Advertising 85

Martech

MARCH 11, 2022

“People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. ” The post MGID’s Ukraine operations continue despite the bombs appeared first on MarTech. “The second is the sense of normalcy.

Native Advertising 109

Native Advertising MarTech Agency Marketing 109

Martech Series

AUGUST 3, 2022

Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. The post AdAdapted Announces Continued Momentum and Growth in 2022 Led by New Office Opening in Denver appeared first on MarTech Series.

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Native Advertising Retail MarTech Agency 52

Martech Series

OCTOBER 31, 2022

Using this product, Taboola’s publishers can tap into unique native advertising demand working with 15,000 direct advertisers, immense first party data, and AI. Their expertise in AI coupled with their strong advertiser relationships will create increased revenue opportunities.”

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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Cookies First-Party Cookies Audience Retargeting 101

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.

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