Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 85

Pharmaceuticals Healthcare GDPR MarTech 85

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

MARCH 30, 2022

That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. speaking at The MarTech Conference. speaking at The MarTech Conference. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Denise Campbell of AbbVie speaking at The MarTech Conference.

Marketing 108

Marketing Pharmaceuticals MarTech Cookies 108

Martech Series

JULY 6, 2022

She represented a variety of major corporations from small biotech companies to pharmaceutical, software and retail companies in commercial litigation, intellectual property litigation, privacy litigation, and class action and securities litigation. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Pharmaceuticals 89

Pharmaceuticals Communications MarTech Retail 89

Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Ted Schadler (4.6K

Pharmaceuticals 120

Pharmaceuticals Electronics Healthcare MarTech 120

Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. 37 in Deloitte Technology Fast 500 List appeared first on MarTech Series.

Pharmaceuticals 88

Pharmaceuticals eCommerce MarTech Marketing 88

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.”

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech Series

FEBRUARY 13, 2023

” Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Tallan creates solutions using Microsoft Azure tools to streamline processes, integrate disparate systems and help companies operate more efficiently and profitably. .

Pharmaceuticals 95

Pharmaceuticals Manufacturing MarTech Marketing 95

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 69

Pharmaceuticals MarTech Agency Marketing 69

Martech

JUNE 3, 2024

If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Dig deeper: Did martech break B2B marketing? The post 8 tips to adopt vertical marketing and drive SaaS growth appeared first on MarTech. Email: Business email address Sign up now Processing.

Marketing 128

Marketing Pharmaceuticals Banner Food 128

Martech Series

AUGUST 25, 2022

Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut. Unlike other anti-counterfeiting apps, StegVision sees its technology as being revolutionary for all industries, particularly those facing a battle against counterfeiting, including fashion, wine, toys, pharmaceuticals, and more.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Martech

NOVEMBER 16, 2022

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Get MarTech! The post Many advertisers still using Twitter despite Musk’s chaos appeared first on MarTech. In your inbox. Processing.

Advertising 122

Advertising Pharmaceuticals Audience Media 122

Martech

APRIL 1, 2022

Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods.

Advertising 106

Advertising Pharmaceuticals Food Entertainment 106

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. The company developed a focused issues and alerting framework with a consumer intelligence solution that helped it define, monitor, and track consumer comments and sentiment about COVID-19, its brand, competitors, and the pharmaceutical industry.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

OCTOBER 1, 2022

” Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

DECEMBER 22, 2022

Automation solutions from Turck increase the availability and efficiency of machines and plants in numerous industries, such as the food, pharmaceutical, chemical and automotive industry, and applications, such as mobile machinery, intralogistics and packaging. At the forefront of Industry 4.0

eCommerce 82

eCommerce Pharmaceuticals Manufacturing MarTech 82

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. The company doubled its customer base this year and also increased the number in its client portfolio from one to five of the top 10 leading global pharmaceutical companies.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech

OCTOBER 11, 2023

Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) Get MarTech! The post B2B social media ‘sweet spots’: What’s working and what’s not appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Media 130

Media Pharmaceuticals Audience Impressions 130

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Martech Series

NOVEMBER 29, 2022

Vyond’s Midwest expansion will initially include the hiring of more than 20 sales, marketing, and customer success professionals in Chicago where the company has more than 50 local customers, including 10 top healthcare and pharmaceutical companies and five higher education organizations.

Marketing 72

Marketing Pharmaceuticals Education Communications 72

Martech Series

AUGUST 9, 2022

The top categories for new measurement solutions were automotive, consumer packaged goods, telecommunications, quick service restaurants and pharmaceuticals. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

Pharmaceuticals 63

Pharmaceuticals MarTech Advertising Marketing 63

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. The post Microsoft Exec Zia Mansoor Joins Unravel Data Board of Directors appeared first on MarTech Series.

Machine Learning 72

Machine Learning Pharmaceuticals Healthcare MarTech 72

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing Get MarTech! In your inbox. Business email address Subscribe Processing.

Healthcare 106

Healthcare Pharmaceuticals Audience Conversion 106

Martech Series

NOVEMBER 15, 2022

Malin’s official determination of HIPAA compliance will make it much easier for our current and prospective healthcare customers to rest assured they are in compliance so they can focus on what really matters – optimizing genetic research, pharmaceutical research and patient care.”.

Healthcare 76

Healthcare Pharmaceuticals Machine Learning MarTech 76

Martech Series

NOVEMBER 14, 2022

Today’s top healthcare companies — providers, health insurers, biotech, pharmaceutical, and digital health companies — are focused on improving the end-to-end patient experience. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech

JANUARY 27, 2023

Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.

GDPR 136

GDPR Marketing Pharmaceuticals Healthcare 136

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Get MarTech! Customers especially value a supplier who is reliable and trustworthy. In your inbox.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech Series

OCTOBER 13, 2022

For example, an audience could be comprised of the following: Patients diagnosed with high cholesterol in the last 24 months, who were given a prescription for a specific pharmaceutical brand product in the last 12 months, which was filled at a specific pharmacy within the last two months.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

MARCH 1, 2024

Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Get MarTech! The post The B2B case for retention marketing: 7 key tactics appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Marketing 128

Marketing Pharmaceuticals Manufacturing MarTech 128

Martech

DECEMBER 1, 2023

Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc. Dig deeper: From capturing leads to generating demand: Breaking down B2B marketing’s pivot Get MarTech!

Marketing 107

Marketing Communications Pharmaceuticals Conversion 107

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! Where do they work?

Pharmaceuticals 86

Pharmaceuticals MarTech Healthcare Communications 86

Martech Series

NOVEMBER 9, 2022

More than half of the world’s top-20 pharmaceutical companies – including Novartis, GSK, Novo Nordisk, Merck, Sanofi, and Pfizer – rely on Aktana to coordinate and optimize personalized omnichannel engagement with HCPs. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. He was on the road 50 weeks a year doing new business pitches, the dog and pony show, but not for the services, the martech that we could be selling. Get MarTech! In your inbox.

Pharmaceuticals 61

Pharmaceuticals Machine Learning Agency Healthcare 61

Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. That’s what we tend to see as well, and that’s why we’re trusted by pharmaceutical companies, insurance companies, banks, and other highly sensitive data owners. And they will always ask questions.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Martech

JULY 17, 2024

Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post SCOTUS ruling makes it easier to challenge federal ad regulations appeared first on MarTech.

Pharmaceuticals 110

Pharmaceuticals GDPR Manufacturing MarTech 110

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 110

MarTech Pharmaceuticals Social Advertising eCommerce 110