Martech

FEBRUARY 21, 2025

CPMs go up, CTRs drop and conversions stall. Retarget website visitors who viewed a product but didnt buy. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

Conversion 87

Conversion Retargeting Audience Click Through Rate 87

MNTN

AUGUST 31, 2022

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined MarTech to discuss the questions he asks before making a leap. Can I retarget site visitors? There are so many options and we have so little time….As

Pop-Up 98

Pop-Up Retargeting CPA Audience 98

MNTN

AUGUST 12, 2022

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will join MarTech to discuss how to evaluate the newest ad platforms to make the most out of your ad budget (and your limited time!). Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists. Register here.

Pop-Up 98

Pop-Up Retargeting MarTech Audience 98

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. This figure, 52%, is up from 46% last year. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech Series

JANUARY 25, 2023

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. In response to Brunson’s innovative techniques, funnel hacking groups were popping up all over the country to share ideas.

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Martech Series

FEBRUARY 5, 2023

Mail-Box-Power has been voted the Industry’s Best Technology for personalized gifts; we all absolutely agree” — Justin Biggs, CEO & Co-Founder Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp With the system, one can easily send personalized cards to each name on your qualified list.

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Single Grain

SEPTEMBER 22, 2022

Opt-in pop-ups. Dive Deeper: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. With this tool, you can design conversion-focused, mobile-friendly forms, pop-ups, slide-in windows, and more. Mobile-friendly forms and pop-ups. Advanced targeting options. A/B testing. Real-time editing.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81