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Buying martech: what you love, what you hate, and who you trust (or not)

Chief Martech

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 93
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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Processing.

MarTech 118
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Why syncing email and SMS is critical to marketing success

Martech

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. Processing.

Marketing 110
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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. to immediate email follow-ups after a user shows interest, automation ensures your brand is always “on” even when you’re off the clock. Rake in the ROI Google Analytics. Quick replies?

ROI 115
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How to avoid the martech black hole and ride the crest of change

Martech

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Tech company cuts are up a whopping 86% from last year). Martech: More complex than a black hole. The same applies to your martech stack. Dig deeper: 5 steps to martech stack success.

MarTech 113
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Green Web3 Company OneOf Closes Over $8M in Strategic Round With Participation From Amex Ventures

Martech Series

Launches Its First Set of NFTs for American Express at Color Oasis Pop up Experience. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. “As Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Pop-Up 82
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3 ways to maximize the power of reception marketing

Martech

But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. Rather than bombarding buyers with pop-ups, cold calls or spam emails, you can provide information that individual consumers want to engage with. In your inbox.

Marketing 103