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Accuracy in digital analytics: What marketers need to know

Martech

Such data is more than accurate enough to determine which marketing efforts — SEO, paid ads, sponsored posts, social media marketing, email marketing, etc. — A client once added a pop-up to their Shopify account after an order was placed but before the thank you page was generated. Get MarTech! In your inbox.

Pop-Up 123
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Optimizing digital experiences: Don’t focus on just one metric

Martech

Granted, boosting website speed is crucial for various initiatives, including user experience (UX) and search engine optimization (SEO), but there’s far more to broader website visitor conversion than site speed. However, what is given up to achieve superior site performance? Get MarTech! As pesky as those “Are you really sure?”

Pop-Up 133
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How to make web accessibility a part of digital marketing efforts

Martech

Lea Scudamore , Lead SEO, Aimclear. Many landing pages pop up over the website, and many pop-ups, landing pages and shopping carts are not reachable without a mouse, which makes them inaccessible.”. Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content.

Marketing 107
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How to find and nurture top-notch B2B writers for high-converting content

Martech

Last year, my content and SEO teammates drastically changed their approach to content writing. This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. If it’s right up your alley, ask for their contacts. Who is an SDR?” What is a lead?”

Pop-Up 119
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Your E-commerce Sales Chore Chart for a Profitable 2020

Single Grain

To clean up e-commerce sales, you’ll need to know how things should look when all is said and done. Split up the work and have everyone on your team help verify the right price, policy and requirements that are posted on all pages. Remove banners and pop-ups for outdated or holiday campaigns.

SEO 72
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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

Opt-in pop-ups. Dive Deeper: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. With this tool, you can design conversion-focused, mobile-friendly forms, pop-ups, slide-in windows, and more. Mobile-friendly forms and pop-ups. Advanced targeting options. A/B testing. Real-time editing.

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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021. ” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. It does occasionally provide incorrect or misleading answers. so it can write on your behalf accurately.