Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. That’s a question I’m asked regularly, likely because all companies are curious about their competitors.

Public Relations 126

Public Relations MarTech Retail Marketing 126

Martech

MARCH 17, 2022

Marketers and public relations pros know this from dealing with their own brand-related crises. Informing the public about safety and essential services is increasingly a tech problem to solve for the majority of mobile and laptop users in our connected world. Why we care. Processing.Please wait.

Public Relations 113

Public Relations Communications MarTech Agency 113

Martech

FEBRUARY 12, 2025

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. The post How a human-centric approach could fix reputational disasters in 2025 appeared first on MarTech. Processing.

Healthcare 71

Healthcare Public Relations Communications Food 71

Martech

FEBRUARY 28, 2023

Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. Get MarTech! The post Stacey Ackerman: Spotlight on the expert appeared first on MarTech. In the first of a new series, we dig deeper into the stories of our expert contributors. My husband worked in IT at the time.

Public Relations 110

Public Relations Communications MarTech Marketing 110

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Marketing 98

Marketing Public Relations Retail Manufacturing 98

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Communications 115

Communications Public Relations Media Brand Awareness 115

Martech Series

JULY 14, 2022

He has built many successful companies and is considered an expert in strategic development, marketing, public relations, consumer behavior and direct response marketing. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Entertainment 84

Entertainment Public Relations MarTech Media 84

Martech Series

SEPTEMBER 8, 2022

In her role, Hernandez Kuch will oversee the organization’s marketing strategy, including demand generation, public relations, marketing communications, digital marketing, and events. Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft.

Healthcare 90

Healthcare Marketing Communications Public Relations 90

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation​, and mitigate risks.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

OCTOBER 1, 2022

. “This year’s honorees represent world-class organizations that are at the forefront of their respective fields, ranging from companies and firms in consulting, data and digital media, consumer tech, healthcare, public relations, recruiting, real estate, law and financial services,” said Crain’s.

Healthcare 91

Healthcare Real Estate Public Relations MarTech 91

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Bowley earned her bachelor’s of arts in journalism and public relations at the University of Nebraska-Lincoln and a master’s in business administration from Arizona State University. She will be based in Mountain View, Calif.

Public Relations 75

Public Relations Marketing Cookies MarTech 75

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Dig deeper: New AI-powered product releases Get MarTech! You’ll still have to manage your AI for the foreseeable future.”

Agency 113

Agency Public Relations Communications MarTech 113

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach. As an early advisor to Glimpse, he helped acquire leading technology and advertising companies as clients.

Public Relations 81

Public Relations MarTech Communications Marketing 81

Martech Series

JANUARY 9, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The post FINN Partners Promotes Celia Jones to Global Chief Marketing Officer appeared first on MarTech Series.

Marketing 92

Marketing Public Relations Communications Agency 92

Martech Series

SEPTEMBER 2, 2022

Mike Johns specialty is connecting creative marketing with non-traditional revenue, media procurement, digital asset management, event planning, and public relations. Marketing Technology News: MarTech Interview With Tim Ayers – CEO, North America at Hogarth Worldwide.

Media 85

Media Public Relations Entertainment MarTech 85

Martech Series

NOVEMBER 15, 2022

The report, which was released today by Public Relations Management (PRM) platform Muck Rack , surveyed PR pros to get a pulse on what metrics matter most, reporting preferences, and the biggest challenges and priorities in 2022. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Public Relations 89

Public Relations MarTech Audience Media 89

Martech Series

AUGUST 17, 2022

Each of 11 categories made it into the ranking across the following categories: accounting, banking/financing, franchise broker/referral networks, franchise consulting/development, franchise events, legal services, marketing, merchant services, other technology services, public relations, and real estate services.

Real Estate 89

Real Estate Marketing Finance Public Relations 89

Martech

MAY 9, 2024

Marketers employed in martech are probably safe: someone has to evaluate, procure, deploy and maintain that AI-enabled technology. If anything, we may need more martech professionals. The post Human + machine = marketing powerhouse: How AI empowers the marketing generalist appeared first on MarTech.

Marketing 128

Marketing Public Relations MarTech Agency 128

Martech Series

NOVEMBER 24, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.

Communications 93

Communications Education Public Relations MarTech 93

Martech Series

MARCH 1, 2023

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success The post Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More appeared first on MarTech Series.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech Series

SEPTEMBER 22, 2022

Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice. The post Bitly Expands Leadership Team With Hiring of Chief Marketing Officer, General Counsel appeared first on MarTech Series.

Marketing 80

Marketing Public Relations MarTech 80

Martech

JANUARY 26, 2023

This enables you to develop integrated, cross-channel campaigns that stretch across public relations, social media, email campaigns, events and digital media, ensuring a consistent buyer experience. Get MarTech! The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech. In your inbox.

Marketing 141

Marketing Audience Machine Learning Public Relations 141

Martech Series

JANUARY 26, 2023

.” The $100,000 pre-seed fund, which will be used primarily for continued feature development, will also be dedicated to marketing efforts, including advertising and public relations campaigns, to raise awareness about the app and attract a diverse user base. ” says Laubaugh. .” ” says Laubaugh.

Public Relations 79

Public Relations Communications Entertainment Audience 79

Martech Series

SEPTEMBER 22, 2022

Mark Read, CEO of WPP, said: “WPP’s public relations and communications services have never been more in-demand. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen. The post WPP Acquires Leading Communications Agency JeffreyGroup appeared first on MarTech Series.

Communications 81

Communications Agency Public Relations MarTech 81

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

Martech Series

JUNE 9, 2022

Protecting that information from data loss can avoid fines, legal fees, public relations disasters, and loss of revenue. Marketing Technology News: MarTech Interview with Martin Hill, Head of Programmatic at Dianomi. appeared first on MarTech Series. The post Mimecast: Is Encryption a Defense Against Ransomware?

Public Relations 75

Public Relations MarTech Marketing 75

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint. Download the report (no registration required).

Marketing 111

Marketing Public Relations Education MarTech 111

Martech Series

JUNE 15, 2022

White attended Michigan State University College of Law in East Lansing and received his Bachelor of Arts in Communications (Public Relations) from California State University, Fullerton. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. The post a.k.a. Brands Appoints Kenneth C.

Retail 77

Retail Public Relations Finance Fashion 77

Martech Series

OCTOBER 10, 2022

Mark brings a wealth of experience in go-to-market and marketing strategy, product marketing and positioning, public relations, and analyst relations. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Marketing 90

Marketing Public Relations MarTech Brand Awareness 90

Martech Series

JANUARY 30, 2023

Robert will be responsible for Docusign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation and lead qualification.

Marketing 88

Marketing Communications Public Relations MarTech 88

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Gateway Group is serving as Investor Relations and Public Relations for the transaction. appeared first on MarTech Series. Transaction Terms & Financing. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech Series

JULY 5, 2022

The Ragan Communications award programs celebrate the most successful campaigns, initiatives, people, and teams in the communications, public relations, marketing, and employee well-being industries. Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at….

Communications 52

Communications Public Relations Impressions Media 52

Martech

FEBRUARY 3, 2023

Advertising Week New York September 2023 / New York City, USA This four-day event features a blend of thought leadership content and engaging special events, with attendees ranging from public relations pros and advertising execs to chief marketing officers and social media advisers. Get MarTech! In your inbox.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

NOVEMBER 29, 2021

There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. The post 7 best link-building services for SEO performance appeared first on MarTech.

SEO 109

SEO Public Relations Agency ROI 109

Martech

OCTOBER 14, 2022

Get MarTech! They also become a member of your C-suite with the primary responsibility of overseeing all marketing functions, including advertising, public relations, sales promotion and customer service. The post Why you don’t need a CMO… yet appeared first on MarTech. In your inbox. Processing.

Non-Profit 121

Non-Profit Communications Marketing Public Relations 121

Martech

FEBRUARY 3, 2023

Advertising Week New York September 2023 / New York City, USA This four-day event features a blend of thought leadership content and engaging special events, with attendees ranging from public relations pros and advertising execs to chief marketing officers and social media advisers. Get MarTech! In your inbox.

Marketing 100

Marketing Public Relations Healthcare Finance 100

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! The post 8 tips on how to handle negative Facebook comments appeared first on MarTech.

Pop-Up 117

Pop-Up Non-Profit Public Relations Media 117