Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 112

eCommerce Retail Electronics Conversion 112

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 86

MarTech SEO Ad Server Retail 86

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 115

Retail Media Demand Side Platform Viewability 115

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 96

Retail Media Advertising Manufacturing 96

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 83

Retail MarTech Marketing eCommerce 83

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 106

MarTech Machine Learning ROI CPA 106

Clearcode

JANUARY 21, 2024

For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. appeared first on Clearcode.

Retail 89

Retail Media Advertising MarTech 89

Martech

OCTOBER 10, 2024

Wayvee Analytics uses radio frequency waves and proprietary AI algorithms to anonymously analyzes emotional responses based on physiological signals in real time, evaluating Customer Satisfaction Score (C-SAT) and key performance metrics for retailers. The post AI-powered martech news and releases: September 19 appeared first on MarTech.

MarTech 78

MarTech Ad Targeting Retail Conversion 78

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. .’” They could do this until Feb.

MarTech 96

MarTech SEO Retail Audience 96

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 110

Retail Conversion MarTech Marketing 110

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 106

MarTech eCommerce Retail Marketing 106

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

MarTech 95

MarTech Click Through Rate Machine Learning Conversion 95

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 97

Retail Media eCommerce MarTech 97

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 101

MarTech Affiliates Brand Awareness Retail 101

Martech

SEPTEMBER 4, 2024

Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage. I’ve followed insights from leaders like David Raab , kept up with developments in the CDP space on MarTech , and absorbed content from experts like Greg Krehbiel. Processing.

MarTech 113

MarTech Marketing Healthcare Finance 113

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 113

Retail Media Cookies GDPR 113

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 104

Retail Marketing Fashion Audience 104

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 91

Retail Media Ad Inventory MarTech 91

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 100

MarTech Marketing Retail ROI 100

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 102

Retail Media eCommerce Shipping 102

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Get MarTech! Why we care. CAPSULE in-store product demonstration.

Retail 99

Retail Manufacturing ROI MarTech 99

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Carter is a new platform for targeting, engaging and converting retail media network audiences. The post AI-powered martech news and releases: June 27 appeared first on MarTech. Email: Business email address Sign up now Processing.

MarTech 74

MarTech eCommerce CPM Impressions 74

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 92

MarTech eCommerce Conversion Rate Healthcare 92

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 107

Retail Media Viewability Ad network 107

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.” Email: Business email address Sign me up!

MarTech 63

MarTech Conversion Fashion Retail 63

Martech Series

DECEMBER 27, 2022

With the AOS platform available on Google Cloud, leading retailers will be able to seamlessly access and deploy AOS to facilitate advertising sales operations and analytics as they scale their digital retail businesses. Operative AOS on Google Cloud, designed for Retail Media Networks, is targeted to launch in early 2023.

Retail 81

Retail Media MarTech Advertising 81

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 71

MarTech SEO Machine Learning Audience 71

Martech Series

OCTOBER 1, 2022

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. Rawlinson II, President and CEO of Qurate Retail, Inc.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Martech Series

FEBRUARY 9, 2023

This acquisition showcases a new strategic direction for the company: addressing the needs of retailers and large accounts by adding a customer loyalty and retention channel. The acquisition of Captain Wallet allows Sendinblue to increase its presence with key global accounts and retailers.

Retail 89

Retail Communications MarTech Marketing 89

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 95

Retail Media Agency MarTech 95

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. CTV hit this mark in 2019, while retail media did so in 2015.

Retail 90

Retail Media MarTech Advertising 90

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Get MarTech! Why we care. Processing.

Retail 92

Retail Media eCommerce Ad Inventory 92

Martech Series

OCTOBER 14, 2022

Aiello brings more than 20 years of global experience in HR with technology, retail, and fashion brands. Rawlinson II, President and CEO of Qurate Retail, Inc. Qurate Retail Group is part of Qurate Retail, Inc., Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan.

Retail 81

Retail Fashion eCommerce MarTech 81

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 109

MarTech Fashion Retail Communications 109

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. Get MarTech! The post Online retail kicks off holiday season with record sales appeared first on MarTech. Adobe : $11.3

Retail 96

Retail MarTech Marketing eCommerce 96