Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Processing.

Retail 105

Retail Media Pop-Up Brand Lift 105

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 113

Retail Machine Learning Conversion Rate eCommerce 113

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 113

MarTech CPM Banner Retail 113

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 116

Retail Marketing Conversion Cookies 116

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

MarTech 110

MarTech Click Through Rate Machine Learning Conversion 110

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 96

MarTech SEO Machine Learning Audience 96

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 113

Retail Media Marketing Manufacturing 113

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 112

MarTech Non-Profit eCommerce Machine Learning 112

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. The post AI-powered martech news and releases: March 6 appeared first on MarTech. Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms.

MarTech 100

MarTech SEO Conversion Retail 100

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Retail 127

Retail MarTech Advertising Marketing 127

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Processing.

Retail 107

Retail Food Cookies Banner 107

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 122

eCommerce Retail Conversion Rate Electronics 122

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.” Email: Business email address Sign me up!

MarTech 66

MarTech Conversion Fashion Retail 66

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail 110

Retail MarTech Marketing eCommerce 110

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said. Processing.

Marketing 131

Marketing Retail Retargeting Conversion Rate 131

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 109

Food MarTech Retail SEO 109

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 121

Retail Media Cookies Electronics 121

Martech

AUGUST 1, 2024

In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The post Meta ad revenue up 22% in second quarter appeared first on MarTech. Email: Business email address Sign me up!

Retail 115

Retail Impressions MarTech Media 115

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech. Shop easily with Lens. Why we care. Email: Business email address Sign me up! Processing.

Retail 123

Retail MarTech Marketing 123

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 123

Retail Media Demand Side Platform Viewability 123

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 125

Retail Media Viewability Ad network 125

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. to an impressive +25.1%. Processing.

Marketing 115

Marketing Retail Impressions Media 115

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

eCommerce 117

eCommerce Retail Shipping Communications 117

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 115

Retail Media eCommerce MarTech 115

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. The post 2024 online holiday spending set for record year with $240 billion in sales appeared first on MarTech. online holiday shoppers are expected to spend $240.8 This represents a 8.4% year-over-year growth. Why we care.

eCommerce 117

eCommerce Retail MarTech Marketing 117

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 122

Retail Media Marketing Cookies 122

Martech

AUGUST 20, 2024

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. The post Ad engagement improves when kids and parents watch together appeared first on MarTech. Brands that do fit that environment might find these results interesting. Brands that do advertise on HappyKids. Food and restaurants. Processing.

Healthcare 116

Healthcare Food Ad Space Retail 116

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 127

Retail Conversion MarTech Marketing 127

Martech

SEPTEMBER 10, 2024

of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Processing.

Impressions 109

Impressions Retail ROI MarTech 109

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 119

Marketing Machine Learning Retail ROI 119

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Get MarTech! Why we care. CAPSULE in-store product demonstration.

Retail 115

Retail Manufacturing ROI MarTech 115

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 110

Retail MarTech Marketing eCommerce 110

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 125

Retail Media Cookies GDPR 125

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Get MarTech! The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 107

Retail Media Cookies MarTech 107

Martech

AUGUST 29, 2024

Consumers are interested in how retailers are using these tools. The post Data analysis and market research top list of AI use cases appeared first on MarTech. And for wary consumers, they might not even know when the experience is AI-powered. The full report can be read here (registration required). Processing.

Marketing 127

Marketing Retail MarTech Media 127

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 119

MarTech eCommerce Retail Marketing 119