Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

Retail 131

Retail Media Advertising Agency 131

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 130

Retail Media Marketing Cookies 130

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 131

MarTech Machine Learning ROI CPA 131

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 133

Retail Conversion MarTech Marketing 133

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 120

Retail MarTech Marketing eCommerce 120

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 131

Retail Media Demand Side Platform Viewability 131

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 124

Retail Media eCommerce MarTech 124

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Get MarTech! The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 116

Retail Media Cookies MarTech 116

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 132

Retail Media Viewability Ad network 132

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 128

MarTech eCommerce Retail Marketing 128

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 109

MarTech SEO Machine Learning Audience 109

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

MarTech 119

MarTech Click Through Rate Machine Learning Conversion 119

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Get MarTech! Why we care. CAPSULE in-store product demonstration.

Retail 124

Retail Manufacturing ROI MarTech 124

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 119

MarTech Affiliates Brand Awareness Retail 119

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 132

Retail Media Cookies GDPR 132

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 124

Retail Marketing Fashion Audience 124

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 119

MarTech eCommerce Conversion Rate Healthcare 119

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 128

Retail Media eCommerce Shipping 128

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Get MarTech! Why we care. Processing.

Retail 121

Retail Media eCommerce Ad Inventory 121

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. .’” They could do this until Feb.

MarTech 115

MarTech SEO Retail Audience 115

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. Get MarTech! The post Online retail kicks off holiday season with record sales appeared first on MarTech. Adobe : $11.3

Retail 119

Retail MarTech Marketing eCommerce 119

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 94

Retail Marketing Conversion Cookies 94

Martech

SEPTEMBER 4, 2024

Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage. I’ve followed insights from leaders like David Raab , kept up with developments in the CDP space on MarTech , and absorbed content from experts like Greg Krehbiel. Processing.

MarTech 126

MarTech Marketing Healthcare Finance 126

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

Clearcode

JANUARY 21, 2024

For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. appeared first on Clearcode.

Retail 99

Retail Media Advertising MarTech 99

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 126

MarTech ROI Healthcare Finance 126

Martech

OCTOBER 10, 2024

Wayvee Analytics uses radio frequency waves and proprietary AI algorithms to anonymously analyzes emotional responses based on physiological signals in real time, evaluating Customer Satisfaction Score (C-SAT) and key performance metrics for retailers. The post AI-powered martech news and releases: September 19 appeared first on MarTech.

MarTech 117

MarTech Ad Targeting Retail Conversion 117

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 115

Retail Media ROI MarTech 115

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 116

MarTech Marketing Retail ROI 116

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Carter is a new platform for targeting, engaging and converting retail media network audiences. The post AI-powered martech news and releases: June 27 appeared first on MarTech. Email: Business email address Sign up now Processing.

MarTech 102

MarTech eCommerce CPM Impressions 102

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 98

MarTech Fashion Communications Retail 98

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Retail 133

Retail MarTech Advertising Marketing 133

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.” Email: Business email address Sign me up!

MarTech 75

MarTech Conversion Fashion Retail 75

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The post The state of digital customer experience appeared first on MarTech. Download the report to learn more.

Retail 126

Retail Marketing MarTech 126

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 130

eCommerce Retail Conversion Rate Electronics 130

Martech

JANUARY 4, 2024

retail sites). Another driver was major discounting by retailers. Paid search was again the biggest driver of sales for retailers (29.4% Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The post $221 billion adds up to a record online holiday season appeared first on MarTech.

Electronics 123

Electronics Retail Affiliates Food 123

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out. Get MarTech!

Marketing 128

Marketing Retail Education MarTech 128