Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. It tied digital and direct mail together.

Marketing 128

Marketing Retail Retargeting Conversion Rate 128

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. Early adopters with high expectations Think back to the early days of the martech market. The company’s churn rate was a primary cause.

MarTech 114

MarTech ROI Marketing Communications 114

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 112

Retail Media eCommerce MarTech 112

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Get MarTech! Why we care. CAPSULE in-store product demonstration.

Retail 112

Retail Manufacturing ROI MarTech 112

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 114

MarTech ROI Healthcare Finance 114

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

Marketing 114

Marketing Cookies Machine Learning Retail 114

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. .’” They could do this until Feb.

MarTech 105

MarTech SEO Retail Audience 105

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: Mailchimp: For email A/B testing. Here’s something somebody asked me!

A/B Testing 110

A/B Testing Control Group Marketing Conversion Rate 110

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 106

MarTech Marketing Retail ROI 106

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 105

Retail Media ROI MarTech 105

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 110

Retail Media ROI Impressions 110

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

ROI 80

ROI Retail eCommerce MarTech 80

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 96

ROI A/B Testing Retail MarTech 96

Martech

JANUARY 20, 2025

For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. ROI can be forecasted, quantified and measured. By focusing on specific use cases, it’s easier to build a strong business case for ROI to justify the investment.

Marketing 114

Marketing Machine Learning ROI Retail 114

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 96

Retail Media ROI MarTech 96

Martech Series

SEPTEMBER 23, 2022

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

MarTech 91

MarTech eCommerce Marketing Media 91

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce MarTech 93

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 90

MarTech Fashion Communications Retail 90

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Adoption is already underway.

Conversion 124

Conversion Communications Marketing ROI 124

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. What do you feel will dominate video marketing trends through the year?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. What precautionary measures should brands take to ensure growth and no loss of ROI through their social efforts? Build trust.

MarTech 92

MarTech Retail Marketing Audience 92

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack. Empowered store associates.

Retail 134

Retail eCommerce ROI Machine Learning 134

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Also, how can the retailer use a CDP or other tools to unify first-party data?

Retail 103

Retail MarTech ROI Marketing 103

Martech Series

NOVEMBER 28, 2022

Find out more on what the marketing and martech experts are doing in this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 21st November to 25th November. MarTech QnA with the Expert. MarTech Articles on Sharing Data, Measuring ROI, Competitive Intelligence and more! .

Marketing 90

Marketing ROI eCommerce Retail 90

Martech

AUGUST 21, 2023

These range from increasing ROI and meeting data challenges to implementing AI technology. With less access to customer data and more regulated data practices, more B2C orgs also will be compelled to look hard at the ROI from retail media networks and other data collaborations via data clean rooms. Get MarTech!

Marketing 98

Marketing ROI Communications Retail 98

Martech

APRIL 10, 2024

It published an article on AI and retail over four years ago. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” The post SAP Emarsys launches AI Product Finder appeared first on MarTech. All-in on AI.

ROI 108

ROI Retail MarTech Marketing 108

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Evaluate what you already have You don’t necessarily need new martech or infrastructure.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Get MarTech! The post Podcasts now a top channel for B2B marketing appeared first on MarTech. 57% higher brand consideration. 24% higher brand favorability. 16% higher engagement.

Marketing 127

Marketing Information Technology ROI MarTech 127

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This is MarTech. This week, we’re sharing some key data on specific platforms from the report.

Marketing 140

Marketing SEO Retail Finance 140