Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 97

Retail Media eCommerce MarTech 97

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Get MarTech! Why we care. CAPSULE in-store product demonstration.

Retail 99

Retail Manufacturing ROI MarTech 99

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 107

MarTech ROI Healthcare Finance 107

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 94

Retail Media ROI MarTech 94

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 77

ROI A/B Testing Retail MarTech 77

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 109

MarTech Fashion Retail Communications 109

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

SEPTEMBER 23, 2022

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

MarTech 91

MarTech eCommerce Marketing Media 91

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 79

Retail Media ROI MarTech 79

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 92

Retail Media ROI Impressions 92

Clearcode

SEPTEMBER 17, 2024

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.

Retail 52

Retail Media Cookies MarTech 52

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. What precautionary measures should brands take to ensure growth and no loss of ROI through their social efforts? Build trust.

MarTech 92

MarTech Retail Audience Marketing 92

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. What do you feel will dominate video marketing trends through the year?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

AUGUST 21, 2023

These range from increasing ROI and meeting data challenges to implementing AI technology. With less access to customer data and more regulated data practices, more B2C orgs also will be compelled to look hard at the ROI from retail media networks and other data collaborations via data clean rooms. Get MarTech!

Marketing 97

Marketing ROI Retail Communications 97

Martech Series

NOVEMBER 28, 2022

Find out more on what the marketing and martech experts are doing in this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 21st November to 25th November. MarTech QnA with the Expert. MarTech Articles on Sharing Data, Measuring ROI, Competitive Intelligence and more! .

Marketing 90

Marketing ROI eCommerce Retail 90

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Also, how can the retailer use a CDP or other tools to unify first-party data?

Retail 93

Retail MarTech ROI Marketing 93

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey. Cross-channel attribution.

Impressions 92

Impressions Retail ROI MarTech 92

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 105

Marketing Machine Learning Retail ROI 105

Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. It tied digital and direct mail together.

Marketing 119

Marketing Retail Retargeting Conversion Rate 119

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

Martech

APRIL 10, 2024

It published an article on AI and retail over four years ago. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” The post SAP Emarsys launches AI Product Finder appeared first on MarTech. All-in on AI.

ROI 101

ROI Retail MarTech Marketing 101

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. The post It’s Time to Recession-Proof Your Marketing Strategy appeared first on MarTech Series. If the U.S.

Marketing 98

Marketing ROI Food Retail 98

Martech

OCTOBER 25, 2023

All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Get MarTech! The post Snap revenue up 5% on stronger digital ad market appeared first on MarTech. We are taking steps to integrate into our models to help folks see more relevant content and advertising.” In your inbox.

Marketing 108

Marketing ROI Conversion MarTech 108

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

OCTOBER 5, 2022

Company earned top rankings for high ROI and customer satisfaction from mid-market and enterprise organizations. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Best Estimated ROI . This ranking is based on a combination of estimated time to ROI and time to go live. UK Leader .

ROI 70

ROI Electronics Manufacturing MarTech 70

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack. Empowered store associates.

Retail 133

Retail eCommerce ROI Machine Learning 133

Martech Series

NOVEMBER 17, 2022

Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. By now, most shoppers know how coupons work when shopping on retailer websites. For the retailer, it cuts into sales and eats up already slim profit margins. Shoppers love coupons because they save money.

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96