Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This shift in ad format popularity and spending patterns reflects Meta’s ongoing efforts to optimize its advertising offerings across its platforms. The full report can be found here.

CPM 114

CPM CPC Click Through Rate Impressions 114

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. More from the MarTech Conference >> Practice active listening with customers. “We

Conversion 120

Conversion Machine Learning Communications Call for Action 120

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 124

MarTech Machine Learning Communications Marketing 124

Martech

AUGUST 30, 2022

Get MarTech! During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations. Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. In your inbox. What it is.

Machine Learning 106

Machine Learning Retail MarTech Search Advertising 106

Martech

NOVEMBER 3, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Search Advertising 107

Search Advertising Communications Retail Audience 107

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 108

Marketing Machine Learning MarTech Audience 108