Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Martech Series

JUNE 21, 2022

Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Rich Media 86

Rich Media MarTech Conversion Marketing 86

Martech Series

AUGUST 11, 2022

Vocinity also adds a layer of rich-media interactivity for sharing videos, images, and other content based on shopper or customer input,” said David Abbondanzio, Director of Business Development at DeepBrain AI. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl.

Rich Media 81

Rich Media Finance Education Conversion 81

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech

APRIL 7, 2022

Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. The post Ogury acquires Motionly to power dynamic creative optimization campaigns appeared first on MarTech.

Rich Media 101

Rich Media MarTech Advertising Audience 101

Martech Series

JUNE 17, 2022

Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely. Go to [link] speak with Gabbi directly to learn more.

Conversion 89

Conversion Rich Media Retail MarTech 89

Martech Series

DECEMBER 15, 2022

Recent enhancements to the Five9 platform include rich media for digital and voice channels, multi-modal engagement capabilities, real-time language translation, enhanced developer tools for Five9 IVA Studio users, and integrated analytics to optimize interactions.

Marketing 94

Marketing Rich Media SEO MarTech 94

Martech

SEPTEMBER 9, 2021

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. Watch the full session here from our last MarTech conference (free registration required).

Retail 131

Retail Conversion Rich Media MarTech 131

Martech Series

JULY 14, 2022

Using the Dotgo RBM Hub, CPaaS providers can empower many more global businesses to reach a wider customer base with engaging and intuitive rich media mobile messaging solutions that include video and voice. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

Rich Media 81

Rich Media Conversion Communications MarTech 81

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Vocal has nearly 2 million creators that consider Vocal a home base to post and monetize their content. The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year. .”

Rich Media 76

Rich Media MarTech Marketing Media 76

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech Series

AUGUST 26, 2022

The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2.5 million social media impressions from its events and activities, which will enable Wainhouse clients to achieve greater visibility for their brands, products, and services.

Rich Media 77

Rich Media Impressions MarTech Media 77

Martech

DECEMBER 16, 2024

Build a multi-modal content strategy SEO relied on the written word because initially the cost/performance element of SEs (and their accuracy) didnt allow for anything beyond it and the slow-loading time of media pages couldnt hold audience attention. Were now in a world of fast connections and rich-media enabled devices.

SEO 111

SEO Conversion Communications Audience 111

Martech Series

AUGUST 19, 2022

As brands strive to keep up with new consumer behaviors, headless systems influence e-commerce strategies in several ways: : Accelerating Agility and Time to Market: With a headless architecture, companies adapt to new consumer trends faster by easily replacing and upgrading parts of their martech infrastructure that are no longer relevant.

Rich Media 93

Rich Media MarTech Audience Media 93

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. Helping brands navigate the complex gaming environment. Learn more at iion.io.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

NOVEMBER 29, 2022

“For years, cloud-based file services simply did not provide both the performance and the collaborative workflow that rich media teams needed. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. No more waiting for downloads or for FedEx to deliver the files.

Rich Media 68

Rich Media Entertainment MarTech Media 68

Martech Series

FEBRUARY 16, 2023

For the first time, brands can turn the rich, aspirational experience of social media into full shopping experiences that drive customers from product discovery through to purchase. Other e-commerce platforms are planned to be added in the coming months.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. The post 5 ways to optimize your ad campaigns in 2023 appeared first on MarTech. Try different approaches when it comes to targeting.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Martech

SEPTEMBER 30, 2022

Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. They were born in the digital era and grew up surrounded by rich media that occupied their senses 24 hours a day. The post How to build a disruptive marketing campaign appeared first on MarTech. Gen Z customers.

Marketing 121

Marketing Audience SEO Machine Learning 121

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 76

Media Retail Marketing Impressions 76

Ad Ops Hero

MARCH 25, 2023

This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. It is also investing in deeper connections with popular martech tools from different solution ecosystems.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

AUGUST 13, 2023

Playable Ads Source: MarTech Playable ads are like app “samples,” as they allow users to try out the software through all sorts of mini-games before installing it. Expandable Ads Source: FunMobility Although expandable ads are usually rich media ads, they are also considered a mix of banner and interstitial ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Martech

APRIL 10, 2025

The reason for this is simple: images, video, audio and other rich media assets arent self-describing. Computer Vision is a particular aspect of artificial intelligence (AI) that enables computers to interpret images, video and other rich media assets.

Rich Media 101

Rich Media Media MarTech Marketing 101

Martech

AUGUST 23, 2024

Instead, focus on enhancing consumer experiences through investments in rich media, innovative ad formats, branded entertainment, advertorials and sponsorships. The post Why the FTC’s stand on hashing is a wake-up call for digital advertisers appeared first on MarTech. Email: Business email address Sign me up! Processing.

Advertising 130

Advertising Retail Education Audience 130