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MGID , the global advertising platform, has announced the launch of interactive richmedia ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on richmedia ads is set to increase by 21.8%
This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. Viewability – With CM360, advertisers can control where specific ads will be displayed to online users.
What’s also important to mention is viewability. Playable Ads Source: MarTech Playable ads are like app “samples,” as they allow users to try out the software through all sorts of mini-games before installing it. appeared first on Clearcode | Custom AdTech and MarTech Development.
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