Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

NOVEMBER 8, 2024

Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech. Email: Business email address Sign me up! Processing.

ROI 119

ROI Media Audience Ad Inventory 119

Martech

AUGUST 15, 2024

Anyway, here are this week’s AI-powered martech news and releases. It also lets companies identify and implement high-value AI use cases to improve ROI. The post AI-powered martech news and releases: August 15 appeared first on MarTech. What would AI say about this particular marketing strategy? Processing.

MarTech 119

MarTech Conversion ROI Marketing 119

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 109

MarTech Education ROI Marketing 109

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. The post AI-powered martech news and releases: December 5 appeared first on MarTech. At right, orange tabby wrapped in orange slice paper.) Email: Business email address Sign me up!

MarTech 111

MarTech Food Machine Learning SEO 111

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. The post AI-powered martech news and releases: October 24 appeared first on MarTech.

MarTech 118

MarTech Communications SEO Conversion 118

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 107

MarTech Conversion Conversion Rate Marketing 107

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 105

MarTech SEO Ad Server Retail 105

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Thinking Media and streamr.ai

MarTech 107

MarTech Audience ROI Media 107

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Dig deeper: Is it time to clean out your martech stack?

MarTech 119

MarTech ROI Conversion Rate Marketing 119

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. We solve the problem of attribution and ROI Nope.

MarTech 108

MarTech Cookies ROI A/B Testing 108

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 92

ROI Marketing Finance Conversion 92

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 93

MarTech Pop-Up Education ROI 93

Martech

NOVEMBER 6, 2024

” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Martech and AI appear so potent together that they make this side of the coin much shinier. He understands us and what we need.” Processing.

MarTech 116

MarTech Pop-Up Communications Manufacturing 116

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Reality looks different. Everyone has the badges.

MarTech 107

MarTech Finance Conversion Rate Conversion 107

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Processing.

MarTech 65

MarTech Ad Inventory Ad Space Conversion 65

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 125

Marketing ROI MarTech Conversion 125

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right. Processing.

Advertising 119

Advertising ROI CPA Conversion 119

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 118

ROI Marketing Click Through Rate Impressions 118

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 116

Marketing SEO ROI Brand Awareness 116

Martech

SEPTEMBER 26, 2024

Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. With the popularity of digital-based advertising, including the cost-per-click model layered with more comprehensive attribution models, advertising today arguably has clearer ROI.

Public Relations 127

Public Relations Marketing ROI Communications 127

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. Get MarTech! Individual and incremental content performance.

ROI 131

ROI Audience MarTech Communications 131

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 121

ROI MarTech Marketing Agency 121

Martech

JULY 16, 2024

It unlocks personalized experiences, fuels growth, and maximizes ROI. appeared first on MarTech. Accurate customer data is a marketer’s goldmine. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution.

Marketing 105

Marketing ROI MarTech Data Management Platform 105

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 116

A/B Testing Marketing Conversion Rate ROI 116

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech!

ROI 130

ROI A/B Testing Audience eCommerce 130

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Email: Business email address Sign me up! Processing.

Marketing 114

Marketing Communications MarTech eCommerce 114

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 107

Marketing MarTech Communications ROI 107

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Here’s why: Marketing impact can be a double-edged sword.

ROI 115

ROI Finance Brand Awareness Conversion 115

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Processing.

SEO 136

SEO Marketing ROI MarTech 136

Martech

JULY 16, 2024

Targeting the right audience leads to higher ROI. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post Pipeline 360 launches new display advertising platform appeared first on MarTech. First-party segments can be generated from target account lists.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 63

MarTech Finance ROI Marketing 63

Martech

MARCH 17, 2025

The expanding martech landscape Martech stacks have exploded over the years. Every company is trying to consolidate its tech stack to eliminate redundancies and wasted spend, ensure platforms are fully utilized, and provide clear, defensible ROI. Dig deeper: The smart way to handle overlaps in your martech stack 2.

Marketing 104

Marketing MarTech ROI Media 104

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

ROI 109

ROI MarTech Conversion Rate Marketing 109

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 118

ROI Machine Learning Marketing Audience 118

Martech

NOVEMBER 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Electronics 107

Electronics Marketing ROI MarTech 107

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Get MarTech!

ROI 114

ROI Marketing Pop-Up Audience 114