Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech!

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. Get MarTech! Individual and incremental content performance.

ROI 129

ROI Audience MarTech Communications 129

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 114

MarTech ROI Marketing 114

Martech

NOVEMBER 8, 2024

Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech. Email: Business email address Sign me up! Processing.

ROI 119

ROI Media Audience Ad Inventory 119

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 120

ROI Machine Learning Marketing Audience 120

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 110

MarTech Machine Learning ROI CPA 110

Martech

AUGUST 15, 2024

Anyway, here are this week’s AI-powered martech news and releases. It also lets companies identify and implement high-value AI use cases to improve ROI. The post AI-powered martech news and releases: August 15 appeared first on MarTech. What would AI say about this particular marketing strategy? Processing.

MarTech 112

MarTech Conversion ROI Marketing 112

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Get MarTech!

ROI 116

ROI Marketing Pop-Up Audience 116

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out.

ROI 113

ROI Marketing Conversion MarTech 113

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. The post AI-powered martech news and releases: October 24 appeared first on MarTech.

MarTech 114

MarTech Communications SEO Conversion 114

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 101

MarTech Education ROI Marketing 101

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 108

MarTech Pharmaceuticals Social Advertising eCommerce 108

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Get MarTech!

MarTech 109

MarTech ROI Marketing 109

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications.

MarTech 100

MarTech ROI Marketing 100

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 118

MarTech Food ROI Marketing 118

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. The post AI-powered martech news and releases: December 5 appeared first on MarTech. At right, orange tabby wrapped in orange slice paper.) Email: Business email address Sign me up!

MarTech 100

MarTech Food Machine Learning SEO 100

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 97

MarTech Conversion Conversion Rate Marketing 97

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. We solve the problem of attribution and ROI Nope.

MarTech 88

MarTech Cookies ROI A/B Testing 88

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Thinking Media and streamr.ai

MarTech 98

MarTech Audience ROI Media 98

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. Creating value from technology investments requires coordinating both martech and multichannel strategies. Dig deeper: Do CMOs really understand how their teams use martech? or “What is your current martech utilization?”

MarTech 117

MarTech Marketing ROI Media 117

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Dig deeper: Is it time to clean out your martech stack?

MarTech 109

MarTech ROI Conversion Rate Marketing 109

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 101

MarTech Marketing ROI Data Management Platform 101

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 89

MarTech SEO Ad Server Retail 89

Martech

JANUARY 3, 2025

The post How to maximize event ROI using smart budgeting appeared first on MarTech. Your event budget isn’t just a spreadsheet it’s the foundation of your content strategy’s success. Email: Business email address Sign me up! Processing.

ROI 110

ROI Food Entertainment Finance 110

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 92

MarTech Pop-Up Education ROI 92

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. A typical example of a program in project management is a martech stack optimization initiative. Fuel for your marketing strategy.

MarTech 105

MarTech ROI Marketing Media 105

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 104

MarTech Conversion Rate eCommerce Conversion 104

Martech

APRIL 29, 2024

The marketers and marketing technologists who responded to MarTech’s 2024 Salary & Career Survey talked about proving ROI by demonstrating a positive impact on the business from martech, as well as higher levels of job dissatisfaction and turnover than in previous years. of purchased martech tools are being used.

MarTech 91

MarTech ROI Marketing 91

Martech

OCTOBER 11, 2024

Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. We can’t accurately measure the ROI of our martech investments. Let’s start with our very own 2024 MarTech Replacement Survey (no registration required). In 2024, it rose to 61%.

MarTech 96

MarTech Marketing ROI 96

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 106

MarTech Communications Machine Learning Conversion Rate 106

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Take our brief 2024 MarTech Replacement Survey The post AI-powered martech news and releases: June 13 appeared first on MarTech. .’” They could do this until Feb.

MarTech 98

MarTech SEO Retail Audience 98

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 110

MarTech ROI Marketing 110

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Using data-driven insights to refine content and improve campaign performance.

MarTech 96

MarTech A/B Testing ROI Conversion 96

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 112

MarTech SEO ROI Marketing 112

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 89

MarTech ROI Machine Learning Banner 89

Martech

JUNE 20, 2024

Dig deeper: Beyond quadrants: An alternative approach to martech selection Once you have your goals and know your gaps, you can search for solutions. And, oh, the stories vendors tell about their capabilities and the ROI they deliver! This might sound obvious, but that is where ROI comes in.

MarTech 94

MarTech ROI Marketing 94

Martech

NOVEMBER 28, 2023

Scrutiny of martech stacks and other investments. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. Take the MarTech Salary and Career Survey appeared first on MarTech. It can help teams scale and move faster, and it helps automate manual tasks. Changing the channels.

MarTech 103

MarTech Marketing Retail ROI 103