illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 111

MarTech Marketing SEO Search Advertising 111

Martech

JUNE 29, 2022

It’s a platform for monitoring in-depth metrics and reports related to organic Google search performance and site speed. Most teams will benefit in some way from analyzing search data. This includes content creators, SEO teams, and web developers. A Search Console property must be created , and it must be verified.

Media 110

Media A/B Testing Conversion Audience 110

Martech

MAY 28, 2024

We have been given a glimpse into how Google’s ranking algorithm works, which is invaluable for SEOs who can understand what it all means. In 2023, we got an unprecedented look at Yandex Search ranking factors via a leak , which was one of the biggest stories of that year. This Google document leak? What’s inside. Shocking, I know.

SEO 114

SEO Search Advertising MarTech Agency 114