Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech

DECEMBER 15, 2021

“A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. The post Theorem adds creative optimization to its LinkedIn offering appeared first on MarTech. Why we care.

A/B Testing 100

A/B Testing Social Advertising MarTech Media 100

Martech

JUNE 10, 2024

Take our brief 2024 MarTech Replacement Survey Reaching the audience. Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation For most, the channel mix means social advertising, search engine marketing, video marketing and account-based marketing. Are you getting the most from your stack?

Marketing 92

Marketing Audience Social Advertising MarTech 92

Martech Series

OCTOBER 13, 2022

.” Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge.

Marketing 84

Marketing MarTech Social Advertising Media 84

Martech Series

JULY 28, 2022

SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Real Estate 81

Real Estate Advertising Social Advertising MarTech 81

Martech

MARCH 31, 2022

Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. The post Walmart’s omnichannel roadmap for Walmart Connect appeared first on MarTech. Walmart’s own digital properties serve a role in this journey as well, through search on their site and through digital display ads.

Retail 101

Retail Ad network Social Advertising Advertising 101

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. It amazes me that so few companies have a big-picture view of their martech stack. Advertising.

Communications 103

Communications MarTech Marketing Finance 103

Martech Series

JULY 6, 2022

. “Using SOCi gives them the opportunity to own their backyard from a social media and review management standpoint.” Multi-location marketing and other sectors of martech are increasingly crowded, and the urgency to connect every retail location with local customers online has never been greater.

Retail 84

Retail Marketing Electronics MarTech 84

Martech

OCTOBER 21, 2021

Native social analytics integration. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Martech

MARCH 30, 2023

Thus, emails, SMS messages, mobile app push notifications, website landing pages and social advertising can be hyper-targeted. Get MarTech! The post Using AI and journey orchestration to boost your marketing automation appeared first on MarTech. This is where customer journey orchestration (CJO) can save the day.

Marketing 116

Marketing Machine Learning Communications Audience 116

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. The post Smartly.io

Social Advertising 73

Social Advertising MarTech Media Advertising 73

Martech Series

NOVEMBER 9, 2022

While other metaverses have focused on the social, advertising and entertainment opportunities, we are creating a platform that will allow companies to more effectively engage with employees, customers, and suppliers around the world and provide a new way for educational institutions to engage with their students.”.

Education 69

Education Communications MarTech Entertainment 69

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam. acquired in Q1 of this year. The post Smartly.io

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

Martech

NOVEMBER 22, 2023

During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. Paid search vs. paid social Get MarTech! Dig deeper: Are you on the wrong platform?

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

Martech Series

FEBRUARY 16, 2023

Ken Doyle, CEO of Luzern eCommerce, commented, “SimplicityDX Edge Storefronts plug the gaping hole between ‘social’ and ‘commerce’ where experiences break and customer acquisition costs skyrocket. and Europe.” Other e-commerce platforms are planned to be added in the coming months.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. The post Smartly.io

CPA 52

CPA Retail Social Advertising MarTech 52

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 110

MarTech Pharmaceuticals Social Advertising eCommerce 110

Martech

MARCH 7, 2025

Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Traditional media and social advertising are expected to face the largest budget reductions, while CTV and online video may be more resilient. Email: Business email address Sign me up! Processing.

Advertising 110

Advertising Social Advertising MarTech Media 110