Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Here is where playable ads are being adopted by category. Video ads remained the top ad format uniformly across genres, accounting for more than three-quarters of ads in each category.

Mobile Ads 115

Mobile Ads Video Ads Advertising Media 115

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 113

Video Ads SEO Ad Server Ad network 113

Martech

JANUARY 21, 2025

Join Realize Your Creative Vision in 2025 to learn: What makes video ads effective How often to refresh your creatives A real-world success story of a brand turning creative into a competitive edge Start 2025 with a creative strategy that drives results. Save your spot here !

Video Ads 111

Video Ads MarTech Advertising Marketing 111

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Martech Series

OCTOBER 18, 2022

Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability. Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Video Ads 85

Video Ads MarTech Advertising Marketing 85

Martech

MARCH 2, 2022

The post Video ad platform SpringServe partners with SXSW appeared first on MarTech. Read next: Virtual events: The ultimate marketers’ guide. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Video Ads 101

Video Ads MarTech Audience Advertising 101

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

Advertising 108

Advertising Video Ads MarTech Agency 108

Martech

OCTOBER 22, 2021

“We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Taking control of video ad inventory. A lack of transparency.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

MarTech 108

MarTech Control Group Conversion Video Ads 108

Martech

APRIL 12, 2022

Digital video is getting more diverse as streaming subscribers look for other ways to consume programming, including free ad-supported content, while more watchers continue to cut the cord. The post Digital audio and video ad spending increased more than 50% last year appeared first on MarTech.

Video Ads 98

Video Ads MarTech Advertising Media 98

Martech

SEPTEMBER 25, 2024

While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. A hard decision for SMB marketers Marketing consultant, entrepreneur and MarTech contributor Jay Mandel is facing difficult decisions due to the price change.

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Martech

JANUARY 22, 2025

This number has grown since the launch of Amazon Prime Video ads in early 2024. The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Spend on Amazon DSP was up 36% YoY in Q4 2024. Processing.

CPM 111

CPM Demand Side Platform Media Video Ads 111

Martech

SEPTEMBER 19, 2024

Nearly all (96%) of 300 marketers surveyed said they found commerce video ads effective at driving purchases. Meanwhile, 71% of the 1,000 consumers survey said they feel annoyed or negative toward commerce video ads on a monthly basis. And one-third said they get annoyed weekly by these ads. Processing.

Retail 113

Retail Media Video Ads Advertising 113

Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. ” The post Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027 appeared first on MarTech Series.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

SEPTEMBER 18, 2023

For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible. Creative guidance can detect if your video ad is missing the following key creative attributes: Brand logo : Shows a prominent brand logo in the first 5 seconds.

Video Ads 126

Video Ads MarTech Marketing Advertising 126

Martech Series

JULY 5, 2022

Looking for some ways to optimize your ad spend? Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JUNE 21, 2022

Josh Dorward, Managing Director at Cloudinary and ( former CEO/Co-founder at Indivio, acquired by Cloudinary ) takes us through Indivio’s journey and takeover while sharing a few thoughts on the growing use of video in B2B: _. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

MarTech 88

MarTech ROI Audience Media 88

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

Video Ads 52

Video Ads Ad Tech MarTech Audience 52

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. In your inbox.

Video Ads 113

Video Ads MarTech Audience Impressions 113

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. Take the 2022 MarTech Replacement Survey today! The post CTV overtakes mobile for global ad impressions appeared first on MarTech.

Impressions 105

Impressions Video Ads MarTech Audience 105

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads. Favorability.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

Martech

JUNE 4, 2024

By simplifying video ad management, Microsoft is making it easier for brands to tell their stories across diverse digital networks. The post Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor appeared first on MarTech. Email: Business email address Sign up now Processing.

Advertising 111

Advertising Video Ads Audience MarTech 111

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. They don’t like banner and display ads either. and IDC examines the in-game ad formats most popular with marketers and users. 85% of users acknowledged seeing in-game video ads; 32% more users dislike them than like them. Get MarTech!

Advertising 98

Advertising Banner Video Ads Audience 98

Martech

JUNE 11, 2024

Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Are you getting the most from your stack?

Advertising 112

Advertising Ad Inventory MarTech Ad Tech 112

Martech

AUGUST 13, 2021

Finding the optimal ad length. Another gauge marketers should consider when executing video ads is the length of the ad, and how those ads perform on different kinds of publishers. In Q2, 30-second ads remained dominant, according to the report, accounting for 87% of all video ads. “30-second

Video Ads 128

Video Ads Impressions ROI Conversion 128

Martech

FEBRUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The post Good morning: Media is changing appeared first on MarTech. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Media 103

Media Cookies Video Ads Impressions 103

Martech Series

FEBRUARY 2, 2023

SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM. The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners.

Banner 85

Banner Video Ads CPM ROI 85

Martech

MARCH 30, 2023

This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. Get MarTech! The post Kraft Heinz and Gatorade tap in-store video screens for March Madness appeared first on MarTech. In your inbox.

Retail 104

Retail Video Ads MarTech Media 104

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Tiles provides new ad monetisation opportunities for advertisers looking to reach engaged users on CTV home screens and its use within the Rakuten TV app highlights the product’s flexibility.

Advertising 90

Advertising Video Ads Audience MarTech 90

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Martech

MAY 25, 2022

Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts. Video ads in Discover. YouTube video creation in 60 seconds. No video ads?

Marketing 115

Marketing Video Ads Conversion Audience 115

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. We also highlighted this in a previous article that discussed ad tech trends. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech Series

JANUARY 3, 2023

Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (61% vs. 40%, respectively). Marketing Technology News: Australian MLOps Startup, Katonic.ai million Pre-Series A Funding. Doug Montgomery. . •

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89