Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Inconsistent publisher-level measurement frameworks plague online video.

Video Ads 110

Video Ads Viewability Audience Advertising 110

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

Viewability 84

Viewability Media Advertising Ad Tech 84

Martech Series

NOVEMBER 2, 2022

Whereas CPG brands previously relied on “viewability” rankings to determine campaign effectiveness, the new Crisp Retail Data solution empowers marketers with data and enables omnichannel ad campaigns to drive sales. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Media 78

Media Viewability Retail Video Ads 78

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Martech Series

JUNE 28, 2022

Leveraging Deep Contextual, we targeted competitive brand content online to ensure that the brand’s video ads appeared alongside relevant automotive content, reaching the audiences that were researching vehicles in our competitive category,” said Jessica Griffith, Media Solutions Manager at Goodway Group. “We

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability 88

Viewability Entertainment MarTech Marketing 88