MarTech and Viewability - AdTech Trends

Digital video ad spend sees 16% increase this year

Martech

JULY 16, 2024

This makes it hard for buyers to understand placement, viewability and guarantees. The post Digital video ad spend sees 16% increase this year appeared first on MarTech. Inconsistent publisher-level measurement frameworks plague online video. The full report can be downloaded here. Email: Business email address Sign up now Processing.

Video Ads

Video Ads Viewability Audience Advertising

STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. 12% increase in VCR and higher View-Through Rates (VTR) in cookie-restricted browsers.

Viewability

Viewability Cookies A/B Testing Audience

STUDY: Lotame’s Panorama ID Increases Viewable Impressions Across Devices by 76% for The Chamber of Commerce of Bogota

Martech Series

NOVEMBER 30, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. More viewable impressions across devices (76%). The post STUDY: Lotame’s Panorama ID Increases Viewable Impressions Across Devices by 76% for The Chamber of Commerce of Bogota appeared first on MarTech Series.

Viewability

Viewability Impressions Cookies MarTech

Data collaboration improves ad metrics for Canada’s VIA Rail

Martech

SEPTEMBER 24, 2024

The cost per viewable impression was 1.5X The post Data collaboration improves ad metrics for Canada’s VIA Rail appeared first on MarTech. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X The cost per unique reach was 2.5X

Viewability

Viewability Impressions Audience MarTech

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Get MarTech! In your inbox.

Viewability

Viewability Impressions MarTech Advertising

Why marketers must combat the hidden threat of MFA sites

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. The post Why marketers must combat the hidden threat of MFA sites appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing

Marketing Demand Side Platform Audience Impressions

MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

Martech Series

JANUARY 30, 2023

A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech

MarTech ROI Click Through Rate Viewability

IAB, MRC release augmented reality measurement guidelines

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! Why we care.

Viewability

Viewability MarTech Impressions Advertising

IAB releases proposed standards for in-game ads

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Viewability

Viewability Impressions Entertainment Audience

DoubleVerify announces measurement tools for retail media networks

Martech

SEPTEMBER 30, 2022

The tools let advertisers know if the ads were viewable and actually seen by users, and also if the ads were served in a brand-safe and fraud-safe environments. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement. In your inbox. Why we care.

Retail

Retail Media Viewability Ad network

Criteo puts retail media DSP into general release

Martech

SEPTEMBER 13, 2023

Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats. Get MarTech! The post Criteo puts retail media DSP into general release appeared first on MarTech. In your inbox.

Retail

Retail Media Demand Side Platform Viewability

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory.

Advertising

Advertising Viewability MarTech Impressions

Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. Click here to take the survey Why we care. In your inbox.

Viewability

Viewability Impressions MarTech Cookies

How to Advertise in a Recession in Five Simple Steps

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability

Viewability Impressions Advertising Brand Awareness

IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. ” Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. “Gaming continues to emerge as a medium with broad appeal and growing reach.

Viewability

Viewability Media Advertising Ad Tech

Start.io Partners With Pixalate to Validate Compliance Against Ad Fraud on Its Mobile Programmatic Platform

Martech Series

JANUARY 9, 2023

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. ensure that all inventory is legitimate. We commend Start.io

Viewability

Viewability Impressions MarTech Audience

IAS introduces new Control Panel for contextual targeting

Martech

MAY 17, 2022

Take the 2022 MarTech Replacement Survey today! The post IAS introduces new Control Panel for contextual targeting appeared first on MarTech. Marketers will be able to adjust their spend and measure ROI. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know!

Viewability

Viewability ROI Cookies MarTech

DoubleVerify launches contextual advertising solution

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The post DoubleVerify launches contextual advertising solution appeared first on MarTech. Maybe it’s a next-big-thing.

Advertising

Advertising Viewability Cookies Audience

ANA study finds 25% of programmatic ad dollars are wasted

Martech

DECEMBER 5, 2023

goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. Get MarTech! The post ANA study finds 25% of programmatic ad dollars are wasted appeared first on MarTech. Where does it go? goes toward fees to ad-tech intermediaries. Another $0.35

Demand Side Platform

Demand Side Platform Viewability Impressions Ad Tech

Gainsight to Help Zoom Drive High-Value Customer Interactions at Scale

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post Gainsight to Help Zoom Drive High-Value Customer Interactions at Scale appeared first on MarTech Series.

Communications

Communications Viewability MarTech Marketing

Ad Fontes Media Adds Comscore Digital Audience Data To Data Platform

Martech Series

OCTOBER 19, 2022

This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Audience

Audience Media Viewability MarTech

IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability

Viewability A/B Testing Impressions Entertainment

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). The post MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement appeared first on MarTech Series. in 2023, rising from over $88 billion this year to over $107 billion next year.

Rich Media

Rich Media Media Advertising Viewability

Teads Selects Crisp to Revolutionize Digital Omnichannel Media with Shelf Availability Data

Martech Series

NOVEMBER 2, 2022

Whereas CPG brands previously relied on “viewability” rankings to determine campaign effectiveness, the new Crisp Retail Data solution empowers marketers with data and enables omnichannel ad campaigns to drive sales. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Media

Media Viewability Retail Video Ads

Anzu and Livewire Announce Partnership for France as Part of Global Expansion

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP In 2022, France was the world’s seventh-largest market by game revenues, with almost half of the population considering themselves to be gamers (over 36.5M).

Viewability

Viewability Audience MarTech Advertising

Haystack, a Modern Intranet Platform, Announces Secure Delivery to Protect Sensitive and Proprietary Internal Communications

Martech Series

JULY 14, 2022

Every organization has material not meant for public consumption; Haystack’s engineers designed a system that requires authentication before certain content is viewable. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Communications

Communications Viewability MarTech Marketing

Azerion’s Digital Advertising Formats Drive Up to 20X More Attention Than Standard Formats, According to Independent Survey

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising

Advertising Viewability Display Advertising MarTech

Connatix Officially Introduces a First of its Kind Contextual Offering Named Deep Contextual

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Viewability

Viewability Impressions Video Ads MarTech

Parks Associates: 49% of Ad-Supported Subscribers Report Free Cost Was Their Top Reason For Using The Service

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability

Viewability Entertainment MarTech Marketing

Why B2B marketing needs brand building more than lead gen

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! The post Why B2B marketing needs brand building more than lead gen appeared first on MarTech. In your inbox.

Marketing

Marketing Brand Awareness Viewability Audience

Reddit Selects DoubleVerify as First Full Suite Verification & Measurement Partner

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. ted content environment.

Viewability

Viewability Audience Conversion MarTech

How to set up and measure CTV ad campaigns

Martech

MARCH 6, 2023

Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Get MarTech! The post How to set up and measure CTV ad campaigns appeared first on MarTech. In your inbox.

Viewability

Viewability Conversion Rate Impressions Conversion

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

Martech Series

OCTOBER 6, 2022

our desktop display benchmark, along with 93% viewability on PC and 94% on mobile. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Our latest in-game ad campaign delivered an outstanding composite attention score that was 3.9x Learn more at [link].

Viewability

Viewability Audience Entertainment GDPR

CleverTap Unveils RenderMax

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. ” Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? The post CleverTap Unveils RenderMax appeared first on MarTech Series.

Conversion Rate

Conversion Rate Viewability MarTech ROI

The many ways to know your audience: Friday’s Daily Brief

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. Thanks in advance.

Audience

Audience Cookies Machine Learning Viewability

PressReader Selects STN Video’s OVP to Bring Video to its Digital Editions Platform

Martech Series

OCTOBER 5, 2022

.” STN’s NextGen video player, upon which STN’s integration with PressReader’s Branded Editions platform is based, is fully customizable to the desired publisher experience and shows improved metrics across the board, including: 14% increase in impressions, 20% increase in viewability. 16% increase in player loads.

Viewability

Viewability Impressions MarTech Audience

DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads

Martech Series

SEPTEMBER 30, 2022

DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.

Media

Media Retail Viewability Electronics

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? Survey Finds appeared first on MarTech Series.

Conversion

Conversion Conversion Rate Marketing Education

IAB Tech Lab prepares digital media industry for ‘watershed moment’

Martech

JUNE 10, 2022

To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech. Open Measurement SKD for CTV.

Media

Media Viewability Ad Exchange Impressions

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift

Brand Lift Advertising Marketing Viewability

Lumen Research and Avocet Combine Forces To Drive A New Category In Attention

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Our growth will answer this need and enable us to go further, faster.”.

Machine Learning

Machine Learning Viewability Ad Tech MarTech

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. Viewability Tracking. The post Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem appeared first on MarTech Series. It is supposed to help both publishers and advertisers.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

New IAS Report Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud, Audibility Metrics

Martech Series

JUNE 16, 2022

Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. Yet, less than half of experts have confidence when discussing audio metrics with clients.

Media

Media Viewability Education Impressions

Waygate’s Game-Changing NFT Platform and 3D Capture Tool: Get Ready to Be Blown Away

Martech Series

MARCH 5, 2023

Now, you can transform your real-life objects into ultra realistic and immersive 360-degree viewable 3D NFTs. Are you tired of being left behind in the world of NFTs because you don’t have the technical know-how or expensive equipment to create 3D imagery?

Real Estate

Real Estate Viewability MarTech Media

Digital video ad spend sees 16% increase this year

STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign

Trending Sources

STUDY: Lotame’s Panorama ID Increases Viewable Impressions Across Devices by 76% for The Chamber of Commerce of Bogota

Data collaboration improves ad metrics for Canada’s VIA Rail

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Why marketers must combat the hidden threat of MFA sites

MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

IAB, MRC release augmented reality measurement guidelines

IAB releases proposed standards for in-game ads

DoubleVerify announces measurement tools for retail media networks

Criteo puts retail media DSP into general release

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Channel99 launches “view-through” pixel technology for digital B2B campaigns

How to Advertise in a Recession in Five Simple Steps

IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

Start.io Partners With Pixalate to Validate Compliance Against Ad Fraud on Its Mobile Programmatic Platform

IAS introduces new Control Panel for contextual targeting

DoubleVerify launches contextual advertising solution

ANA study finds 25% of programmatic ad dollars are wasted

Gainsight to Help Zoom Drive High-Value Customer Interactions at Scale

Ad Fontes Media Adds Comscore Digital Audience Data To Data Platform

IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

Teads Selects Crisp to Revolutionize Digital Omnichannel Media with Shelf Availability Data

Anzu and Livewire Announce Partnership for France as Part of Global Expansion

Haystack, a Modern Intranet Platform, Announces Secure Delivery to Protect Sensitive and Proprietary Internal Communications

Azerion’s Digital Advertising Formats Drive Up to 20X More Attention Than Standard Formats, According to Independent Survey

Connatix Officially Introduces a First of its Kind Contextual Offering Named Deep Contextual

Parks Associates: 49% of Ad-Supported Subscribers Report Free Cost Was Their Top Reason For Using The Service

Why B2B marketing needs brand building more than lead gen

Reddit Selects DoubleVerify as First Full Suite Verification & Measurement Partner

How to set up and measure CTV ad campaigns

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

CleverTap Unveils RenderMax

The many ways to know your audience: Friday’s Daily Brief

PressReader Selects STN Video’s OVP to Bring Video to its Digital Editions Platform

DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

IAB Tech Lab prepares digital media industry for ‘watershed moment’

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Lumen Research and Avocet Combine Forces To Drive A New Category In Attention

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

New IAS Report Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud, Audibility Metrics

Waygate’s Game-Changing NFT Platform and 3D Capture Tool: Get Ready to Be Blown Away

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