Adweek

NOVEMBER 1, 2024

Walgreens' media chief James Lerner does not trust what's going viral on TikTok. It's all an illusion," said Lerner, senior director of media strategy & planning at Walgreens. Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's always somebody like me in the background saying, 'I need just a.

Media 278

Media Retail 278

Adweek

MARCH 8, 2024

Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.

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Media Agency 343

Adweek

AUGUST 27, 2024

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best.

Media 338

Media Advertising 338

Adweek

OCTOBER 14, 2024

Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK.

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Media 251

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting.

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Retail Retargeting Media Advertising 222

Adweek

OCTOBER 31, 2024

So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140. For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins.

Retail 236

Retail Media Advertising eCommerce 236

Adweek

OCTOBER 30, 2024

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description.

Media 270

Media Marketing 270

Adweek

OCTOBER 11, 2024

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As As video has become a bigger part of the conversation in the podcast space,

Media 318

Media Conversion 318

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 241

Agency Media Finance Advertising 241

Adweek

OCTOBER 30, 2024

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences.

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Media Audience 294

Adweek

OCTOBER 25, 2024

The Verge) In the post, Perplexity referenced an adversarial posture between the media and tech, calling the lawsuit "fundamentally shortsighted, unnecessary, and self-defeating." Artificial intelligence startup Perplexity, which offers an AI search engine, published a blog post Thursday pushing back on News Corp.'s TechCrunch)

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Media 269

Adweek

OCTOBER 18, 2024

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.

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Media Finance 338

Adweek

OCTOBER 30, 2024

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.

Media 309

Media Agency Marketing 309

Adweek

OCTOBER 15, 2024

Americans continue to register record-low trust in the mass media, with 31% expressing a "great deal" or "fair amount" of confidence in the media to report the news "fully, accurately, and fairly," similar to last year's 32%.

Media 259

Media 259

Adweek

OCTOBER 10, 2024

Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to "economic challenges." The Fox and NBC affiliate will also drop their morning and noon newscasts. The Advocate said a source told them, "the cuts include the faces of its morning show, Good Day Acadiana -- reporter Al Hebert, co-anchors Alex.

Affiliates 295

Affiliates Media 295

Adweek

JUNE 4, 2024

Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future.

Media 359

Media 359

Adweek

OCTOBER 21, 2024

Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.

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Media 252

Adweek

SEPTEMBER 4, 2024

Brian Stelter, a media reporter and pundit who left CNN two years ago amid differences with the network's previous leadership, is returning to the company as its chief media analyst and writer of its Reliable Sources newsletter. CNN's Reliable Sources is back. NYT) In a surprise edition of the newsletter Tuesday evening, Stelter.

Media 302

Media 302

Adweek

SEPTEMBER 19, 2024

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns.

Retail 281

Retail Agency Media eCommerce 281

Adweek

FEBRUARY 20, 2024

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.

Media 281

Media Agency 281

Adweek

OCTOBER 8, 2024

Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries.

Media 287

Media Agency Marketing 287

Adweek

OCTOBER 29, 2024

29 to 30, C-suite media execs, brand marketers, and platform leaders will convene to discuss the state. ADWEEK's Mediaweek is back, bringing you the sharpest insights and industry-leading speakers, whether you're attending in person in New York or virtually, make sure you don't miss it.

Media 257

Media Marketing Retail 257

Adweek

MAY 14, 2024

ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. For the.

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Media Agency Marketing 315

Adweek

MAY 23, 2024

The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI.

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Media 330

Adweek

NOVEMBER 1, 2024

But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss. Back in 2021, Angie's List dropped the "List" and an "e".

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Media 244

Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

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Media Agency Advertising 333

Adweek

AUGUST 20, 2024

For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales.

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Media 326

Adweek

MAY 8, 2024

After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels.

Media 271

Media Agency 271

Adweek

SEPTEMBER 20, 2024

Byron Allen's Allen Media Group is planning deeper cost cuts as it stares down debt maturities, and it has retained advisers, according to people familiar with the matter. Bloomberg) The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88.

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Media 246

Adweek

MARCH 20, 2024

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.

Ad Inventory 333

Ad Inventory Media Entertainment Advertising 333

Adweek

SEPTEMBER 20, 2024

Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we've heard is "We need to meet people where they are." They're right--we have a distribution problem. But we're skirting around a bigger issue. You can buy reach. You can put your show on social. But none.

Media 288

Media Advertising 288

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 349

Agency Media Advertising Ad Tech 349

Adweek

OCTOBER 11, 2024

Beis, the six-year-old luggage company founded by actress and founder Shay Mitchell, is drumming up social media buzz from its employees. While competing luggage brands like Away and Monos give creators the keys to growing their social media followings, Beis is seeing the most social engagement from posts created by its own staff.

Media 276

Media Advertising 276

Adweek

JULY 1, 2024

The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative.

Media 295

Media Impressions Agency 295

Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. The stakes are higher for 2025 with retail media expected. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web.

Retail 143

Retail Media Ad Tech 143

Adweek

SEPTEMBER 20, 2024

The Federal Trade Commission said Thursday that it found that several social media and streaming services engaged in "vast surveillance" of consumers, including minors, collecting and sharing more personal information than most users realized.

Media 275

Media Advertising 275

Adweek

AUGUST 13, 2024

Public filings show several chief executives of media companies made much more, with an even wider CEO-to-worker pay ratio, according to. In 2023, the median compensation for CEOs who ran companies listed on the S&P 500 was $15.2 The amount was 194 times larger than what their typical employees earned during the same period.

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Media 310