Adweek

FEBRUARY 20, 2025

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &

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Adweek

FEBRUARY 24, 2025

Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs.

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Adweek

NOVEMBER 4, 2024

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

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Adweek

MARCH 13, 2025

BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella.

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Adweek

DECEMBER 20, 2024

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group.

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Adweek

MARCH 11, 2025

After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. PHD entered 2024 in a precarious position.

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Adweek

FEBRUARY 28, 2025

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want.

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Adweek

DECEMBER 5, 2024

The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK.

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Media 363

Adweek

MARCH 11, 2025

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."

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Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

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Media Advertising Conversion Rate Machine Learning 122

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Adweek

DECEMBER 30, 2024

The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.

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Adweek

FEBRUARY 3, 2025

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

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Retail Media Ad Tech eCommerce 266

Adweek

JANUARY 2, 2025

Working in media--let alone reporting on it--can be a grim task. There are plenty of challenges ahead for journalism and media, but there. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines.

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Media 331

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

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Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

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Adweek

DECEMBER 9, 2024

The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year.

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Adweek

JANUARY 23, 2025

Publicis Media U.S. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. CEO Chris Boothe.

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Adweek

MARCH 3, 2025

Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million.

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Adweek

JANUARY 16, 2025

Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.

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Media Agency 290

Adweek

FEBRUARY 3, 2025

Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. If you thought holograms were a thing of the future, think again. The goal.

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Media Ad network Retail 324

Adweek

MARCH 6, 2025

With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get.

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Media Marketing 265

Adweek

FEBRUARY 11, 2025

On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's Sports Connect, a new offering available today from the media agency that'll make it easier for clients to advertise across women's.

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AdExchanger

JANUARY 8, 2025

The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs? appeared first on AdExchanger.

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Media Advertising 122

AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist.

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Adweek

JANUARY 16, 2025

The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple.

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Media Food 290

Adweek

JANUARY 13, 2025

Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5

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Media Agency 289

Adweek

JANUARY 28, 2025

Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets. Dash Social also sells social media technology that brands like Amazon, Estee Lauder, and Unilever use to schedule.

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Media Marketing 285

Seth Godin

MARCH 17, 2025

Every time you read, post, listen or engage with media, you’re engaging in media theory. A lot of the normal is in media. Articulating a theory of media and being choosy about how we spend our focus and our trust helps us thrive. Defaulting to intuitive theory making is fine, as long as the theories pay off.

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Adweek

MARCH 11, 2025

The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able.

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Agency Media 256

Adweek

DECEMBER 9, 2024

wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. Artificial intelligence startup ProRata.ai The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist.

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Media 328

Adweek

FEBRUARY 14, 2025

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.

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Advertising Media Ad Tech 305

Adweek

MARCH 7, 2025

media business, a source with knowledge of the situation confirmed to ADWEEK. The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to.

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VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. While GroupM continues to grow overall, WPP CEO Mark Read said it needs to do so at a faster rate in order for WPP to close the gap in total growth between itself and its competitors, since media makes up so much of WPP’s business.

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Adweek

FEBRUARY 20, 2025

New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.

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Adweek

MARCH 6, 2025

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled "Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance," Samsung Ads spoke with brand and agency experts to.

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Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

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