Adweek

SEPTEMBER 19, 2024

Byron Allen's Allen Media Group is planning more cost cutting measures. Bloomberg said Allen Media's debt has been trading at distressed levels over the last few months. The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88 cents in.

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Media 312

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

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Adweek

OCTOBER 11, 2024

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As As video has become a bigger part of the conversation in the podcast space,

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Adweek

SEPTEMBER 4, 2024

Brian Stelter, a media reporter and pundit who left CNN two years ago amid differences with the network's previous leadership, is returning to the company as its chief media analyst and writer of its Reliable Sources newsletter. CNN's Reliable Sources is back. NYT) In a surprise edition of the newsletter Tuesday evening, Stelter.

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Adweek

AUGUST 20, 2024

For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales.

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Media 334

Adweek

AUGUST 12, 2024

Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization.

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Adweek

DECEMBER 9, 2024

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data.

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Adweek

DECEMBER 20, 2024

Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief.

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Adweek

DECEMBER 10, 2024

Horizon Media now has a full-service creative agency, with the launch of One Horizon. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out.

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Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

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Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Adweek

OCTOBER 18, 2024

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.

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Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

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Media Agency Advertising 336

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Adweek

OCTOBER 10, 2024

Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to "economic challenges." The Fox and NBC affiliate will also drop their morning and noon newscasts. The Advocate said a source told them, "the cuts include the faces of its morning show, Good Day Acadiana -- reporter Al Hebert, co-anchors Alex.

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Affiliates Media 306

Adweek

OCTOBER 8, 2024

Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries.

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Media Agency Marketing 305

Adweek

OCTOBER 30, 2024

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description.

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Media Marketing 279

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. retail.

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Retail Media Agency Advertising 305

Adweek

OCTOBER 31, 2024

In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. There's an enormous amount of friction in our industry.

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Media ROI Marketing 289

Adweek

SEPTEMBER 20, 2024

Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we've heard is "We need to meet people where they are." They're right--we have a distribution problem. But we're skirting around a bigger issue. You can buy reach. You can put your show on social. But none.

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Media Advertising 299

Adweek

NOVEMBER 1, 2024

Walgreens' media chief James Lerner does not trust what's going viral on TikTok. It's all an illusion," said Lerner, senior director of media strategy & planning at Walgreens. Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's always somebody like me in the background saying, 'I need just a.

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Media Retail 290

Adweek

NOVEMBER 25, 2024

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.

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Agency Media 299

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

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Retail Media Ad Inventory 253

Adweek

NOVEMBER 5, 2024

When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a. That number has since ballooned to over 200.

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Adweek

OCTOBER 30, 2024

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences.

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Adweek

OCTOBER 11, 2024

Beis, the six-year-old luggage company founded by actress and founder Shay Mitchell, is drumming up social media buzz from its employees. While competing luggage brands like Away and Monos give creators the keys to growing their social media followings, Beis is seeing the most social engagement from posts created by its own staff.

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Media Advertising 290

Adweek

DECEMBER 18, 2024

Dick's Sporting Goods has a new executive to lead its retail media network. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

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Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business.

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Adweek

OCTOBER 25, 2024

The Verge) In the post, Perplexity referenced an adversarial posture between the media and tech, calling the lawsuit "fundamentally shortsighted, unnecessary, and self-defeating." Artificial intelligence startup Perplexity, which offers an AI search engine, published a blog post Thursday pushing back on News Corp.'s TechCrunch)

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Media 278

Adweek

OCTOBER 30, 2024

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.

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Media Agency Marketing 317

Adweek

OCTOBER 21, 2024

Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.

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Media 275

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting.

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Retail Retargeting Media Advertising 279

Adweek

NOVEMBER 1, 2024

But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss. Back in 2021, Angie's List dropped the "List" and an "e".

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Media 263

Adweek

DECEMBER 5, 2024

Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly "vanished from the station this week," according to Volumeone.org. The biographies of WQOW of at least half a dozen staffers have been scrubbed from the station website. WQOW and its La Crosse-based sister.

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Affiliates Media 279

Adweek

AUGUST 28, 2024

When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had no digital subscription program, and had only a fledgling online readership. Nearly six years later, however, the 94-year-old publisher has since.

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Media 337

Adweek

SEPTEMBER 12, 2024

Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad. When Athlos brings the fastest women in the world to New York's Icahn Stadium on September 26, it gives them not only a chance to compete for a $500,000 purse and 10% of the event's revenue but.

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Media Marketing 312

Adweek

NOVEMBER 4, 2024

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

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