MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The 300×250 ad unit.

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Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. The post Vistar Media integrates audio OOH to reach in-store shoppers programmatically appeared first on MarTech.

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Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

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AdExchanger

SEPTEMBER 27, 2022

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.

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InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Digiday

MARCH 23, 2023

Solutions like these integrate multifaceted functions with a dashboard and developer tools that enable advertiser teams to manage their ad stack, networks and revenue more effectively. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. “In

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

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MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. There’s no such thing as a universal ad format.

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Martech Series

MAY 31, 2022

USIM, one of the leading independent media agencies in the U.S., USIM’s uView will leverage a unique consumer ID across media platforms and devices to target and reach individuals with more precision and relevance than ever before. . Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

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PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Many media buyers are missing out on higher performance and better pricing because they are following common assumptions rather than testing alternative options. This post originally appeared on ANA.

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Martech

MAY 8, 2024

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

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InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

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InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. But then digital happened.

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Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

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MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. When both avenues arrived on the scene, they offered something unique that no other ad channel had: the ability to target specific audiences, measure campaign performance, and always reach the consumer—as most people always have their mobile device on hand.

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More About Advertising

JULY 30, 2015

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn – takes to video.

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Digital Turbine

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year . And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. And we already know that Android will be implementing privacy features in the near future.

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InMobi

OCTOBER 17, 2013

In 2013, Korea’s mobile advertising industry is expected to shift from a market characterized by opportunity and uncertainty to a predictable one. The key point of mobile advertisement is to provide ROI to advertisers, higher profit to the developers and relevant information to users. Article: [link]

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AdPushup

MAY 29, 2022

That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. 29% Of people’s daily screen time is spent looking at smartphones.

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InMobi

FEBRUARY 27, 2013

In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study.

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InMobi

FEBRUARY 27, 2013

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media.

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RevX

SEPTEMBER 13, 2021

The mobile gaming vertical competes basically only with dating and media apps for supremacy on the top-grossing charts for Google Play and the App Store. On mobile, we more frequently call that user acquisition , and hence the comparison with gaming apps. So what’s going on in fintech mobile marketing?

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More About Advertising

AUGUST 29, 2019

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.

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Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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More About Advertising

OCTOBER 4, 2017

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than desktop.

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Digiday

NOVEMBER 5, 2023

For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Now, it can happen within a week.”

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Ad Tech Daily

APRIL 20, 2023

SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist.

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Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. with its Candidates + Causes team.

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InMobi

SEPTEMBER 27, 2016

The shift to mobile and online video is expected to draw millions of eyeballs away from traditional television viewing, providing both content creators and advertisers significant new opportunities to reach fans. Mobile as Number One Mobile is now seen as the first screen and can no longer be an afterthought or an add-on.

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Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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