Single Grain

JULY 2, 2019

How to Lower the Cost of Google Ads and Get Better Conversions. 7) Use Native Advertising to Your Advantage. Paid advertising made to look like it is a part of the content on the page is referred to as native advertising. Another advantage of native advertising is it can pass ad blockers.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 5, 2015

Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Banner Ads. Australia $10.6 $7.8 Japan $10 $5.6

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. This generation now devotes an average of almost 2.3

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? Why is that the case? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

JUNE 30, 2023

Many platforms like YouTube, for example, give users a skip option for video ads , usually five seconds after the video ad has been played. Similarly, the three-second social media rule also suggests that you need to draw in the audience within the first three seconds of a video without giving out too much information.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Many platforms like YouTube, for example, give users a skip option for video ads , usually five seconds after the video ad has been played. Similarly, the three-second social media rule also suggests that you need to draw in the audience within the first three seconds of a video without giving out too much information.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Single Grain

JULY 17, 2023

Unsurprisingly, many PPC marketers recognize the opportunity this approach to advertising provides. As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. These ads can be displayed within mobile apps, websites, or even as in-app interstitials or rewarded videos.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 24, 2022

An advertising agency is a specialized marketing company that creates, plans and executes paid ads campaigns in order to attract more business for their clients. Video advertising remains one of the most popular advertising forms to target internet users: 72% of people prefer accessing product info via video.

Agency 59

Agency Advertising SEO Retargeting 59

Smart-Hub

JANUARY 2, 2024

Earlier, when we reviewed the programmatic advertising ecosystem without 3rd party data, we provided a simplified framework scheme. As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

DECEMBER 2, 2022

billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Mobile Display Ads.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. software), processes and players in the programmatic advertising industry. The main media-buying processes. The main digital advertising mediums and channels. Next up we’ll take a look at the media-buying process.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101