AdPushup

MAY 29, 2022

That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. 29% Of people’s daily screen time is spent looking at smartphones.

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Mobile Ads Viewability Media Ad Ops 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

Viewability 52

Viewability Banner Impressions Video Ads 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Ad network Rich Media 52

InMobi

SEPTEMBER 5, 2017

spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. Make sure your video format matches mobile usage. Today, U.S.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

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InMobi

JUNE 6, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

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Viewability Mobile Ads Audience Media 52

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. digital media dollars by 2017, or $7.43 Director of Product, Mobile, TubeMogul. “We

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong. How can I get more from my marketing spend?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

MobileAds

JANUARY 24, 2021

The main reason is that at the end of the campaign, both the advertiser and publisher can cross-audit the campaign and manage billings accordingly following the ad impressions served, ad viewability, and performance. Ad servers can be used as first-party (by publishers) and third party (by advertisers).

Ad Server 52

Ad Server Rich Media Viewability Banner 52

InMobi

JULY 20, 2020

Time spent on mobile is quickly growing, and marketers are realizing the importance of engaging with audiences where they spend most of their time. This is why in-app ad revenues have been rising steadily over the past few years. Thanks to the scale and reach of mobile, in-app advertising are great for brand awareness campaigns.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

MAY 21, 2019

Most popular types of apps: Close to 30 percent of all time spent in apps is with digital audio apps, while around 20 percent is with social media apps, 19 percent is with video apps, close to 14 percent is with gaming apps and 7 percent is with messaging apps, according to eMarketer. How is mobile advertising changing over time?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Ad Colony

JUNE 7, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

InMobi

OCTOBER 4, 2018

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Here’s how it’s done.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

Digital Turbine

AUGUST 5, 2022

The well-executed ad journey delivered a fantastic user experience, and thanks to the outstanding campaign execution with the gamified mobile ad unit, Hasbro’s Nerf was able to achieve incredible results. The campaign results were also measured by the independent ad measurement company MOAT. About Hasbro. Hasbro, Inc.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Brid.tv

APRIL 4, 2024

Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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Ad Server Fill rate Rich Media Viewability 52

InMobi

JANUARY 23, 2022

Even in this current privacy-first landscape, here’s why advertisers should still invest in mobile, along with how they can still ensure success. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.

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Banner Viewability Cookies Click Through Rate 52

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. For these age groups, CTV equates to 15% and 3%, respectively, of the total time they spend consuming media per day.” trillion of annual spend in the U.S.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. Fast forward to 2023, when 1.96

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games? If not, then the billboard will not show up. Ultimately, more consolidation is needed in the market.

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

OCTOBER 31, 2024

InMobi Exchange was identified as a mobile-first offering and scored top marks possible in twelve criteria, including Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimization, and Open Standards and Transparency.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

NOVEMBER 23, 2021

We observed three key trends on the buy-side that explain this unexpected lack of impact on ad spend. While overall mobile ad budgets remain relatively stable over time, advertisers are clearly investing more into addressable channels (I.e. Android) at the expense of non-addressable ones.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Last week saw the company re-enter merger talks with German media group ProSiebenSat.1.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52

Digital Turbine

JUNE 6, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

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Advertising Viewability Mobile Ads Marketing 52

InMobi

JUNE 12, 2020

For example, a weather app can provide location information, while a social media app often provides basic demographic information. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. uses over 20 apps in an average month, according to eMarketer.

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Advertising ROI Cookies Audience 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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