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Updates to Smaato’s Native Video and Native Rich Media Support

Smaato

Today we’re joined by Maciek Wiktorowski, VP of Product Management, to learn all about the advantages to native advertising. We’ve been supporting Native for a. The post Updates to Smaato’s Native Video and Native Rich Media Support appeared first on Smaato.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

InMobi

People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? Will it put more money in the publisher’s pocket and perform better for the advertiser? AB: You said that , “standard native advertising is no longer enough for advertisers and brands.”

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. .

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Mobile First Creative Best Practices

InMobi

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. are used to build the rich media creatives.

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Matching Retailers' Mobile Goals And Ad Formats

InMobi

As Indian consumers continue to spend nearly three hours on mobile each day, every retail marketer worth her salt possibly spends most of her week strategizing, planning, and optimizing media spend across digital channels, especially mobile. Rich media can bring that exciting experience of discovering a coupon to the customer even on mobile.

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