MNTN

NOVEMBER 4, 2022

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. For example, if you’re choosing to position yourself as a low-cost option, you won’t want to target people who value exclusivity. Create Performance Targets.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Clearcode

SEPTEMBER 11, 2023

Provide companies with more control over their data and the media-buying process. The campaign tracker is the component responsible for collecting data on campaign performance. It helps manage and control an advertiser’s media spending during real-time bidding. The ad banker is the module that prevents overspending.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Thirty-second ads that are more entertainment-driven are better suited for tablet devices.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Social Media Marketing.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Learn more about performance marketing vs brand marketing. Performance Marketing vs Digital Marketing Digital marketing encompasses all online marketing activities, including SEO, content marketing, and social media. Performance marketing is simply a branch on the tree of digital marketing.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Social Media Marketing. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

InMobi

JULY 18, 2023

when they think of ‘Entertainment Media’” Kochava reports that this app saw 95% of Apple Search Ads (ASA) attributions from their own brand term. Similarly, Kochava found that Apple Search Ads had benefited from how media attribution has been redistributed over the past two years in the iOS advertising ecosystem.

CPA 52

CPA Entertainment Conversion Conversion Rate 52

Single Grain

JULY 31, 2023

If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action. Track the results of your ads to see how well they’re performing.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

VideoWeek

OCTOBER 11, 2022

The Financial Times then revealed an “exodus of staff” from TikTok’s e-commerce department in London, following reports of aggressive working conditions and unrealistic performance targets. Ticked off. Meanwhile in the US the company faces scrutiny over its handling of user data.

Performance Targeting 59

Performance Targeting Retail Communications Advertising 59

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. Rojas and Woolsey founded Gassed in 2022 after working in media and creative teams at Dr. Squatch. It’s very fast-paced out there.

Agency 95

Agency Media CPM CPC 95

MNTN

FEBRUARY 13, 2025

Programmatic Display Advertising Programmatic advertising , like banner ads, is placed in designated spots on websites, apps and social media platforms. To place these ads, you can go through a publisher who then places highly targeted ads based on their own audience data. Your target audience wont be in just one place.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59