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Linear + CTV: Future-Proofing Your Media Strategy

Digital Remedy

The age of converged media strategies has been a long time coming, and it’s not just because there are more opportunities than ever to get your brand known. The evidence supporting convergence media approaches is here, and the figures are more than telling. It meets the mark, but at what cost to your campaign?

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How To Build a Demand-Side Platform (DSP)

Clearcode

Provide companies with more control over their data and the media-buying process. The campaign tracker is the component responsible for collecting data on campaign performance. It helps manage and control an advertiser’s media spending during real-time bidding. The ad banker is the module that prevents overspending.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social Media Marketing.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

The benefits are numerous, from enhanced brand awareness and the ability to outrank the competition to easy retargeting capabilities and faster results than organic SEO. If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action.