MNTN

JUNE 10, 2024

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Unlike traditional demand generation strategies, performance marketing focuses on measurable outcomes, making it easier to calculate ROI and adjust strategies accordingly.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Smart-Hub

JANUARY 16, 2024

Since advertising algorithms allow for collecting data and making real-time decisions, it gets much easier for media buyers to adjust their strategies. Everything is based on data, so ads have higher ROI; High speed. And since this process involves configuring targeting, there is no need for you to worry.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Social Media Marketing.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Provide companies with more control over their data and the media-buying process. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

JUNE 11, 2024

Learn more about performance marketing vs brand marketing. Performance Marketing vs Digital Marketing Digital marketing encompasses all online marketing activities, including SEO, content marketing, and social media. Performance marketing is simply a branch on the tree of digital marketing.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Social Media Marketing.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52