Adweek

OCTOBER 31, 2022

Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies' desire to own their relationship with audiences, four sources told Adweek.

Pop-Up 246

Pop-Up Audience Media Ad Tech 246

Adweek

MARCH 27, 2023

For many of us, discussing celebrity news and pop culture is entertaining. The enjoyment of keeping up with the whereabouts of our favorite celebrities is intriguing. Finding others who shared the same interest of entertainment news was difficult before social media today.

Pop-Up 245

Pop-Up Entertainment Media 245

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” To engage these fans now, brands need to be able to leverage social media and these activations in a digital way.”

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. If thats the case, retail media could be in for a shake-up.

Retail 65

Retail Media Manufacturing Pop-Up 65

Martech

AUGUST 6, 2024

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Combine first-party data with other available data, like Google search intent, social media listening and market reports. Processing.

Cookies 125

Cookies Marketing Pop-Up Conversion 125

Fuel Lines

JULY 8, 2013

But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. Many marketers appreciate mid-sized agencies today but still have a weak perception of their digital and social media capabilities. Creative must be backed up with strategic talent that stems from compelling research.

Agency 276

Agency Pop-Up Media Marketing 276

Digiday

MARCH 27, 2025

And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pop-Up 77

Pop-Up Marketing Media 77

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Now, all emails focusing on social media , testimonials and live events will fall under this category.

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

EGC Group

SEPTEMBER 1, 2023

Lately, artificial intelligence innovations such as ChatGPT might also pop up in our thoughts. And that entity is the iconic social media platform—TikTok. When we hear or read the term “search,” Google instantly comes to mind. It seems that another famous online entity, however, has become a “go to” resource for search.

Pop-Up 98

Pop-Up Media 98

Martech

JANUARY 30, 2025

However, there are several tricky aspects to navigating the local media landscape. Localized approach: Local media marketing requires hyper-targeted content and smaller-scale campaigns aligned to specific media consumption habits. For example, they can increase visibility for a pop-up event with immediate promotions.

Marketing 90

Marketing Pop-Up Conversion Rate Audience 90

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

OCTOBER 17, 2024

While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world.

Cookies 121

Cookies Pop-Up Real Estate MarTech 121

Digiday

AUGUST 25, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Duo was even permitted to walk the red carpet after the app was referenced in the blockbuster movie Barbie. Continue reading this article on digiday.com.

Pop-Up 90

Pop-Up Retail Media Marketing 90

Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice.

Advertising 94

Advertising Retail Pop-Up Media 94

Digiday

JANUARY 10, 2024

This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising. This is a member-exclusive article from Digiday.

Media 93

Media Pop-Up Advertising 93

Ad Monsters

NOVEMBER 12, 2024

How We Got to This Point As publishers push SSP for “unique demand” through the years, SSP’s sales teams are setting up always-on Deal IDs with advertisers to ensure said SSPs are competitive within a publisher’s ad stack. We must continue evaluating what is and is not working in charting a best-case forward.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

Fuel Lines

OCTOBER 1, 2013

I don’t have colleagues popping in and out of my office throughout the day. There is less and less conversation taking place with the ability to text, Tweet and provide brief social media status updates. Julian states, “our media has to scream at us with these kinds of headlines in order to get our attention.

Pop-Up 279

Pop-Up Agency Communications Conversion 279

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. As explained by digital marketing agency Hawke Media , LinkedIn's newest crowdsourced publication vehicle leverages AI in SEO-adjacent ways. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. CPMs go up, CTRs drop and conversions stall. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Email: Business email address Sign me up!

Conversion 86

Conversion Retargeting Audience Click Through Rate 86

Fuel Lines

APRIL 2, 2013

Created Content I’ve created new business articles that are appealing to my Twitter audience which are primarily is advertising, digital, media and Public Relations professionals. I post on the weekends because there’s less communication cluttering social media. A pop-up will appear displaying your created lists.

Agency 279

Agency Pop-Up Education Audience 279

Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. AI can sift through years of purchase data, historical actions and interactions, social media likes and even voice tones or biometric feedback to pinpoint moments worth reviving. The numbers back up this approach. Relive the vibe?

Pop-Up 93

Pop-Up Shipping Banner Impressions 93

Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Even a simple test of showing a pop-up to visitors right after landing on the webpage impacts the rankings. Of course not. Smart, huh?

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Fuel Lines

AUGUST 2, 2013

By marketing himself a Millennial marketing guru via primary research, conducting conferences and workshops, authoring a book, speaking, blogging and networking through social media, he has promoted Barkley as an industry leader. It serves as his central social media platform. See Jeff’s full bio. Will They Ever?”

Agency 279

Agency Marketing Retail Non-Profit 279

AdExchanger

SEPTEMBER 16, 2022

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo. MFA: Made-for-advertising content.

Clickbait 110

Clickbait Pop-Up Advertising Impressions 110

Martech

JANUARY 7, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? The post Good morning: Popping on the metaverse appeared first on MarTech.

Pop-Up 113

Pop-Up Shipping Food MarTech 113

Ad Monsters

APRIL 7, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience.

Media 96

Media CPC Retail Impressions 96

Digiday

SEPTEMBER 5, 2024

From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations.

Pop-Up 99

Pop-Up Ad Tech Media Advertising 99

Martech Series

AUGUST 23, 2022

Livestreaming on Game Jolt creates a welcoming pop-up virtual event space with a gamified, “choose-your-own-adventure” feel and settings that can be personalized to fine-tune the experience based on individual and brand preferences. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Media 86

Media Pop-Up Electronics MarTech 86

Digiday

FEBRUARY 8, 2024

Some influencer agencies are beefing up their new offerings leading up to the Big Game, while others are trying to strike a balance between household Hollywood names and emerging influencers in their content. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 97

Agency Pop-Up Retail Media 97

Digiday

SEPTEMBER 18, 2024

And next week, both the consumer and B2B brands will pop-up again at the Journal House in New York City during the UN General Assembly’s Climate Week. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Pop-Up 95

Pop-Up Media Advertising Marketing 95

Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 94

Cookies Agency Pop-Up Brand Lift 94

Digiday

MAY 5, 2024

But a relatively new option popping up more in conversations is data collaborations. Data collaborations, often abbreviated to data collabs, put the publisher in a more authoritative position, they said, as well as enabled them to scale up the portion of valuable audiences that advertisers could reach.

Pop-Up 92

Pop-Up Cookies Conversion Audience 92

Digiday

SEPTEMBER 25, 2023

Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Another one we just saw was around the U.S.

Pop-Up 91

Pop-Up Advertising Media Marketing 91

VideoWeek

AUGUST 31, 2022

TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit. In May, UK retailer The Range teamed up with Ideal World TV.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Digiday

JUNE 18, 2024

This year, the brand will stage pop-up gyms offering free classes and free Propel products, as well as give away $100,000 worth of fitness memberships to U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Pop-Up 89

Pop-Up Audience Marketing Media 89

Digiday

OCTOBER 7, 2024

Rick became the first brand mascot to appear on the talk show Hot Ones ) to long-form content to unusual brand activations (remember the hubbub around the Pop Tart bowl earlier this year ?) Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Marketing 90

Marketing Pop-Up Media Advertising 90

Digiday

NOVEMBER 20, 2022

As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. Small businesses are essentially the lifeblood of much of ad-supported local media.)

Media 69

Media Pop-Up Marketing Entertainment 69