Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Omni-channel synchronization : AI ensures a consistent, personalized experience across all digital touchpoints, from your website to social media and beyond.

Marketing 129

Marketing SEO Retargeting Conversion 129

Smarty Ads

JUNE 23, 2021

What are rich media ads? We’ll focus on the advantages of rich media banners, their most popular formats, and on. It's an advertising format in the Internet environment, in which a message is broadcasted to the user in an interactive and multimedia way. Let's get to know more about it.

Rich Media 52

Rich Media Media Banner Advertising 52

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse. Ad Servers. Google’s DoubleClick (DFP).

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

Exchange Wire

MARCH 20, 2024

Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats. Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [.]

Rich Media 52

Rich Media Media Advertising 52

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smarty Ads

MAY 3, 2023

Rich media ads are a type of online display advertising that goes beyond the traditional banner or text ads by incorporating more interactive and engaging elements such as videos, animations, audio, and other multimedia features. Rich media ads are designed to grab the viewer's attention and provide a more.

Rich Media 52

Rich Media Audience Media Banner 52

Smaato

NOVEMBER 16, 2022

The post Updates to Smaato’s Native Video and Native Rich Media Support appeared first on Smaato. We’re excited to share some exciting updates to the Smaato Platform, which are driving value for demand partners and helping publishers improve their monetization strategies. We’ve been supporting Native for a.

Rich Media 52

Rich Media Native Advertising Media Advertising 52

Admixer

FEBRUARY 11, 2021

The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness. The post What Are Rich Media Ads and How to Start Using Them appeared first on Admixer.Blog. Long passed the days when you could engage users with a simple banner and plain advertising.

Rich Media 52

Rich Media Click Through Rate Banner Media 52

InMobi

JUNE 12, 2012

As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. This blog is a little late in coming, but hopefully just as interesting.

Rich Media 52

Rich Media Education Media Marketing 52

Martech

JANUARY 7, 2025

To do this (if you arent already), make sure your owned media: Prioritizes experience, expertise, authoritativeness, and trustworthiness in all content. Mentions in business-oriented media like TechCrunch or Forbes. Includes author bios, credentials, and citations to reinforce trustworthiness.

SEO 112

SEO Conversion Education Rich Media 112

InMobi

OCTOBER 10, 2012

As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. You want to connect with them and have them and interact with your rich media creatives. Imagine you are on a plane.

Rich Media 40

Rich Media Media Advertising Marketing 40

InMobi

AUGUST 29, 2012

What better way to accelerate your brand awareness than through rich media? Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide variety of vibrant colour options that are available for the vehicle.

Rich Media 40

Rich Media Media Brand Awareness Mobile Ads 40

Martech

NOVEMBER 3, 2022

Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs.

Conversion 111

Conversion Rich Media Retail MarTech 111

Marketing Dive

AUGUST 11, 2022

The ad-tech company looks to build a rich media, ad-supported player.

Rich Media 90

Rich Media Ad Tech Media 90

Martech Series

JANUARY 19, 2023

Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello.

Rich Media 86

Rich Media Advertising MarTech Media 86

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 74

Media Retail Marketing Impressions 74

Exchange Wire

SEPTEMBER 27, 2023

APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [.] Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.

Rich Media 80

Rich Media Advertising Media Ad network 80

Martech Series

OCTOBER 31, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. Customers can get in-store expert advice without ever leaving the comfort of their space.

Rich Media 90

Rich Media eCommerce MarTech Media 90

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

Demand Side Platform 74

Demand Side Platform Rich Media Entertainment Audience 74

Martech

MARCH 29, 2022

The capabilities Kumulos will add include: Mobile push notifications that support rich media, templates, and deep linking. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing,” said Optimove founder and CEO Pini Yakuel in a release. New capabilities. Why we care.

Rich Media 98

Rich Media MarTech Marketing Media 98

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. The new offering comes after the merger of media company TrueX, location technologies company Gimbal and OOH company InStadium one year ago.

Media 68

Media Rich Media Retargeting Agency 68

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. ResponsiveAds and Arlene developed solutions like “try-n-buy”.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech

DECEMBER 16, 2024

Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time. Were now in a world of fast connections and rich-media enabled devices.

SEO 115

SEO Conversion Communications Audience 115

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Martech Series

AUGUST 11, 2022

With Vocinity and Deepbrain, shoppers and customers can experience realistic, conversational human-like AI models in media, finance, commerce, and education. Vocinity announced a partnership with DeepBrain AI to enable real-time, no download, conversational engagements on any device.

Rich Media 81

Rich Media Finance Education Conversion 81

AdPulp

OCTOBER 22, 2014

rich media) that will make us smile. […]. When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. Instagram Vine'

Rich Media 69

Rich Media Media 69

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. Unlike users of more traditional media, online users are used to seeing content that is personalized to their behavior,” said Ogury CEO Thomas Pasquet. “It

Rich Media 102

Rich Media MarTech Advertising Audience 102

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

InMobi

APRIL 2, 2013

This leads to poor consumer experience and is likely the reason why mobile ads lag other media ads, especially television ads, in terms of likeability. The ability to deliver the same rich and immersive experience that TV content offers to mobile consumers is easily possible with Rich Media ads.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

Martech Series

JUNE 21, 2022

Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages. Keyword-driven contact groups: When a person texts in a keyword, they will be automatically added to a contact group that can be used for future campaigns.

Rich Media 86

Rich Media MarTech Conversion Marketing 86

Martech Series

JULY 14, 2022

Using the Dotgo RBM Hub, CPaaS providers can empower many more global businesses to reach a wider customer base with engaging and intuitive rich media mobile messaging solutions that include video and voice. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

Rich Media 81

Rich Media Conversion Communications MarTech 81

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. The platform supports an array of ad formats, including the highly-engaging rich media ads. . Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Martech Series

JUNE 17, 2022

Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards.

Conversion 89

Conversion Rich Media Retail MarTech 89

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

Martech Series

AUGUST 26, 2022

The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2.5 million social media impressions from its events and activities, which will enable Wainhouse clients to achieve greater visibility for their brands, products, and services.

Rich Media 77

Rich Media Impressions MarTech Media 77

InMobi

SEPTEMBER 18, 2012

This creative innovation mixed with a comprehensive media strategy that was executed across premium and performance networks allowed Nike to drive reach and awareness in contextually relevant environments. The Creative Execution:

Audience 52

Audience Rich Media Education Media 52

Martech Series

FEBRUARY 13, 2023

The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year. The company continues to invest in its technology and expects future releases to include text to speech audio stories and harness the strength of natural language processing.

Rich Media 76

Rich Media MarTech Marketing Media 76