Marketing Dive

JULY 6, 2022

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 133

ROI Media Marketing 133

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 289

ROI Advertising eCommerce Media 289

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 242

ROI Media Retail eCommerce 242

AdExchanger

JULY 17, 2024

Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger.

ROI 84

ROI Media 84

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI. Don’t Create.

ROI 52

ROI Media Audience Click Through Rate 52

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. While the transition to GA4 might seem daunting, the benefits it brings, particularly for clearer content marketing ROI, make it worth the effort.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

AUGUST 16, 2021

There are many ways to use social and media data to inform your marketing decisions. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

ROI 103

ROI Media MarTech Marketing 103

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 64

ROI Advertising Audience Agency 64

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 319

ROI Audience Media 319

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 116

ROI Machine Learning Marketing Audience 116

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. Spark the conversation on social media : Share your insights and takeaways from the event on social media using the event’s hashtags. The post 3 tips to maximize your ROI at events appeared first on MarTech. Email: Business email address Sign me up!

ROI 100

ROI Conversion Brand Awareness MarTech 100

Exchange Wire

SEPTEMBER 20, 2023

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 113

ROI Marketing Pop-Up Audience 113

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 242

ROI Retail Marketing Agency 242

Kritter

MAY 9, 2022

The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter. In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […].

Ad network 52

Ad network ROI Retail Media 52

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . But CTV impacts consumer purchasing decisions in both the short and long term, Menkes explains, and “lasts twice as long as non-video media.”. Connected TV in the News.

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech Series

MARCH 2, 2023

Fully leveraging existing creative assets, validating new creative directions, and integrating real-time customer preferences allows you to take informed risks, increasing the likelihood of improving the ROI of your marketing efforts. greatest hits albums, marketers can repackage their brands’ “greatest hits” within new media buys.

ROI 85

ROI Education Audience Marketing 85

AdExchanger

NOVEMBER 14, 2022

Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech?

ROI 90

ROI Marketing Media 90

Martech Series

JANUARY 31, 2023

With it, advertisers can build targeted audiences using their first-party data in Lytics and then activate them through LinkedIn’s API to power personalized advertising strategies and improve campaign ROI.

ROI 80

ROI Audience Advertising Marketing 80

VideoWeek

FEBRUARY 13, 2024

On quarterly earnings calls executives at major brands, including the world’s biggest ad spenders, have talked about making their ad dollar work harder, looking for better ROI on their ad spend. For some, increasing ROI on advertising has led them to increase ad spend further. But not everyone is taking this approach.

ROI 52

ROI Advertising Marketing Media 52

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. In your inbox.

Media 98

Media ROI MarTech Agency 98

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 100

Media ROI Marketing 100

AdExchanger

AUGUST 22, 2022

Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI appeared first on AdExchanger.

ROI 74

ROI Marketing Media 74

Martech

MARCH 18, 2022

’” This expectation “rolls all the way downhill to the marketing coordinator who is managing the social media accounts, who thinks their job is to send out more and more and more messages about how awesome the company is.”. The post Getting back to basics: Marketing ROI appeared first on MarTech.

ROI 119

ROI Marketing Click Through Rate Conversion 119

AdExchanger

OCTOBER 26, 2022

Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music.

ROI 88

ROI Entertainment Ad Exchange Media 88

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Single Grain

SEPTEMBER 7, 2023

Webinars may sound very 2010 to you, and you likely doubt that webinar ROI is anything to write home about, but don’t be so quick to dismiss them. It’s the difference between mindlessly scrolling through your social media feed and getting engrossed in a page-turning novel. Work With Us Wait, Aren’t Webinars Antiquated?

ROI 52

ROI Audience Cookies Agency 52

VideoWeek

JULY 17, 2024

While retail and commerce media are major focal points for all the big agency holding groups, Omnicom has made one of the most notable acquisitions in the space, with its $835 million acquisition of digital commerce business Flywheel nine months ago.

Media 52

Media ROI Retail Agency 52

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 101

Media Retail ROI Advertising 101

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! Eventually, as your brand grows, you’ll be able to charge a higher price point for products as you differentiate yourself from the competition, which ultimately leads to better ROI. Get A Free Consultation.

ROI 106

ROI Banner Audience Marketing 106

Martech Series

JULY 18, 2022

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. The report also found that media spend often needs to be higher to break through and drive returns. The ROI Report uncovered that social media delivers 1.7x

ROI 90

ROI Media Audience Agency 90

Marketing Dive

AUGUST 2, 2022

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

ROI 101

ROI Marketing Media 101

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Both social media and email marketing require constant adaptation. FAQs How do algorithm changes impact social media marketing?

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI). “ That reason went away in February,” says Perrin.

ROI 52

ROI Advertising Food Media 52

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52