AdExchanger

MARCH 5, 2025

But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.

ROI 92

ROI Agency Media Marketing 92

Adweek

OCTOBER 31, 2024

In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI.

Media 289

Media ROI Marketing 289

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 246

ROI Media Retail eCommerce 246

Martech

APRIL 15, 2025

Another option is to target those exposed to your social media ads, for example, and drive them toward the website and white paper. At an even higher level, you can invest in additional tactics to increase brand awareness, building the social media advertising pool and adding users to that level of the funnel.

ROI 79

ROI Marketing Brand Awareness Conversion 79

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 325

ROI Audience Media 325

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 299

ROI Advertising eCommerce Media 299

Digiday

NOVEMBER 27, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format. Continue reading this article on digiday.com.

ROI 81

ROI Banner Audience Media 81

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 110

Retail Media Marketing Manufacturing 110

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully.

Media 109

Media Retail Advertising Cookies 109

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 101

Retail Media Machine Learning ROI 101

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

AdExchanger

JULY 14, 2024

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. Digital media standardization can make practices, formats and metrics consistent across platforms.

ROI 109

ROI Media 109

AdExchanger

SEPTEMBER 24, 2024

Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger.

ROI 113

ROI Advertising Media Marketing 113

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 62

Media Retail Education ROI 62

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. The average marketing budget is 7.7%

ROI 123

ROI MarTech Marketing Agency 123

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

AdExchanger

JULY 17, 2024

Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger.

ROI 98

ROI Media 98

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 115

ROI Marketing Pop-Up Audience 115

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Digiday

APRIL 10, 2025

Social media platforms are flooded with content and creators , while constant tweaks to their algorithms can dramatically impact reach and engagement. This also creates a ripple effect for brands, as they deal with unpredictable reach and ROI regarding their creator marketing efforts. Continue reading this article on digiday.com.

Affiliates 78

Affiliates ROI Media Marketing 78

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

Marketing 104

Marketing ROI MarTech Audience 104

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Wick AI is a marketing platform that offers automated tools for SEO, reputation management, and social media marketing. Email: Business email address Sign me up!

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. Google has been the dominant force in the online search market for more than 20 years. Email: Business email address Sign me up!

SEO 137

SEO Marketing ROI MarTech 137

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 103

Marketing ROI Finance MarTech 103

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 108

Marketing Finance ROI Media 108

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Charlie Johnson, VP International, Digital Envoy, pointed out that brands use more streamlined approaches to improve ROI.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

AUGUST 1, 2024

It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. It provides DSPs with frequency intelligence across a brand’s media portfolio before bidding, aiming to reduce ad waste, enhance campaign effectiveness, and improve the viewing experience.

MarTech 108

MarTech Audience ROI Media 108

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 119

MarTech Communications SEO Conversion 119

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. Foursquare Attribution measures ad impressions for campaigns across digital sites, social media , audio, CTV, linear TV and out-of-home. Cross-channel attribution.

Impressions 108

Impressions Retail ROI MarTech 108