Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 299

ROI Advertising eCommerce Media 299

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. Spark the conversation on social media : Share your insights and takeaways from the event on social media using the event’s hashtags. The post 3 tips to maximize your ROI at events appeared first on MarTech. Email: Business email address Sign me up!

ROI 129

ROI Conversion Brand Awareness MarTech 129

AdExchanger

JULY 14, 2024

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. Digital media standardization can make practices, formats and metrics consistent across platforms.

ROI 111

ROI Media 111

AdExchanger

SEPTEMBER 24, 2024

Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger.

ROI 116

ROI Advertising Media Marketing 116

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 130

ROI Machine Learning Marketing Audience 130

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 126

ROI Marketing Pop-Up Audience 126

AdExchanger

JULY 17, 2024

Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger.

ROI 98

ROI Media 98

Ad Rants

DECEMBER 1, 2022

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw. Wrapping Up. YouTube makes a great platform to share your business videos.

Media 253

Media Audience Conversion Rate SEO 253

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. While the transition to GA4 might seem daunting, the benefits it brings, particularly for clearer content marketing ROI, make it worth the effort.

ROI 98

ROI A/B Testing Marketing SEO 98

Exchange Wire

SEPTEMBER 20, 2023

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 111

ROI Advertising Audience Agency 111

Digiday

NOVEMBER 27, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. From the interactive nature of playable ads to their customizability, measurability and performance, marketers can reach their goals by embracing this innovative ad format. Continue reading this article on digiday.com.

ROI 84

ROI Banner Audience Media 84

Fuel Lines

FEBRUARY 22, 2023

For example, it can analyze social media activity, website traffic, and other online interactions to identify companies that may be interested in advertising services. Marketing automation: AI can be used to automate certain marketing tasks, such as email campaigns and social media posting, freeing up agency staff to focus on other tasks.

Agency 263

Agency Machine Learning ROI Advertising 263

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Meta platforms drive the highest ROI, per HubSpot’s Marketing Trends report.

Media 143

Media Marketing Audience Machine Learning 143

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Retail media networks standardize. Where are the inefficiencies?

Retail 124

Retail Media eCommerce MarTech 124

Ad Rants

FEBRUARY 6, 2024

Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 100

Media ROI Marketing 100

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Media 132

Media Marketing Machine Learning MarTech 132

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. This is where PR shines, connecting audiences to brands through earned media.

Public Relations 136

Public Relations Marketing ROI Communications 136

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 134

Marketing ROI MarTech Conversion 134

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 101

Media Retail ROI Advertising 101

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Both social media and email marketing require constant adaptation. FAQs How do algorithm changes impact social media marketing?

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” RMNs do provide ROI.

Retail 115

Retail Media ROI MarTech 115

Digiday

JANUARY 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Digital media companies have to be willing to change with the times if they want to make 2024 a growth year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 88

Media ROI Marketing 88

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion on 2023. billion in 2025, making up 23.5

Retail 98

Retail Media ROI Ad Tech 98

PubMatic

OCTOBER 9, 2023

Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous.

Retail 97

Retail Media ROI Cookies 97

Ad Rants

OCTOBER 24, 2022

And it's not just for social media pages and YouTube ads. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Even better, your email videos can be repurposed for social media, YouTube, and more to get more bang for your buck.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

AdExchanger

OCTOBER 10, 2022

The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely on. Continue reading » The post When It Comes To Marketing In The Metaverse, Awareness Matters Most appeared first on AdExchanger.

Marketing 142

Marketing ROI Media Advertising 142

Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

Digiday

MAY 24, 2024

However, digital media, including creator marketing, has changed how consumers engage with brands across multiple touchpoints and channels, introducing unanticipated shortcuts and on- and off-ramps in what used to be a straightforward path. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

ROI 89

ROI Audience Media Marketing 89

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 131

Advertising ROI CPA Conversion 131

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. The average marketing budget is 7.7%

ROI 132

ROI MarTech Agency Marketing 132

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. commerce media spending has skyrocketed to nearly $60 billion. Since spring 2023, commerce media-CTV partnerships have multiplied.

Media 90

Media CPM Retail Conversion Rate 90

AdExchanger

SEPTEMBER 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI.

Audience 122

Audience Marketing ROI Media 122

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98