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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). 1) SEMrush.

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Four key social media advertising trends for 2022

Banner Flow

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98
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5 Social Media Advertising Trends | 2021

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Media 98
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Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.

Media 98
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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? It is also a great place for users to find new businesses.

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Six reasons why social media advertising is better than traditional advertising

Banner Flow

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

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Marketers under pressure to cut martech spend

Martech

Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend. Why we care.

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